I am a dedicated Digital Marketing Specialist with diverse experience in SEO and website management across multiple channels and segments. I take pride in implementing robust SEO strategies that consistently improve website visibility and revenue, evidenced by significant growth for clients in travel, retail, and other industries. I also manage PPC campaigns and work on website design and user experience enhancements to drive traffic and conversions. I have strong analytical skills, focusing on tracking key metrics and identifying areas for improvement. Leading high-performing marketing teams to deliver value is a key part of my approach. I enjoy collaborating with client teams, planning campaigns, and ensuring marketing strategies are data-driven and results-oriented.

Marcel Camuri

I am a dedicated Digital Marketing Specialist with diverse experience in SEO and website management across multiple channels and segments. I take pride in implementing robust SEO strategies that consistently improve website visibility and revenue, evidenced by significant growth for clients in travel, retail, and other industries. I also manage PPC campaigns and work on website design and user experience enhancements to drive traffic and conversions. I have strong analytical skills, focusing on tracking key metrics and identifying areas for improvement. Leading high-performing marketing teams to deliver value is a key part of my approach. I enjoy collaborating with client teams, planning campaigns, and ensuring marketing strategies are data-driven and results-oriented.

Available to hire

I am a dedicated Digital Marketing Specialist with diverse experience in SEO and website management across multiple channels and segments. I take pride in implementing robust SEO strategies that consistently improve website visibility and revenue, evidenced by significant growth for clients in travel, retail, and other industries. I also manage PPC campaigns and work on website design and user experience enhancements to drive traffic and conversions.

I have strong analytical skills, focusing on tracking key metrics and identifying areas for improvement. Leading high-performing marketing teams to deliver value is a key part of my approach. I enjoy collaborating with client teams, planning campaigns, and ensuring marketing strategies are data-driven and results-oriented.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Portuguese
Advanced

Work Experience

Head of Digital (Maternity Leave contract) at Barnardos Ireland (B2B and B2C), Dublin
July 1, 2024 - Present
Developed and implemented a comprehensive digital communications strategy to enhance online presence and brand awareness. Oversaw website and social media content, ensuring it met diverse audience needs. Used Google Analytics 4 to analyze performance and improve strategies. Managed digital team and external agencies, leading SEO, Google Ads, email marketing, and digital fundraising efforts. Achieved a 60.7% increase in organic traffic users.
Head of Digital at Vision Branding (B2B), Dublin
August 31, 2023 - July 29, 2025
Increased VibebyVision.com's new user count significantly via Google Ads (325%) and organic traffic (644%), demonstrating strong user acquisition and brand growth capabilities.
E-commerce Manager (Contract) at Pestle & Mortar (B2C), Kildare
February 28, 2023 - July 29, 2025
Directed and coordinated all online activities across B2B, B2C, and Amazon platforms, enhancing traffic acquisition, increasing sales, and improving conversion rates.
Head of SEO at Campsited (B2C), Dublin
February 28, 2022 - July 29, 2025
Achieved a 192% increase in revenue generated from organic traffic by designing and implementing effective SEO strategies.
E-commerce Manager (contract) at The Run Hub (B2C), Dublin
April 30, 2021 - July 29, 2025
Directed and guided the digital marketing executive to enhance brand visibility and marketplace profile through leadership and strategic vision.
SEO Manager at City Wonders (B2B and B2C), Dublin and Rome
April 30, 2020 - July 29, 2025
Created and implemented SEO tactics that boosted organic traffic, user engagement, and search engine visibility through keyword research, on-page and off-page optimizations.
E-commerce Manager at AJ Products (B2B and B2C), Wicklow
December 31, 2018 - July 29, 2025
Managed marketing budget (~€500K yearly), planned annual marketing campaigns, SEO strategies, email marketing, PPC, social media, and web development projects. Oversaw daily PPC and display campaigns across platforms and managed analytics dashboards. Achieved 70% revenue increase from organic traffic.
E-commerce Executive at Mothercare plc (B2C), Dublin
December 31, 2016 - July 29, 2025
Contributed to a 30% revenue increase and 45% growth in organic traffic through effective Google Ad campaigns and digital marketing platform management.
Web Designer and SEO Executive at Export Edge, Dublin, Ireland
August 31, 2014 - July 29, 2025
Web design and SEO responsibilities.
Web Development and SEO Executive at DeWAR, Dublin, Ireland
November 30, 2013 - July 29, 2025
Web development and SEO executive tasks.
Web Designer and SEO Executive (Internship) at Export Edge, Dublin, Ireland
June 30, 2013 - July 29, 2025
Internship focusing on web design and SEO.
Web Designer / SEO and SEM Executive at Corpo Ideal Suplementos, Brazil
April 30, 2012 - July 29, 2025
Handled web design, SEO and SEM executive duties.
Web Designer and SEO Executive at Brindeleve, Brazil
December 31, 2010 - July 29, 2025
Web design and SEO responsibilities.
SEO, Digital Marketing & Web Designer Freelancer at Freelance - Ireland and Brazil
January 1, 2008 - Present
Implemented SEO techniques to raise website exposure, improve search engine rankings, and increase organic traffic across sectors including B2C, Retail, Manufacturing & Travel/Hospitality. Collaborated with client teams to gather requirements, plan strategy and campaigns, and identify performance marketing channels. Managed Google Ads and social media campaigns to optimize ad performance and maximize ROI.

Education

Certificate at ECM College, Ireland
November 1, 2012 - November 30, 2013
Search Engine Optimisation (SEO) at Marketing de Busca, Brazil
March 1, 2011 - March 31, 2011
Third-level Certification at UNIP - University Paulista, Brazil
January 1, 2006 - December 31, 2007

Qualifications

Certificate in Business Studies & Marketing
November 1, 2012 - November 30, 2013
Search Engine Optimisation (SEO)
March 1, 2011 - March 31, 2011

Industry Experience

Retail, Travel & Hospitality, Non-Profit Organization, Manufacturing