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Hi, I'm Carla Tessio, a Senior Social Media and Content Strategist with over 10 years of global experience helping international brands build performance-driven digital campaigns. I specialize in managing social media operations across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn, leading creative teams, and optimizing content with data-backed strategies to boost engagement and conversions. I've had the privilege of working with exciting global brands and startups, advising on brand storytelling, influencer partnerships, and community engagement. Whether it's launching new campaigns or developing content strategies, I love helping brands tell their story and connect meaningfully with audiences.…Hi, I'm Carla Tessio, a Senior Social Media and Content Strategist with over 10 years of global experience helping international brands build performance-driven digital campaigns. I specialize in managing social media operations across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn, leading creative teams, and optimizing content with data-backed strategies to boost engagement and conversions. I've had the privilege of working with exciting global brands and startups, advising on brand storytelling, influencer partnerships, and community engagement. Whether it's launching new campaigns or developing content strategies, I love helping brands tell their story and connect meaningfully with audiences.

Carla Tessio

Social Media Manager, Content Strategist, Marketing Strategist, +2

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Hi, I'm Carla Tessio, a Senior Social Media and Content Strategist with over 10 years of global experience helping international brands build performance-driven digital campaigns. I specialize in managing social media operations across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn, leading creative teams, and optimizing content with data-backed strategies to boost engagement and conversions. I've had the privilege of working with exciting global brands and startups, advising on brand storytelling, influencer partnerships, and community engagement. Whether it's launching new campaigns or developing content strategies, I love helping brands tell their story and connect meaningfully with audiences.…Hi, I'm Carla Tessio, a Senior Social Media and Content Strategist with over 10 years of global experience helping international brands build performance-driven digital campaigns. I specialize in managing social media operations across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn, leading creative teams, and optimizing content with data-backed strategies to boost engagement and conversions. I've had the privilege of working with exciting global brands and startups, advising on brand storytelling, influencer partnerships, and community engagement. Whether it's launching new campaigns or developing content strategies, I love helping brands tell their story and connect meaningfully with audiences.

Available to hire

Hi, I’m Carla Tessio, a Senior Social Media and Content Strategist with over 10 years of global experience helping international brands build performance-driven digital campaigns. I specialize in managing social media operations across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn, leading creative teams, and optimizing content with data-backed strategies to boost engagement and conversions.

I’ve had the privilege of working with exciting global brands and startups, advising on brand storytelling, influencer partnerships, and community engagement. Whether it’s launching new campaigns or developing content strategies, I love helping brands tell their story and connect meaningfully with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Italian

Intermediate

Work Experience

Digital Marketing & Communications Consultant at CAUSA

January 1, 2025 - July 29, 2025

Advised startups and SMEs on organic growth, content planning, and community engagement. Developed social media and content strategies and brand messaging for startups. Increased LinkedIn engagement by 65% and Instagram reach by 60% for key clients.

Social Media Strategist at Count Us In

January 1, 2024 - July 29, 2025

Owned and implemented platform-specific strategies and content plans across Instagram, Facebook, TikTok, YouTube, and LinkedIn. Co-led content creation and influencer partnerships for Green Football Weekend in collaboration with TV networks, press, and football clubs and associations across the UK. Led and nurtured relationships with influencers and talent, managing campaign execution and ensuring timely delivery and alignment with brand values. Delivered performance reports and optimized social media KPIs using Brandwatch, GA4, and Meta Insights.

Branding & Comms Consultant at Carla Tessio Consulting

January 1, 2021 - July 29, 2025

Advised DTC founders on building brand presence through storytelling and channel strategy. Built influencer and UGC networks for lifestyle brands; led content planning and execution. Developed UX websites, SEO content, and conversion-driven campaigns for small teams.

Senior Social Media Executive at Celebrity Cruises

December 31, 2020 - July 29, 2025

Oversaw regional social media strategy across Instagram, Facebook, and YouTube. Managed paid media budgets, reporting, and influencer campaigns with 5X ROAS. Developed organic content calendars, visuals, and brand storytelling. Designed and led global influencer and ambassador programs to elevate brand reach and experience. Collaborated across international teams to maintain unified messaging and campaign consistency.

Digital Marketing & PR Coordinator at Tateossian London

December 31, 2016 - July 29, 2025

Launched the brand’s digital channels and managed social-first marketing campaigns. Directed seasonal editorial and influencer activations to elevate product storytelling. Collaborated with creative and product teams to ensure brand alignment across touchpoints.