Available to hire
Hi! I’m Nikolas Monti-Potsolakis, an International SEO Consultant based in Prague with a passion for driving organic growth since 2006. I’ve had the pleasure of working with global enterprises across eCommerce, iGaming, and luxury brands, helping them improve their search engine rankings and increase their organic revenue. Beyond consulting, I enjoy teaching SEO at Epsilon College and mentoring business owners and new professionals to unlock the power of SEO for their ventures.
I thrive on data-driven strategies and collaborating closely with teams to deliver measurable results. When I’m not working, I love blogging, exploring medieval history, traveling, investing in stocks and crypto, and savoring wine. I’m also proud to serve as an SEO judge at prestigious global award events, helping recognize excellence in the digital marketing space.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
Greek, Modern
Fluent
Italian
Fluent
English
Fluent
French
Intermediate
German
Beginner
Spanish; Castilian
Beginner
Czech
Beginner
Indonesian
Intermediate
Work Experience
International SEO Consultant and Strategist at NMP Consulting
July 1, 2018 - PresentProvide SEO consulting and strategy services to help clients grow their businesses using data-driven techniques and improve Google SERP rankings. Manage technical audits, content strategy, and developer guidance across more than 400 websites including multinational cosmetics companies, luxury hotel brands, Vodafone, and various other global enterprises. Deliver workshops and establish processes to support SEO growth and upskill professionals.
SEO Lecturer at Epsilon College
November 1, 2024 - PresentTeach SEO classes as part of the Diploma in Digital Marketing and Social Media, sharing practical SEO knowledge with students.
CEO | Founder at Black Lantern Marketing
July 1, 2018 - PresentLead SEO strategy planning and implementation for clients. Manage outreach teams for link building via guest posting, PR, and crowd marketing. Collaborate with content and product teams to produce high-quality, unique content.
SEO Consultant at Torque Partnership
August 1, 2023 - PresentProvide senior SEO consultancy for global fashion, hospitality, telecommunications, and eCommerce clients.
Judge at the APAC Search Awards at Don't Panic Events
October 1, 2024 - PresentEvaluate and judge SEO-related entries for the APAC Search Awards.
Judge at the UK Search Awards at Don't Panic Events
August 1, 2024 - PresentEvaluate and judge SEO award submissions for the UK Search Awards.
Judge at the Global Content Awards at Don't Panic Events
July 1, 2024 - PresentServe on the judging panel for SEO Content Strategy evaluation at the Global Content Awards.
Judge at the Global Digital Excellence Awards at Don't Panic Events
May 1, 2024 - PresentJudge exceptional digital websites, campaigns, tools, and teams globally for the Global Digital Excellence Awards.
Judge at the Global Search Awards at Don't Panic Events
April 1, 2024 - PresentPart of the judging panel for the Global Search Awards celebrating PPC, SEO, and content marketing worldwide.
Judge at the European Search Awards at Don't Panic Events
February 1, 2024 - PresentServe on the judging panel for the European Search Awards.
Mentor at Femme Palette
August 1, 2024 - PresentProvide SEO and business mentoring to business owners and career coaching for new SEO professionals, supporting diversity and professional growth.
Co-Founder at TAO Rodina
November 1, 2022 - PresentCo-founded and lead company specializing in international trade, eCommerce, and FMCG with partners across Czechia, Germany, Greece, and Indonesia.
SEO Course Instructor at iED - Institute of Entrepreneurship Development
November 30, 2024 - July 30, 2025Teach courses on SEO, digital analytics, marketing technology, and digital marketing strategy.
Group SEO Consultant at NN Group
August 31, 2023 - July 30, 2025Steer group-level SEO initiatives across NN countries aligning local teams with global strategy. Organize education webinars, manage vendors, develop SEO & Content Marketing strategy, and advocate SEO importance to management.
Group SEO Consultant at Fortuna Entertainment Group
December 31, 2022 - July 30, 2025Developed and optimized SEO strategies for brands across CEE region. Managed content optimization, keyword research, linkbuilding, and coordinated with internal teams and agencies. Led reporting to senior management and contributed to Fortuna being ranked top SEO brand in Eastern Europe.
SEO & Digital Experience Specialist at Vodafone
December 31, 2020 - July 30, 2025Worked as Deputy Chapter Lead optimizing acquisition funnels for Marketing Tribe Product Agile Squads. Conducted technical SEO audits, keyword research, digital analytics, conversion rate optimization, audience management, and trained new colleagues.
SEO Specialist at PeopleCert
July 31, 2018 - July 30, 2025Developed SEO performance, monitored user behavior, managed PPC & remarketing campaigns, created social media strategies, content creation on websites, A/B testing, email campaigns, data analysis, and digital marketing team supervision.
SEO Manager | Music Operations Executive at Live2 ltd Music Events and Activities
July 31, 2016 - July 30, 2025Improved SEO for web properties, managed content and social media channels, supervised campaigns, marketing and strategy planning, market research, event organization, and tour management.
Assistant Executive Producer at Live2 ltd Music Events and Activities
June 30, 2009 - July 30, 2025Helped organize and run performances across Greece. Worked as cashier and marketing assistant creating marketing materials.
International SEO Consultant and Strategist at NMP Consulting
July 1, 2018 - PresentProvide SEO consulting and strategy services to help clients grow their businesses using data-driven techniques and improve Google SERP rankings. Conduct technical audits, forecasting, content strategy, and marketing guidance. Manage workshops, maintain guides and establish processes to support multinational cosmetics, luxury hotel brands, telcos, insurance groups, and more.
SEO Lecturer at Epsilon College
November 1, 2024 - PresentDeliver SEO classes for the Diploma in Digital Marketing and Social Media, educating students on SEO principles and practical applications.
CEO | Founder at Black Lantern Marketing
July 1, 2018 - PresentPlan and implement SEO strategies, manage outreach teams for high authority link acquisition, collaborate with content and product teams to create unique, high-quality content tailored to clients' SEO needs.
SEO Consultant at Torque Partnership
August 1, 2023 - PresentSenior SEO consultant for global fashion, hospitality, telco, and eCommerce clients, providing expert SEO guidance and strategy implementation.
Group SEO Consultant at NN Group
August 31, 2023 - July 30, 2025Steered group-level SEO initiatives, aligning local teams with global strategy. Provided best practice guidance, organized webinars, managed vendors, established SEO & content marketing strategies, and created a centre of excellence to maintain competitive advantage.
Group SEO Consultant at Fortuna Entertainment Group
December 31, 2022 - July 30, 2025Developed and optimized SEO strategy across all countries and brands in CEE region. Managed keyword discovery, content optimization, link building, agency management, and SEO reporting to improve SERP rankings and brand recognition.
SEO & Digital Experience Specialist at Vodafone
December 31, 2020 - July 30, 2025Deputy Chapter Lead for acquisition funnel optimization within Marketing Tribe. Delivered technical SEO audits, content strategy, keyword research, digital analytics, CRO, audience management, tag management, and trained colleagues in SEO methodologies.
SEO Specialist at PeopleCert
July 31, 2018 - July 30, 2025Improved SEO and performance of company websites using analytics and SEO techniques. Managed SEM campaigns, social media marketing, content creation, A/B testing, email campaigns, and digital marketing team supervision.
SEO Manager | Music Operations Executive at Live2 ltd Music Events and Activities
July 31, 2016 - July 30, 2025Improved SEO for websites, managed content and social media campaigns, conducted market research, coordinated promotional events, and supervised budgets and logistics for music events across Greece.
Assistant Executive Producer at Live2 ltd Music Events and Activities
June 30, 2009 - July 30, 2025Organized and managed performances across Greece, handled cashier duties during events, and created marketing materials during office hours.
International SEO Consultant and Strategist at NMP Consulting
July 1, 2018 - PresentProviding SEO consulting and strategy services using data-driven techniques to improve Google SERP rankings and business growth. Coaching professionals and management on SEO value. Managing over 400 websites in cosmetics, luxury hotels, telecommunications, insurance, and iGaming sectors. Conducting technical audits, content strategy, developer guidance, and running workshops to establish SEO processes.
SEO Lecturer at Epsilon College
November 1, 2024 - PresentTeaching SEO classes for the Diploma in Digital Marketing and Social Media.
CEO | Founder at Black Lantern Marketing
July 1, 2018 - PresentPlanning and implementing SEO strategy and tactics for clients. Managing outreach team for link building through guest posting, PR, forums, and crowd marketing. Collaborating with clients' content and product teams for high-quality unique content.
SEO Consultant at Torque Partnership
August 1, 2023 - PresentWorking as a Senior SEO consultant for global fashion, hospitality, telecommunications, and eCommerce clients.
Judge at the APAC Search Awards at Don't Panic Events
October 1, 2024 - PresentServing as a judge for SEO awards recognizing excellence in the APAC region.
Judge at the UK Search Awards at Don't Panic Events
August 1, 2024 - PresentServing as a judge for SEO awards recognizing excellence in the UK.
Judge at the Global Content Awards at Don't Panic Events
July 1, 2024 - PresentJudging SEO content strategy for the Global Content Awards.
Judge at the Global Digital Excellence Awards at Don't Panic Events
May 1, 2024 - PresentParticipating in the judging panel recognizing exceptional digital websites, campaigns, tools, and teams globally.
Judge at the Global Search Awards at Don't Panic Events
April 1, 2024 - PresentPart of the judging panel for the Global Search Awards, celebrating best practices in PPC, SEO, and content marketing worldwide.
Judge at the European Search Awards at Don't Panic Events
February 1, 2024 - PresentParticipating as a judge for the European Search Awards.
Mentor at Femme Palette
August 1, 2024 - PresentProviding SEO and business mentorship to business owners and career growth coaching for new and fresh SEO professionals.
Co-Founder at TAO Rodina
November 1, 2022 - PresentSpecialising in international trade, eCommerce, and FMCG with partners across Czechia, Germany, Greece, and Indonesia.
SEO Course Instructor at iED - Institute of Entrepreneurship Development
November 30, 2024 - July 30, 2025Instructor for SEO, Digital Analytics, Marketing Technology, and Digital Marketing Strategy courses.
Group SEO Consultant at NN Group
August 31, 2023 - July 30, 2025Leading group-level SEO initiatives, aligning local teams with global strategies, educating teams, managing vendors, defining KPIs, developing SEO & content marketing strategies, and providing analytical insights to maintain competitive advantage.
Group SEO Consultant at Fortuna Entertainment Group
December 31, 2022 - July 30, 2025Developed and optimized SEO strategy across CEE countries and brands. Implemented SEO tactics, built action plans for website improvements, executed keyword and linkbuilding strategies, managed agencies, collaborated with product and tech teams, reported to management, and improved SEO brand ranking in Eastern Europe.
SEO & Digital Experience Specialist at Vodafone
December 31, 2020 - July 30, 2025Deputy Chapter Lead optimizing acquisition funnels for all marketing tribes’ agile product squads. Conducted SEO audits, content strategy, keyword research, digital analytics, conversion rate optimization, audience management, tag manager maintenance, training, and campaign performance improvements achieving significant traffic and conversion growth.
SEO Specialist at PeopleCert
July 31, 2018 - July 30, 2025Developed SEO strategy and improved performance via web analytics and SEO practices. Managed SEM campaigns, social media, audience targeting, content creation, A/B testing, email marketing, data gathering, reporting, and led the digital marketing team.
SEO Manager | Music Operations Executive at Live2 ltd Music Events and Activities
July 31, 2016 - July 30, 2025Improved SEO for web properties, managed content and social media campaigns, executed marketing plans, coordinated communication and events, conducted market research, and handled tour management and technical logistics for music events.
Assistant Executive Producer at Live2 ltd Music Events and Activities
June 30, 2009 - July 30, 2025Organized performances, managed event cashier duties, and supported marketing with material creation.
Education
Master of Science at University of East London
January 1, 2018 - December 31, 2019Master of Business Administration at University of East London
January 1, 2016 - December 31, 2017Bachelor of Arts at University of East London
January 1, 2013 - December 31, 2016Master of Science at University of East London
January 1, 2018 - December 31, 2019Master of Business Administration at University of East London
January 1, 2016 - December 31, 2017Bachelor of Arts at University of East London
January 1, 2013 - December 31, 2016Master of Science at University of East London
January 1, 2018 - December 31, 2019Master of Business Administration at University of East London
January 1, 2016 - December 31, 2017Bachelor of Arts at University of East London
January 1, 2013 - December 31, 2016Course at Copenhagen Business School
January 1, 2019 - December 31, 2020Qualifications
Managing Brand Reputation
January 1, 2019 - December 31, 2019Performance Coaching in a real scenario
January 1, 2019 - December 31, 2019Project Management Simplified
January 1, 2019 - December 31, 2019Marketing Tools: Social Media
January 1, 2019 - December 31, 2019Certified Digital Marketing Professional
January 1, 2018 - December 31, 2018Managing Brand Reputation
January 1, 0001 - January 1, 0001Performance Coaching in a real scenario
January 1, 0001 - January 1, 0001Project Management Simplified
January 1, 0001 - January 1, 0001Marketing Tools: Social Media
January 1, 0001 - January 1, 0001Professional Diploma in Digital Marketing
January 1, 2018 - December 31, 2018Certificate of Digital Marketing
January 1, 2018 - December 31, 2018Managing Brand Reputation
January 1, 2019 - December 31, 2019Performance Coaching in a real scenario
January 1, 2019 - December 31, 2019Project Management Simplified
January 1, 2019 - December 31, 2019Marketing Tools: Social Media
January 1, 2019 - December 31, 2019Certified Digital Marketing Professional
January 1, 2018 - December 31, 2018Industry Experience
Professional Services, Gaming, Consumer Goods, Travel & Hospitality, Financial Services, Telecommunications, Education, Retail, Media & Entertainment
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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