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I am an accomplished SEO Manager and growth strategist based in the New York City area, offering over a decade of experience in developing, managing, and executing effective SEO strategies. My expertise includes site architecture, E-E-A-T principles, internal linking, on-page and off-page optimization, technical SEO, and front-end strategic design. I am recognized for my exceptional communication skills and ability to engage stakeholders, foster key relationships, collaborate across multidisciplinary teams, and lead complex projects to successful completion. I have a proven track record of managing multiple concurrent initiatives while maintaining high standards of quality and efficiency. Specializing in optimizing YMYL (Your Money or Your Life) webpages with a focus on insurance, financial services, and health-related content, I ensure compliance with industry standards while delivering valuable, trustworthy information to users. My experience in fast-paced environments has honed my ability to assess priorities, multitask, and solve problems effectively, making me a dependable leader in SEO growth and digital marketing strategies.…I am an accomplished SEO Manager and growth strategist based in the New York City area, offering over a decade of experience in developing, managing, and executing effective SEO strategies. My expertise includes site architecture, E-E-A-T principles, internal linking, on-page and off-page optimization, technical SEO, and front-end strategic design. I am recognized for my exceptional communication skills and ability to engage stakeholders, foster key relationships, collaborate across multidisciplinary teams, and lead complex projects to successful completion. I have a proven track record of managing multiple concurrent initiatives while maintaining high standards of quality and efficiency. Specializing in optimizing YMYL (Your Money or Your Life) webpages with a focus on insurance, financial services, and health-related content, I ensure compliance with industry standards while delivering valuable, trustworthy information to users. My experience in fast-paced environments has honed my ability to assess priorities, multitask, and solve problems effectively, making me a dependable leader in SEO growth and digital marketing strategies.

Sabrina Wieser

SEO Expert, Digital Marketer, Content Strategist, +4

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I am an accomplished SEO Manager and growth strategist based in the New York City area, offering over a decade of experience in developing, managing, and executing effective SEO strategies. My expertise includes site architecture, E-E-A-T principles, internal linking, on-page and off-page optimization, technical SEO, and front-end strategic design. I am recognized for my exceptional communication skills and ability to engage stakeholders, foster key relationships, collaborate across multidisciplinary teams, and lead complex projects to successful completion. I have a proven track record of managing multiple concurrent initiatives while maintaining high standards of quality and efficiency. Specializing in optimizing YMYL (Your Money or Your Life) webpages with a focus on insurance, financial services, and health-related content, I ensure compliance with industry standards while delivering valuable, trustworthy information to users. My experience in fast-paced environments has honed my ability to assess priorities, multitask, and solve problems effectively, making me a dependable leader in SEO growth and digital marketing strategies.…I am an accomplished SEO Manager and growth strategist based in the New York City area, offering over a decade of experience in developing, managing, and executing effective SEO strategies. My expertise includes site architecture, E-E-A-T principles, internal linking, on-page and off-page optimization, technical SEO, and front-end strategic design. I am recognized for my exceptional communication skills and ability to engage stakeholders, foster key relationships, collaborate across multidisciplinary teams, and lead complex projects to successful completion. I have a proven track record of managing multiple concurrent initiatives while maintaining high standards of quality and efficiency. Specializing in optimizing YMYL (Your Money or Your Life) webpages with a focus on insurance, financial services, and health-related content, I ensure compliance with industry standards while delivering valuable, trustworthy information to users. My experience in fast-paced environments has honed my ability to assess priorities, multitask, and solve problems effectively, making me a dependable leader in SEO growth and digital marketing strategies.

Available to hire

I am an accomplished SEO Manager and growth strategist based in the New York City area, offering over a decade of experience in developing, managing, and executing effective SEO strategies. My expertise includes site architecture, E-E-A-T principles, internal linking, on-page and off-page optimization, technical SEO, and front-end strategic design. I am recognized for my exceptional communication skills and ability to engage stakeholders, foster key relationships, collaborate across multidisciplinary teams, and lead complex projects to successful completion. I have a proven track record of managing multiple concurrent initiatives while maintaining high standards of quality and efficiency.

Specializing in optimizing YMYL (Your Money or Your Life) webpages with a focus on insurance, financial services, and health-related content, I ensure compliance with industry standards while delivering valuable, trustworthy information to users. My experience in fast-paced environments has honed my ability to assess priorities, multitask, and solve problems effectively, making me a dependable leader in SEO growth and digital marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

German

Advanced

Work Experience

Senior SEO Manager at Forbes Marketplace

January 1, 2023 - Present

Leading SEO growth and content strategy for Forbes Advisor's Insurance division, generating approximately 11 million organic page views per month across various insurance verticals. Collaborate with editorial and cross-functional teams to drive revenue and conversion growth, own competitive analysis, site health, and front-end SEO design. Manage a team of eight SEO professionals, conduct workshops, report to C-Level stakeholders, and stay updated on SEO trends and algorithm changes. Also lead SEO growth for USA Today Blueprint partnership, achieving significant organic traffic and revenue growth.

SEO Consultant at Sabrina Wieser Consulting

January 1, 2014 - Present

Developed and executed comprehensive SEO strategies for clients primarily in crypto and finance sectors, increasing organic search traffic and rankings. Conduct keyword research, technical and on-page SEO optimizations, collaborate for SEO-friendly content, provide performance monitoring and reports, and manage a small team of junior SEO professionals.

SEO Manager, freelance at TokenTax

December 1, 2022 - Present

Developed and executed comprehensive SEO strategies boosting organic traffic by 35% year-over-year and achieving top rankings for over 50% of high-value keywords within four months. Helped TokenTax become the leading Crypto Tax Software in 2023 and 2024 through in-depth keyword research and competitive analysis.

Senior Digital Marketing Manager, International SEO at Loving New York

December 31, 2020 - July 29, 2025

Managed three high-traffic domains generating over 2 million monthly page views each. Developed SEO strategies to boost organic traffic and search rankings in European and U.S. markets. Created content calendars and SEO briefs, led digital marketing campaigns, keyword research, site architecture design, landing page optimization, link-building initiatives, competitor research, SEO reporting, and mentoring junior employees.

SEO Strategist at Policygenius

November 30, 2022 - July 29, 2025

Supported the building of the first SEO department in America’s leading online insurance marketplace. Executed SEO roadmaps, managed site architecture and linking initiatives, led keyword-content mapping, competitive analysis, local SEO initiatives with significant growth in ranking keywords, and reported results to leadership. Led content quality for crypto content and SEO best practices, providing weekly reports to executives.

Senior SEO Manager at Forbes Marketplace

January 1, 2023 - Present

Lead SEO growth and content strategy for Forbes Advisor's insurance division, focusing on Pet, Travel, Life, Home, Car, and Health insurance generating approximately 11 million organic page views per month. Collaborate with editorial leadership on monthly and quarterly content strategies and optimization. Work cross-functionally with monetization, revenue operations, design, conversion rate optimization, product, engineering, and digital PR teams to prioritize and drive revenue and conversion growth. Manage a team of eight SEO professionals, mentor junior-level peers, and host in-house SEO workshops covering SEO tools, skills, and software training. Also lead SEO growth and content strategy for USA Today Blueprint, a Forbes Advisor white label partnership generating approximately 1.5 million organic page views per month.

SEO Consultant at Consulting, New York City

January 1, 2014 - Present

Develop and execute comprehensive SEO strategies for clients in the crypto and finance sectors, resulting in significant increases in organic search traffic and search engine rankings. Conduct in-depth keyword research and competitive analysis to identify high-value opportunities, improving visibility and user engagement. Implement on-page and technical SEO optimizations, enhancing website performance and user experience. Collaborate with content teams to create SEO-friendly content aligned with industry trends and audience interests. Monitor and analyze SEO performance metrics, providing actionable insights and regular reports.

Senior Digital Marketing Manager, International SEO at TokenTax, New York City

December 1, 2022 - Present

Managed three high-traffic domains exceeding 2 million monthly page views each. Developed and executed SEO strategies boosting organic traffic and search rankings in both European and U.S. markets. Created content calendars and SEO briefs guiding editorial teams to produce optimized content. Led cross-channel digital marketing campaigns from research and strategy to execution and analysis. Conducted keyword research and mapping, formulating targeted strategies to capture high-intent traffic. Managed the content team, deploying and testing new formats to enhance SEO performance. Designed site architectures and content silos to improve user experience and search visibility. Collaborated with product and technology teams to develop optimized landing page templates, enhancing SEO and conversion rates. Led link-building initiatives partnering with external entities to acquire high-quality inbound links.

SEO Strategist at Policygenius, New York City

November 30, 2022 - August 27, 2025

Supported building the first SEO department for Policygenius, America's leading online insurance marketplace. Worked in two product vertical teams competing in multiple insurance verticals (YMYL) while establishing and executing comprehensive strategy initiatives and reporting results to leadership and peers. Executed SEO roadmaps for Policygenius’ life insurance vertical, owned all site architecture and internal linking initiatives across verticals, conducting competitive analysis and strategy planning. Led keyword-content mapping and showcased SEO project roadmaps for internal partners based on competitor insights and business goals. Successfully launched local SEO initiatives for auto and homeowners insurance verticals, resulting in two-year growth of top-20 ranking keywords: +51% for Auto vertical and +120% for Homeowners vertical. Worked on on-page and technical SEO optimizations, enhancing website performance and user experience. Led a group of editors to ensure high-quality cr

SEO Manager, Freelance at Consulting, New York City

January 1, 2014 - Present

Developed and executed comprehensive SEO strategies, resulting in a 35% year-over-year increase in organic traffic and achieving top rankings for over 50% of high-value keywords within four months while helping TokenTax become the leading Crypto Tax Software in 2023 and 2024. Conducted in-depth keyword research and competitive analysis to identify and target high-value opportunities, enhancing visibility and user engagement.