Hi, I’m an experienced Digital Marketing Expert with over 6 years of success in driving organic and paid traffic, generating leads, and boosting brand awareness across diverse digital channels. I thrive on crafting data-driven marketing strategies tailored to deliver measurable results. My expertise spans SEO, SMO, SMM, PPC, content optimization, and social media engagement. I’m passionate about enhancing website optimization, executing effective PPC campaigns, and improving conversion rates. With strong skills in analytics and reporting tools, I use insights to continuously refine strategies and elevate brand visibility. Collaboration with development teams to improve user experience and SEO scores is a key part of my approach.

Preeti Goyal

Hi, I’m an experienced Digital Marketing Expert with over 6 years of success in driving organic and paid traffic, generating leads, and boosting brand awareness across diverse digital channels. I thrive on crafting data-driven marketing strategies tailored to deliver measurable results. My expertise spans SEO, SMO, SMM, PPC, content optimization, and social media engagement. I’m passionate about enhancing website optimization, executing effective PPC campaigns, and improving conversion rates. With strong skills in analytics and reporting tools, I use insights to continuously refine strategies and elevate brand visibility. Collaboration with development teams to improve user experience and SEO scores is a key part of my approach.

Available to hire

Hi, I’m an experienced Digital Marketing Expert with over 6 years of success in driving organic and paid traffic, generating leads, and boosting brand awareness across diverse digital channels. I thrive on crafting data-driven marketing strategies tailored to deliver measurable results. My expertise spans SEO, SMO, SMM, PPC, content optimization, and social media engagement.

I’m passionate about enhancing website optimization, executing effective PPC campaigns, and improving conversion rates. With strong skills in analytics and reporting tools, I use insights to continuously refine strategies and elevate brand visibility. Collaboration with development teams to improve user experience and SEO scores is a key part of my approach.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Hindi
Advanced
Bengali
Intermediate

Work Experience

Sr. SEO Specialist & Social Media Associate at Invention Digital Marketing Company
November 30, 2024 - July 30, 2025
Developed and executed data-driven marketing strategies including SEO, social media engagement, and PPC campaigns resulting in increased organic traffic by 40%, improved keyword rankings by 25%, and enhanced social media engagement by 35%. Managed PPC campaigns that improved CTR by 40% and reduced CPA by 30%, contributing to a 50% rise in qualified leads and overall ROI. Collaborated with development teams to enhance user experience and SEO scores.
Digital Marketing Expert | Brand Liaison
February 28, 2023 - July 30, 2025
Led end-to-end SEO strategies covering technical SEO, content optimization, link building, and SERP feature targeting. Improved organic search visibility by 40%, enhanced page load times by 10%, and developed dashboards for traffic and conversion analysis using Google Analytics 4 and SEMrush.
SEO Executive at Viden
September 30, 2017 - July 30, 2025
Learnt and applied SEO best practices including keyword research, on-page optimization, and content development that improved site ranking from 12 to 5. Managed website content, performed SEO audits, and optimized landing pages for email marketing to boost conversion rates.
Asst. Manager Marketing-SEO at Uniworld Media
April 30, 2020 - July 30, 2025
Executed on-page and off-page SEO strategies, managed content optimization, conducted competitor research, and utilized Google Analytics for campaign tracking and analysis.
SEO Trainee (freelancer) at Heebs Pvt Ltd
July 31, 2016 - July 30, 2025
Developed SEO-friendly webpages incorporating titles, meta descriptions, and clean content. Conducted keyword research and improved search engine rankings via Google AdWords and webmaster tools.
Content Writer at CYBER HELP INDIA
September 23, 2023 - July 30, 2025
Produced SEO-optimized, engaging content for web and social media, enhancing brand visibility and audience engagement.
Sub-Editor at NEWSPEDIA Portal
March 31, 2021 - July 30, 2025
Managed editorial responsibilities including content review and publication.
Sub-Editor at UTTARBANGA SAMBAD
October 31, 2020 - July 30, 2025
Handled editorial duties in the Siliguri Desk, delivering news content from Jan 2019 to Oct 2020.
Graphic Designer at All Gigs Pvt Ltd
December 1, 2022 - Present
Created designs for vector artwork, packaging, mockups, and embroidery files within a PPAI industry firm.
Chief Graphic Designer at Chalo Social
December 31, 2022 - July 30, 2025
Led graphics team, managing design projects and supervision.
Account Manager at BranDigitalize
June 30, 2022 - July 30, 2025
Managed a 10-person team in a social media marketing agency, handled graphic design and campaign management.
Graphic Designer at BranDigitalize
May 31, 2022 - July 30, 2025
Produced marketing graphics and social media content.
Graphic Design Intern at Try Kiyaa
December 31, 2021 - July 30, 2025
Assisted design team by working on website banners and social media graphics.
Graphic Designer Intern at BuskoTee
November 30, 2021 - July 30, 2025
Created T-shirt prints and vector arts, supporting the design team.
Web Development Apprenticeship at Softpro India
August 1, 2024 - Present
Developed multiple web projects including dynamic news portal, e-learning portal, and ecommerce application using HTML, CSS, JavaScript, PHP, MySQL, Laravel and Bootstrap.
Sr. SEO Specialist & Social Media Associate at Invention Digital Marketing Company
November 30, 2024 - July 30, 2025
Improved search engine rankings and organic traffic by optimizing website content, metadata, and conducting comprehensive website audits. Led SEO strategy refinement and achieved significant keyword ranking growth. Developed and executed social media campaigns to increase brand visibility and engagement. Managed PPC campaigns, optimizing budgets and bids to improve CTR and reduce CPA. Collaborated with the development team to enhance website experience and SEO scores.
Digital Marketing Expert | Brand Liaison at Smart Build LLC
February 28, 2023 - July 30, 2025
Drove organic and paid traffic, generating leads and boosting brand awareness across digital channels. Utilized SEO, SMO, SMM, and PPC marketing techniques. Conducted keyword research, content optimization, and social media engagement. Managed Google Ads campaigns and email marketing for better conversion rates.
SEO Executive at Viden
September 30, 2017 - July 30, 2025
Used Google AdWords and Webmaster tools for keyword research and SEO-friendly webpage development. Managed and optimized website content improving search engine rankings. Conducted SEO audits covering technical, on-page, and off-page elements.
Asst. Manager Marketing-SEO at Uniworld Media
April 30, 2020 - July 30, 2025
Planned and executed on-page optimization strategies, managed landing pages for email campaigns, and utilized Google Analytics for tracking and reporting. Managed WordPress websites and conducted competitor research to improve performance.
SEO Trainee (freelancer) at Heebs Pvt Ltd
July 31, 2016 - July 30, 2025
Learnt to use Google Adwords and Webmaster tools. Developed SEO-friendly web pages and conducted keyword research. Enhanced search engine rankings through optimization strategies.

Education

B.Tech at UPTU
January 1, 2010 - December 31, 2014
Diploma (Computer Science and Engineering) at Board of Technical Education
July 1, 2021 - September 30, 2024
Intermediate (Senior Secondary) at UP BOARD
January 1, 2019 - December 31, 2019
High School at UP BOARD
January 1, 2019 - December 31, 2019
B.Tech at UPTU
January 1, 2010 - December 31, 2014
Secondary Examination at Dr. A.P.J Abdul Kalam Technical
January 1, 2015 - December 31, 2016

Qualifications

B.A. (Honors) in English Literature
January 11, 2030 - July 30, 2025
M.A. in English Literature
January 11, 2030 - July 30, 2025
GATE Qualified
January 1, 2015 - December 31, 2016
SEO Excellence Award
January 1, 2023 - December 31, 2023
6 Months Apprenticeship Program
August 1, 2024 - February 28, 2025
Summer Training (Python)
January 1, 2022 - December 31, 2022
Web War Certificate
January 1, 2024 - December 31, 2024
Graphic Designing Training
March 1, 2021 - November 30, 2021
Textile Designing Training
September 1, 2019 - February 28, 2021
Surface Ornamentation Techniques
August 1, 2018 - July 31, 2019
GATE Qualified
January 1, 2015 - December 31, 2016
SEO Excellence Award
January 1, 2023 - December 31, 2023
Summer Training (Python)
January 1, 2022 - December 31, 2022
Web War Certificate
January 1, 2024 - December 31, 2024

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Education, Professional Services, Retail