Available to hire
I am a dynamic Marketing Manager with over 15 years of experience driving impactful marketing and advertising campaigns for top consumer brands including Procter & Gamble, Disney Parks, and Microsoft. I specialize in leveraging data insights, consumer behavior analysis, and cross-channel strategies to enhance brand awareness, increase consumer engagement, and optimize campaign performance.
I am passionate about building brand loyalty and contributing to business growth by personalizing marketing strategies based on consumer insights. I excel in managing client relationships, proactive problem-solving, and multi-channel campaign management, aiming to deliver measurable results and strong business partnerships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Work Experience
Marketing Consultant at Various Clients
January 1, 2024 - PresentProviding strategic marketing consulting for multiple clients including Amazon Power (superfoods), Trato Amigo App (travel and experiences), and Vela Seguros (insurance). Developing content strategies, social media campaigns, SEO optimisation, performance reports, and brand positioning. Advising on growth opportunities and implementing digital marketing initiatives to increase reach and engagement across different markets.
Marketing & Customer Service at National Carbon Bank of Australia
October 31, 2023 - July 27, 2025Managed customer relationships and tailored communications for strategic marketing support. Generated consumer insights to refine marketing approaches and enhance engagement. Supported branding initiatives in the energy efficiency sector.
Marketing Manager at North Sydney Community Centre
January 31, 2022 - July 27, 2025Led community-focused communication campaigns. Created content across digital and print channels. Monitored performance and adapted media strategies accordingly. Collaborated with administration and education departments.
Marketing Manager at Thinkzine Interior Design Studio
August 31, 2020 - July 27, 2025Developed B2B and B2C strategies for the Australian market. Produced and managed content for social media, newsletters, and digital channels. Monitored campaign KPIs and implemented data-driven optimisations.
Media Research Manager at Dentsu Aegis Network
March 31, 2017 - July 27, 2025Led research on media consumption and consumer behaviour. Supported media planning using primary and secondary data. Worked with top-tier clients such as Adidas, Burberry, Intel, and Microsoft.
Marketing Coordinator at Claro/Nextel
February 28, 2013 - July 27, 2025Managed communication campaigns and analysed marketing effectiveness. Oversaw budget control and team leadership. Planned integrated initiatives for institutional and promotional campaigns.
Customers Success Executive at National Carbon Bank of Australia
October 1, 2023 - August 9, 2025Strengthened customer engagement and retention by personalizing marketing strategies based on consumer insights, improving customer satisfaction. Managed client relationships, identifying growth opportunities and delivering actionable insights resulting in better campaign outcomes and stronger business partnerships. Drove proactive problem-solving and communication strategies to optimize customer retention and engagement metrics.
Marketing Manager at North Sydney Community Centre Council
January 1, 2022 - August 9, 2025Developed and executed community-focused marketing initiatives that significantly increased local sales and engagement through targeted messaging. Created multi-channel campaigns (digital, email, social media) optimized for cost-effectiveness and maximum reach using tools like Mailchimp, Hootsuite, and Brand24. Collaborated cross-functionally with internal teams to align marketing strategies, measure performance, and drive campaign effectiveness.
Marketing Manager at Thinkdzine – Interior Design Studio
August 1, 2020 - August 9, 2025Spearheaded B2C campaigns targeting the Australian market to increase brand awareness and consumer loyalty for the interior design brand. Conducted in-depth market research and competitive analysis to identify growth opportunities and refine marketing messages for maximum impact. Optimized marketing campaigns across digital, social media, and traditional channels, increasing customer engagement and driving measurable sales growth.
Media Research Manager at Dentsu Aegis
March 1, 2017 - August 9, 2025Led market research initiatives to define target audiences and optimize media strategies for top-tier clients including Adidas, Disney Parks, and Burberry. Implemented automation tools improving media planning efficiency and enabling real-time insights and strategic campaign adjustments. Delivered data-driven recommendations informing marketing budget allocations and optimized ROI for clients' media investments.
Marketing Coordinator at Claro/Nextel Brasil
February 1, 2013 - August 9, 2025Supported marketing coordination activities, contributing to campaign execution and optimization for the telecommunications sector.
Media Research Coordinator at Publicis
June 1, 2011 - August 9, 2025Provided strategic media research and insights for clients such as Peugeot, Red Bull, and GVT, contributing to development of targeted media campaigns.
Media Research Coordinator at LODUCCA.MPM
September 30, 2010 - August 9, 2025Provided strategic media research and insights supporting clients including Peugeot, Red Bull, and GVT to develop targeted media campaigns.
Media Research Coordinator at NeogamaBBH
January 31, 2010 - August 9, 2025Conducted market research for Bradesco Bank, refining audience segmentation and media strategy to drive brand growth.
Media Researcher at Y&R
June 1, 2007 - August 9, 2025Supported media research efforts for Casas Bahia, enhancing advertising strategies to improve campaign effectiveness.
Education
MBA at FIA – São Paulo
January 1, 2013 - December 31, 2014Bachelor’s Degree at UNIP – São Paulo
January 1, 1998 - December 31, 2002Master’s in Business Management and Market Intelligence at Paulista University
January 1, 1998 - January 1, 2002Bachelor’s degree, Marketing & Advertising at Paulista University
January 1, 1998 - January 1, 2002Qualifications
Advanced Diploma in Digital Marketing
January 11, 2030 - July 27, 2025Diploma in Leadership and Strategic Management
January 11, 2030 - July 27, 2025Project Management – Lonsdale School
January 11, 2030 - July 27, 2025Advanced English – Cambridge
January 11, 2030 - July 27, 2025Technical Courses: Kantar Ibope TGI, Comscore, Media Group – Excel
January 11, 2030 - July 27, 2025Advanced Diploma & Diploma of Leadership and Management
January 11, 2030 - August 9, 2025Advanced Diploma Digital Marketing
January 11, 2030 - August 9, 2025Graduate Diploma of Strategic Leadership
January 11, 2030 - August 9, 2025Project Management
January 11, 2030 - August 9, 2025Cambridge English Course
January 11, 2030 - August 9, 2025Industry Experience
Consumer Goods, Financial Services, Energy & Utilities, Non-Profit Organization, Travel & Hospitality, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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