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I am a fashion graphic designer with more than 12 years of experience in the fashion industry and licensing. I’m skilled in fabrics, workmanships, tech details and fitting, having been deeply involved in design, product development and production processes. I thrive in collaborative environments, connecting design with production and vendors to deliver high-quality products on schedule. I love researching trends and creating cohesive capsule collections, licensing-ready assets, and compelling presentations for buyers. I’m comfortable coordinating across teams, from design to factories, to ensure alignment with brand guidelines and market needs, while keeping a friendly, proactive and solution-oriented mindset.…I am a fashion graphic designer with more than 12 years of experience in the fashion industry and licensing. I’m skilled in fabrics, workmanships, tech details and fitting, having been deeply involved in design, product development and production processes. I thrive in collaborative environments, connecting design with production and vendors to deliver high-quality products on schedule. I love researching trends and creating cohesive capsule collections, licensing-ready assets, and compelling presentations for buyers. I’m comfortable coordinating across teams, from design to factories, to ensure alignment with brand guidelines and market needs, while keeping a friendly, proactive and solution-oriented mindset.

Viviana Zaffaroni

Designer, Product Designer, Graphic Designer, +2

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I am a fashion graphic designer with more than 12 years of experience in the fashion industry and licensing. I’m skilled in fabrics, workmanships, tech details and fitting, having been deeply involved in design, product development and production processes. I thrive in collaborative environments, connecting design with production and vendors to deliver high-quality products on schedule. I love researching trends and creating cohesive capsule collections, licensing-ready assets, and compelling presentations for buyers. I’m comfortable coordinating across teams, from design to factories, to ensure alignment with brand guidelines and market needs, while keeping a friendly, proactive and solution-oriented mindset.…I am a fashion graphic designer with more than 12 years of experience in the fashion industry and licensing. I’m skilled in fabrics, workmanships, tech details and fitting, having been deeply involved in design, product development and production processes. I thrive in collaborative environments, connecting design with production and vendors to deliver high-quality products on schedule. I love researching trends and creating cohesive capsule collections, licensing-ready assets, and compelling presentations for buyers. I’m comfortable coordinating across teams, from design to factories, to ensure alignment with brand guidelines and market needs, while keeping a friendly, proactive and solution-oriented mindset.

Available to hire

I am a fashion graphic designer with more than 12 years of experience in the fashion industry and licensing. I’m skilled in fabrics, workmanships, tech details and fitting, having been deeply involved in design, product development and production processes. I thrive in collaborative environments, connecting design with production and vendors to deliver high-quality products on schedule.

I love researching trends and creating cohesive capsule collections, licensing-ready assets, and compelling presentations for buyers. I’m comfortable coordinating across teams, from design to factories, to ensure alignment with brand guidelines and market needs, while keeping a friendly, proactive and solution-oriented mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

DESIGNER/PRODUCT DEVELOPER at Doni/Reclame Srl - Besozzo

January 1, 2025 - Present

Create sketches and tech packs; Coordinate with suppliers to develop samples; Design visual assets for marketing campaigns online & offline; Create graphics for social media, newsletters, and presentations.

FASHION GRAPHIC DESIGNER | PRODUCT DEVELOPER at TELA - Milan

January 1, 2024 - Present

Create graphic designs, prints and patterns for seasonal collections; Translate design ideas into detailed product specifications; Prepare pitch presentations to communicate concepts to clients for licensing projects; Create realistic product mockups to visualize the final outcome before production; Conduct trends and market research.

PRODUCT TECHNICAL DEVELOPER (Global collection) at GUESS EUROPE in Stabio

November 30, 2023 - July 28, 2025

Collaborate with designers and tech-designers to translate ideas into products; Create and update tech packs/BOM with specifications and materials; Develop artworks asset and 3D developments; Monitor fit sessions and send out comments to vendors; Communicate with suppliers to coordinate sampling; Source and approve fabrics, trims, and prints.

FASHION DESIGNER COORDINATOR | PRODUCT DEVELOPER at GLOBAL BRANDS GROUP/SICEM – Milan/Florence

March 31, 2022 - July 28, 2025

Design and develop seasonal apparel collections from concept to final product; Research trends and materials; Develop sketches, technical drawings, complete tech packs and BOM; Manage product timelines and costs with vendors; Ensure fit, construction and quality standards through fittings and prototype reviews; Collaborate with EMEA offices on brand strategy and trend forecasting; Develop collections for licensed brands and adapt designs to brand guidelines; Manage licensor approvals and maintain direct contact to ensure product compliance and timely feedback; Create graphics, labeling, and packaging, supporting development from concept to production TT.

Fashion Graphic Designer | Product Developer at TELA

October 1, 2024 - October 15, 2025

Work in synergy with design, production, quality control and tech design to launch and develop the global collection. Create specification techpacks and BOMs for all products (PLM and Adobe Illustrator). Support design team to create artwork assets and 3D developments. Attend fittings and provide comments to vendors; approve color lab-dips and prints. Communicate daily with factories to follow up sampling and factory visits. Lead photo sessions and assist at fashion shows.

Product Technical Developer at GUESS EUROPE

November 1, 2023 - October 15, 2025

Develop capsule collections for customers PRENATAL, BIMBOSTORE, TERRANOVA, OVS, CALLIOPE. Research trends and develop marketing projects and presentations for buyers. Manage client relationships. Design graphics for licenses including ENTERTAINMENTS, FOOD, BEVERAGE, MUSIC, NAVIGARE, UMBRO, EVERLAST, and more. Negotiate with vendors on deadlines, prices and deliveries. Prepare techpacks, artwork details, labeling, packaging and sales books.

Creative Product Developer at GLOBAL BRANDS GROUP/SICEM

December 1, 2016 - October 15, 2025

Develop capsule collections for wholesale and GDO. Design collections with licensed brands: NAVIGARE, SWEETYEARS, EVERLAST, DIMENSIONE DANZA, ENTERTAINMENTS LICENCES, FOOD BRANDS, BEVERAGE. Direct contact with licensors to obtain product approvals following brand guidelines. Develop technical packs, graphics, labeling, packaging and sales books. Visit overseas factories to follow the sampling process (India).