I am a marketing specialist with over ten years’ experience delivering multi-channel campaigns, content, and communications across B2B and technical industries. I’ve worked with international brands such as DeLaval and Alltech, supporting sales teams, dealers, and customers through data-driven marketing, SEO-optimised content, and strong relevant and relatable storytelling. My background spans digital marketing, PR-style communications, event promotion, and stakeholder coordination, with a track record of achieving measurable improvements in engagement and brand visibility. What sets me apart is my ability to translate complex, technical information into clear, compelling messaging that resonates with diverse audiences - combined with a hands-on, collaborative approach and native fluency in both English and German. I bring strong project ownership, adaptability, and a practical understanding of what drives customer interest and brand trust.

Kornelia Salber

I am a marketing specialist with over ten years’ experience delivering multi-channel campaigns, content, and communications across B2B and technical industries. I’ve worked with international brands such as DeLaval and Alltech, supporting sales teams, dealers, and customers through data-driven marketing, SEO-optimised content, and strong relevant and relatable storytelling. My background spans digital marketing, PR-style communications, event promotion, and stakeholder coordination, with a track record of achieving measurable improvements in engagement and brand visibility. What sets me apart is my ability to translate complex, technical information into clear, compelling messaging that resonates with diverse audiences - combined with a hands-on, collaborative approach and native fluency in both English and German. I bring strong project ownership, adaptability, and a practical understanding of what drives customer interest and brand trust.

Available to hire

I am a marketing specialist with over ten years’ experience delivering multi-channel campaigns, content, and communications across B2B and technical industries. I’ve worked with international brands such as DeLaval and Alltech, supporting sales teams, dealers, and customers through data-driven marketing, SEO-optimised content, and strong relevant and relatable storytelling. My background spans digital marketing, PR-style communications, event promotion, and stakeholder coordination, with a track record of achieving measurable improvements in engagement and brand visibility.

What sets me apart is my ability to translate complex, technical information into clear, compelling messaging that resonates with diverse audiences - combined with a hands-on, collaborative approach and native fluency in both English and German. I bring strong project ownership, adaptability, and a practical understanding of what drives customer interest and brand trust.

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Language

English
Fluent
German
Fluent

Work Experience

Freelance Marketing Consultant at Freelance Marketing Services
February 3, 2025 - Present
Providing tailored marketing services for SMEs, combining digital and traditional approaches to enhance brand visibility and engagement across multiple sectors, with specialist expertise in agriculture and rural industries. • Develop and execute marketing campaigns integrating social media, print, and event promotion. • Create SEO-optimised content and visuals in English and German for websites, newsletters, and digital channels (e.g. cleanmax.ie). • Support clients in building consistent branding, audience targeting, and customer retention strategies
Marketing Coordinator UK and Ireland (Maternity Cover) at DeLaval Ltd
January 31, 2025 - September 4, 2025
Led digital marketing initiatives including campaign planning, budgeting, and performance analysis across digital and traditional campaigns. Achieved a 387% increase in organic Facebook impressions and doubled Instagram impressions. Created and implemented engaging SEO-optimized content across social media, email marketing, and web platforms, resulting in a 194% increase in organic Facebook engagement rates compared to prior year. Coordinated key agricultural events including UK Dairy Day and National Ploughing Championships, supporting successful on-farm events.
Brand Manager at Alltech Farming Solutions Ltd
January 31, 2023 - September 4, 2025
Focused on brand recognition in agricultural machinery and services. Collaborated with sales teams to organize on-site and virtual machinery sales events, increasing customer engagement and sales. Conducted market research and developed B2B marketing materials for new industrial applications. Developed and executed targeted marketing campaigns for used machinery, service, and spare parts, enhancing brand awareness. Organized and promoted a series of dairy seminars in Germany to increase brand visibility. Took ownership of content creation for the German customer newsletter and updated branding and content for distribution websites, improving visual appeal and user experience.
Brand Manager at KEENAN Alltech Farming Solutions Ltd
July 1, 2017 - April 1, 2023
Led brand strategy and cross-functional collaboration within Alltech Farming Solutions for KEENAN; managed international dealer networks, events, and promotional materials; translated market insights into actionable B2B campaigns; mentored graduates and supported dealer events.
Marketing Coordinator at KEENAN Distribution Markets Alltech Farming Solutions Ltd
April 1, 2016 - June 1, 2017
Coordinated marketing materials across international distribution markets; maintained consistent brand messaging; liaised with distributors and dealers; organized dealer and customer events; created German-language assets; supported website updates (WordPress, Wix).
Marketing Executive at Richard Keenan & Co Ltd
September 1, 2012 - March 1, 2016
Led international marketing efforts, developing and executing campaigns across social media, print and events; produced SEO-optimized content; conducted market research and insights; managed distributor relations and supported annual marketing budgets.

Education

MSc International Growth Strategies at UCD Smurfit Graduate Business School, Dublin
December 3, 2025 - December 3, 2025

Qualifications

Master Tradesman-Agriculture Certification
January 11, 2030 - July 30, 2025
AI in Marketing
January 11, 2030 - July 30, 2025
Amazon SEO & Listing Optimization
January 11, 2030 - July 30, 2025
Hostinger AI Web Development - Udemy
January 11, 2030 - July 30, 2025
Graphic Design
January 11, 2030 - July 30, 2025
Online Marketing - IT Carlow
January 11, 2030 - July 30, 2025
HubSpot Academy Certification
January 11, 2030 - September 4, 2025

Industry Experience

Agriculture & Mining, Wholesale & Distribution, Professional Services, Manufacturing, Consumer Goods