For the past 6 years, I’ve been passionate about growing brands across various industries like health & wellness, SaaS, HVAC, tech, travel, and beauty. I specialize in creating social media strategies that adapt to ever-changing platforms, using tools like social listening, competitor audits, and monthly insights to keep content fresh and relevant. I enjoy blending trend analysis, brand-specific graphics, and short-form videos to capture organic attention without relying heavily on ad spend. My experience spans from managing social roadmaps and content calendars to optimizing ad budgets and redesigning websites for better conversions. Whether it’s engaging the community, collaborating with influencers, or using AI workflows to streamline production, my approach centers on delivering measurable results and staying ahead of digital trends.

Swarnita Tyagi

For the past 6 years, I’ve been passionate about growing brands across various industries like health & wellness, SaaS, HVAC, tech, travel, and beauty. I specialize in creating social media strategies that adapt to ever-changing platforms, using tools like social listening, competitor audits, and monthly insights to keep content fresh and relevant. I enjoy blending trend analysis, brand-specific graphics, and short-form videos to capture organic attention without relying heavily on ad spend. My experience spans from managing social roadmaps and content calendars to optimizing ad budgets and redesigning websites for better conversions. Whether it’s engaging the community, collaborating with influencers, or using AI workflows to streamline production, my approach centers on delivering measurable results and staying ahead of digital trends.

Available to hire

For the past 6 years, I’ve been passionate about growing brands across various industries like health & wellness, SaaS, HVAC, tech, travel, and beauty. I specialize in creating social media strategies that adapt to ever-changing platforms, using tools like social listening, competitor audits, and monthly insights to keep content fresh and relevant. I enjoy blending trend analysis, brand-specific graphics, and short-form videos to capture organic attention without relying heavily on ad spend.

My experience spans from managing social roadmaps and content calendars to optimizing ad budgets and redesigning websites for better conversions. Whether it’s engaging the community, collaborating with influencers, or using AI workflows to streamline production, my approach centers on delivering measurable results and staying ahead of digital trends.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Digital marketing manager at Kardish
December 31, 2024 - July 26, 2025
Built and managed social roadmaps and content calendars. Designed on-brand graphics, short-form video, and other engaging content, then scheduled and A/B-tested posts for peak reach and engagement. Launched and optimized Mailchimp journeys, lifting open rates and click-throughs through segmentation and timely offers. Produced product guides and sales materials to assist floor staff upselling. Led the redesign and rollout of a Shopify website, improving checkout conversion rates. Tracked performance metrics and adjusted strategies to improve results. Engaged with the community by responding to comments and messages. Used tools to monitor brand mentions, competitor activity, and industry trends to inform real-time content and strategy adjustments. Managed Instagram and Facebook ad sets, refining audiences and creatives to sustain 4× Return on Ad Spend (ROAS). Monitored trends and social conversations to enhance content relevance. Improved processes for smoother content scheduling and co
Social media manager at KonarkPro
May 31, 2024 - July 26, 2025
Developed channel-specific social media strategies for US-based HVAC, facility-management, SaaS, and health-and-wellness brands. Created and managed rolling social media calendars. Studied target audiences to craft detailed buyer personas, ensuring content relevancy. Identified and collaborated with influencers and partner brands to expand reach. Stayed informed on industry trends to maintain relevant content. Conducted social media audits and crafted fix-first roadmaps for clients. Created high-value posts providing educational insights, industry tips, and thought leadership to position clients as authorities. Created engaging reels and short-form video tailored to each platform, significantly boosting client visibility and engagement. Provided monthly social media reporting with key metrics, insights, and actionable recommendations.
Content and social media marketing specialist at Uptempo
October 31, 2023 - July 26, 2025
Produced engaging social media posts, blogs, and videos for multiple platforms. Grew social media followers and boosted engagement with targeted content campaigns. Planned, executed, and managed social media campaigns, tracking performance and adjusting strategies as needed. Increased engagement through the creation of high-value, educational content. Encouraged customers to generate content around the brand, enhancing engagement and trust through authentic customer experiences. Partnered with niche influencers with smaller, highly engaged audiences to ensure authentic promotion and better ROI. Managed editorial and social media content calendars. Conducted SEO audits and backlink analyses, fixing site issues to improve organic reach.
Content marketing specialist at Jellyfish Technologies
August 31, 2022 - July 26, 2025
Performed content marketing, social media marketing, and search engine optimization tasks. Published blog posts and other website content using WordPress. Collaborated with graphic designers to align content with objectives. Reviewed and edited content to ensure accuracy and consistency. Delivered monthly reports covering website, content, and social media performance.
Content marketing Specialist at P.S Intelegencia
June 30, 2020 - July 26, 2025
Handled social media marketing activities to promote clients' brands and improve online presence.
Social media marketing Specialist at RNF Technologies
May 31, 2019 - July 26, 2025
Developed and implemented social media marketing strategies to enhance brand visibility and engagement.
SEO content writer at E2logy Software Solutions
June 30, 2018 - July 26, 2025
Created SEO-friendly content to improve search engine rankings and drive organic traffic.

Education

SSC at Delhi Public School Ghaziabad Vasundhara
January 1, 2008 - December 31, 2008
HSC at Delhi Public School Ghaziabad Vasundhara
January 1, 2010 - December 31, 2010
BBA at Jims Rohini, IP University, Delhi
January 1, 2010 - December 31, 2013
MBA at Jaypee Business School, JIIT, Noida
January 1, 2014 - December 31, 2016

Qualifications

Project Management (PGDC)
January 1, 2022 - December 31, 2023

Industry Experience

Software & Internet, Travel & Hospitality, Consumer Goods, Retail