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I am a creative digital marketing specialist with 4 years of experience specializing in performance marketing, influencer campaigns, and content creation. Skilled in Google & Meta Ads, UGC storytelling, and short-form video, I have a proven track record of driving ROAS up to 6.5x and scaling social growth across lifestyle, hospitality, fintech, and government sectors. With a passion for crafting engaging digital campaigns and collaborating with influencers, I have successfully boosted brand visibility and engagement through data-driven strategies and innovative content formats. I am committed to delivering measurable results and enhancing brand presence in diverse industries.…I am a creative digital marketing specialist with 4 years of experience specializing in performance marketing, influencer campaigns, and content creation. Skilled in Google & Meta Ads, UGC storytelling, and short-form video, I have a proven track record of driving ROAS up to 6.5x and scaling social growth across lifestyle, hospitality, fintech, and government sectors. With a passion for crafting engaging digital campaigns and collaborating with influencers, I have successfully boosted brand visibility and engagement through data-driven strategies and innovative content formats. I am committed to delivering measurable results and enhancing brand presence in diverse industries.

Shilpi Rana

Social Media Manager, Performance Marketer, Influencer Marketing Manager, +2

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I am a creative digital marketing specialist with 4 years of experience specializing in performance marketing, influencer campaigns, and content creation. Skilled in Google & Meta Ads, UGC storytelling, and short-form video, I have a proven track record of driving ROAS up to 6.5x and scaling social growth across lifestyle, hospitality, fintech, and government sectors. With a passion for crafting engaging digital campaigns and collaborating with influencers, I have successfully boosted brand visibility and engagement through data-driven strategies and innovative content formats. I am committed to delivering measurable results and enhancing brand presence in diverse industries.…I am a creative digital marketing specialist with 4 years of experience specializing in performance marketing, influencer campaigns, and content creation. Skilled in Google & Meta Ads, UGC storytelling, and short-form video, I have a proven track record of driving ROAS up to 6.5x and scaling social growth across lifestyle, hospitality, fintech, and government sectors. With a passion for crafting engaging digital campaigns and collaborating with influencers, I have successfully boosted brand visibility and engagement through data-driven strategies and innovative content formats. I am committed to delivering measurable results and enhancing brand presence in diverse industries.

Available to hire

I am a creative digital marketing specialist with 4 years of experience specializing in performance marketing, influencer campaigns, and content creation. Skilled in Google & Meta Ads, UGC storytelling, and short-form video, I have a proven track record of driving ROAS up to 6.5x and scaling social growth across lifestyle, hospitality, fintech, and government sectors.

With a passion for crafting engaging digital campaigns and collaborating with influencers, I have successfully boosted brand visibility and engagement through data-driven strategies and innovative content formats. I am committed to delivering measurable results and enhancing brand presence in diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Social Media Account Manager at Ztech (Govt. Park Management)

June 30, 2025 - August 8, 2025

Executed social media strategies for eco-themed government parks, boosting Instagram reach by 45% in 3 months. Led the soft launch campaign for ‘Jungle Trails’ coordinating content across pages. Worked on reels, carousels, and copy highlighting sustainability and tourism. Collaborated with editors/designers to ensure civic-aligned content. Tracked analytics via Meta Business Suite and optimized performance. Supervised influencer visits and on-ground events for content and brand exposure.

Digital Marketing Associate at Store Hippo

April 30, 2025 - August 8, 2025

Executed cross-channel paid ad campaigns achieving 4.2% average CTR and 15% lower CPA. Increased website sessions by 40% through paid and SEO synergy. Managed social media calendars improving platform engagement by 30%. Led email marketing automation achieving a 20% increase in lead conversions. Reported and analyzed KPIs using Google Analytics and ad dashboards.

Digital Marketing Associate at Afinoz

December 31, 2023 - August 8, 2025

Generated 6.5x ROAS through high-performing Meta Ads for financial products, reducing CPL by 40% using A/B testing, audience segmentation, and retargeting. Scaled Instagram engagement by 55% through user-generated videos, short reels, and strategic scheduling. Built SEO-friendly landing pages and blog content aligned with campaign goals. Collaborated with influencers to support lower-funnel lead generation campaigns.