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Hi! I'm Karina Fernandez, a senior graphic designer and illustrator who loves creating bold, playful, and story-driven visuals that captivate audiences and enhance brand identity. I believe great design sparks emotion and connection while staying functional and effective. With years of experience working with indie and small businesses across various industries, I specialize in custom branding, illustration, and digital assets. I'm passionate about helping brands tell their stories through cohesive and intentional visuals that stand out and engage their communities.…Hi! I'm Karina Fernandez, a senior graphic designer and illustrator who loves creating bold, playful, and story-driven visuals that captivate audiences and enhance brand identity. I believe great design sparks emotion and connection while staying functional and effective. With years of experience working with indie and small businesses across various industries, I specialize in custom branding, illustration, and digital assets. I'm passionate about helping brands tell their stories through cohesive and intentional visuals that stand out and engage their communities.

Karina Fernandez

Graphic Designer, Illustrator, Social Media Manager, +1

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Hi! I'm Karina Fernandez, a senior graphic designer and illustrator who loves creating bold, playful, and story-driven visuals that captivate audiences and enhance brand identity. I believe great design sparks emotion and connection while staying functional and effective. With years of experience working with indie and small businesses across various industries, I specialize in custom branding, illustration, and digital assets. I'm passionate about helping brands tell their stories through cohesive and intentional visuals that stand out and engage their communities.…Hi! I'm Karina Fernandez, a senior graphic designer and illustrator who loves creating bold, playful, and story-driven visuals that captivate audiences and enhance brand identity. I believe great design sparks emotion and connection while staying functional and effective. With years of experience working with indie and small businesses across various industries, I specialize in custom branding, illustration, and digital assets. I'm passionate about helping brands tell their stories through cohesive and intentional visuals that stand out and engage their communities.

Available to hire

Hi! I’m Karina Fernandez, a senior graphic designer and illustrator who loves creating bold, playful, and story-driven visuals that captivate audiences and enhance brand identity. I believe great design sparks emotion and connection while staying functional and effective.

With years of experience working with indie and small businesses across various industries, I specialize in custom branding, illustration, and digital assets. I’m passionate about helping brands tell their stories through cohesive and intentional visuals that stand out and engage their communities.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Social Media Strategist at Digital Resource

June 1, 2022 - Present

Lead content design and creative strategy for 50+ clients in hospitality, health finance and other industries. Increased client engagement by 18% and follower growth by 20–35% with trend-driven content. Manage full content lifecycle—ideation, design, scheduling, and community management. Recognized for elevating brand consistency and regularly sought after by colleagues for design insight and support.

Graphic Designer & Illustrator at Hola Kara

June 1, 2022 - July 30, 2025

Built a personal design brand serving indie/small businesses with custom branding, illustration, and digital assets. Created brand identities and social kits establishing strong visual foundations for web and social platforms. Maintained 100% client retention, delivering tailored design solutions with quick turnaround. Enhanced brand recognition through cohesive visuals and intentional storytelling across platforms.

Graphic Designer at Burnt Waffle Marketing

October 1, 2022 - July 30, 2025

Designed campaign visuals and branding for lifestyle clients, improving engagement by 12–18%. Launched seasonal social strategies driving an increase in follower growth by 20%. Reduced design turnaround by 30% by streamlining content workflows. Contributed to client retention through elevated design quality and consistency.

Graphic Designer & Social Media Manager at ACV2 Print

December 31, 2019 - July 30, 2025

Illustrator at Eyewear Store

December 31, 2017 - July 30, 2025