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I am a hardworking, resourceful, and highly motivated individual with over 11 years of digital brand marketing experience across diverse sectors and channels. I excel in managing complex projects, multi-channel campaigns, and tight deadlines without compromising quality, combining creativity and logical thinking with a meticulous approach. My expertise spans brand marketing, digital marketing, content creation, social media, influencer strategy, PR, and talent management. I have delivered measurable results for global brands such as evian, PhD Nutrition, Unilever, Red Bull, and L'Oréal, while also building my own successful agency brand. Passionate about creating and evolving strategies that build engaged communities, drive conversions, and set creative benchmarks, I bring energy, commitment, and collaboration to every project, inspired by my background as a qualified personal trainer and accomplished sportswoman.…I am a hardworking, resourceful, and highly motivated individual with over 11 years of digital brand marketing experience across diverse sectors and channels. I excel in managing complex projects, multi-channel campaigns, and tight deadlines without compromising quality, combining creativity and logical thinking with a meticulous approach. My expertise spans brand marketing, digital marketing, content creation, social media, influencer strategy, PR, and talent management. I have delivered measurable results for global brands such as evian, PhD Nutrition, Unilever, Red Bull, and L'Oréal, while also building my own successful agency brand. Passionate about creating and evolving strategies that build engaged communities, drive conversions, and set creative benchmarks, I bring energy, commitment, and collaboration to every project, inspired by my background as a qualified personal trainer and accomplished sportswoman.

Amy Kate Golby Smith

Digital Marketer, Content Creator, Community Manager, +4

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I am a hardworking, resourceful, and highly motivated individual with over 11 years of digital brand marketing experience across diverse sectors and channels. I excel in managing complex projects, multi-channel campaigns, and tight deadlines without compromising quality, combining creativity and logical thinking with a meticulous approach. My expertise spans brand marketing, digital marketing, content creation, social media, influencer strategy, PR, and talent management. I have delivered measurable results for global brands such as evian, PhD Nutrition, Unilever, Red Bull, and L'Oréal, while also building my own successful agency brand. Passionate about creating and evolving strategies that build engaged communities, drive conversions, and set creative benchmarks, I bring energy, commitment, and collaboration to every project, inspired by my background as a qualified personal trainer and accomplished sportswoman.…I am a hardworking, resourceful, and highly motivated individual with over 11 years of digital brand marketing experience across diverse sectors and channels. I excel in managing complex projects, multi-channel campaigns, and tight deadlines without compromising quality, combining creativity and logical thinking with a meticulous approach. My expertise spans brand marketing, digital marketing, content creation, social media, influencer strategy, PR, and talent management. I have delivered measurable results for global brands such as evian, PhD Nutrition, Unilever, Red Bull, and L'Oréal, while also building my own successful agency brand. Passionate about creating and evolving strategies that build engaged communities, drive conversions, and set creative benchmarks, I bring energy, commitment, and collaboration to every project, inspired by my background as a qualified personal trainer and accomplished sportswoman.

Available to hire

I am a hardworking, resourceful, and highly motivated individual with over 11 years of digital brand marketing experience across diverse sectors and channels. I excel in managing complex projects, multi-channel campaigns, and tight deadlines without compromising quality, combining creativity and logical thinking with a meticulous approach. My expertise spans brand marketing, digital marketing, content creation, social media, influencer strategy, PR, and talent management.

I have delivered measurable results for global brands such as evian, PhD Nutrition, Unilever, Red Bull, and L’Oréal, while also building my own successful agency brand. Passionate about creating and evolving strategies that build engaged communities, drive conversions, and set creative benchmarks, I bring energy, commitment, and collaboration to every project, inspired by my background as a qualified personal trainer and accomplished sportswoman.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Social and Digital Lead at People’s Partnership

February 1, 2024 - Present

Joined The People’s Partnership to drive change within the social team by creating and delivering new strategies. Implemented process foundations and tone of voice documents to redefine channels. Led the team to deliver clear channel-focused goals, broaden social media reach through metrics, and promote a digital-first vision. Developed and executed media and social strategies aligned with business objectives, managed creative content cycles, and built influencer relationships. Oversaw analysis and reporting with Analytics, and managed a team, setting KPIs and encouraging growth.

Social and Digital Lead at Danone

February 28, 2024 - July 29, 2025

Led the UK and global Danone portfolio social teams to develop and execute social, digital, and influencer strategies. Managed a team to grow digital presence through organic and earned media, providing strategic insights and potential new business support. Led campaigns aligned with wider marketing strategy and worked closely with creative teams and agencies for multi-channel content. Managed paid social activations collaboratively with media agencies to optimize spend. Provided social innovation expertise for internal team education and oversaw broader digital functions such as PPC, paid media, CRM, and affiliate channels.

Content Marketing Manager at PhD Nutrition

March 31, 2022 - July 29, 2025

Established a new brand strategy by creating engaging content and campaigns across digital platforms, both organic and paid. Managed PR, influencer relationships, and content partnerships. Activated seasonal and trade campaigns to engage audiences on new products, working closely with digital and trade teams to create dynamic assets. Led analysis and reporting using data-driven insights to optimize social media performance. Managed paid activations and sought opportunities to expand the brand presence into new platforms and communities.

Content and Community Manager at Oliver Agency/Unilever

March 31, 2021 - July 29, 2025

Led content creation and community management for brands including PG Tips, Marmite, and Hellman’s. Developed engaging content and campaigns across social media and websites. Built and managed PR, influencer partnerships, and community engagement to stay ahead of competitors. Collaborated with creative and digital departments to produce dynamic assets and execute content strategies. Managed paid activations and continuously analyzed social media performance data to optimize campaign outcomes.

Social and Influencer Marketing Manager at White Stuff

July 31, 2020 - July 29, 2025

Managed social media and influencer marketing, overseeing campaign development and influencer partnerships to grow brand presence and engagement. Delivered strategic social media content aligned with marketing goals.

Social Media and Influencer Marketing Specialist at Red Bull

November 30, 2019 - July 29, 2025

Handled social media and influencer marketing activities including content creation and campaign execution to drive brand awareness and engagement.

Marketing, Events, Brand and Social Media Consultant at Freelance

May 31, 2019 - July 29, 2025

Provided consulting services for marketing, events, brand management, and social media strategy.

Brand Marketing, Social Media, and Events Manager at TI Media

July 31, 2017 - July 29, 2025

Managed brand marketing, social media campaigns, and event planning to enhance brand visibility and engagement.

Founder & Social & Digital Lead at Crafted Content Creations

February 1, 2024 - Present

Founded and run a social media and content agency delivering tailored strategies, content production, and influencer marketing programs for clients in lifestyle, fitness, FMCG, and retail sectors. Specialized in organic-first social strategies with targeted paid support, achieving high engagement and brand growth. Key responsibilities include strategy development, UGC creation, influencer marketing program management, content calendars, reporting and analysis, content shoot direction, client training, and strategic input across PPC, paid media, CRM, and affiliate marketing.

Social and Digital Lead at Danone

February 29, 2024 - August 28, 2025

Led social, digital, and influencer strategy for UK and global brands including Evian, Activia, Actimel, and others. Managed a team delivering integrated, insight-led campaigns with global-to-local frameworks across organic, paid, and influencer channels. Developed influencer strategies securing high-profile partnerships. Managed creative briefing, production, post-campaign analysis, coordination with analytics teams, and budget oversight for maximum ROI across multi-channel initiatives.

Content Marketing Manager at PhD Nutrition

March 1, 2022 - August 28, 2025

Owned the full content and influencer strategy, producing seasonal and trade campaigns across social, web, and email. Built an influencer and ambassador network for authentic advocacy and managed paid activations optimized for reach and conversions. Directed product launch shoots and seasonal content in collaboration with digital and trade teams for marketing asset delivery.

Content and Community Manager at Oliver Agency / Unilever

March 1, 2021 - August 28, 2025

Managed digital content and engagement for PG Tips, Marmite, and Hellmann’s. Developed conversation-led campaigns to strengthen brand loyalty and managed influencer relationships, PR collaborations, and partnership activations. Delivered performance reporting and strategic recommendations while coordinating creative and content production for multi-platform campaigns.

Social & Influencer Marketing Manager at White Stuff

July 1, 2020 - August 28, 2025

Delivered influencer strategy, content shoots, and social campaigns across the brand.