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Hi, I'm Nivethaa, a results-driven Product Marketing professional with around 4 years of experience. I specialize in crafting go-to-market strategies, developing compelling product messaging, and driving customer engagement through data-backed campaigns. I enjoy collaborating across teams to launch products that meet market needs and accelerate growth. I'm skilled at leveraging analytics tools and market insights to inform positioning and optimize campaigns. I'm passionate about data-driven storytelling and content development to enhance product visibility and accelerate growth. When I'm not working, I love exploring new trends in marketing analytics and experimenting with the latest digital marketing tools.…Hi, I'm Nivethaa, a results-driven Product Marketing professional with around 4 years of experience. I specialize in crafting go-to-market strategies, developing compelling product messaging, and driving customer engagement through data-backed campaigns. I enjoy collaborating across teams to launch products that meet market needs and accelerate growth. I'm skilled at leveraging analytics tools and market insights to inform positioning and optimize campaigns. I'm passionate about data-driven storytelling and content development to enhance product visibility and accelerate growth. When I'm not working, I love exploring new trends in marketing analytics and experimenting with the latest digital marketing tools.

Nivethaa

Product Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Nivethaa, a results-driven Product Marketing professional with around 4 years of experience. I specialize in crafting go-to-market strategies, developing compelling product messaging, and driving customer engagement through data-backed campaigns. I enjoy collaborating across teams to launch products that meet market needs and accelerate growth. I'm skilled at leveraging analytics tools and market insights to inform positioning and optimize campaigns. I'm passionate about data-driven storytelling and content development to enhance product visibility and accelerate growth. When I'm not working, I love exploring new trends in marketing analytics and experimenting with the latest digital marketing tools.…Hi, I'm Nivethaa, a results-driven Product Marketing professional with around 4 years of experience. I specialize in crafting go-to-market strategies, developing compelling product messaging, and driving customer engagement through data-backed campaigns. I enjoy collaborating across teams to launch products that meet market needs and accelerate growth. I'm skilled at leveraging analytics tools and market insights to inform positioning and optimize campaigns. I'm passionate about data-driven storytelling and content development to enhance product visibility and accelerate growth. When I'm not working, I love exploring new trends in marketing analytics and experimenting with the latest digital marketing tools.

Available to hire

Hi, I’m Nivethaa, a results-driven Product Marketing professional with around 4 years of experience. I specialize in crafting go-to-market strategies, developing compelling product messaging, and driving customer engagement through data-backed campaigns. I enjoy collaborating across teams to launch products that meet market needs and accelerate growth.

I’m skilled at leveraging analytics tools and market insights to inform positioning and optimize campaigns. I’m passionate about data-driven storytelling and content development to enhance product visibility and accelerate growth. When I’m not working, I love exploring new trends in marketing analytics and experimenting with the latest digital marketing tools.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Marketing at Wayfair

August 1, 2024 - Present

Conducted market research and competitive analysis to identify customer needs, industry trends, and whitespace opportunities, contributing actionable insights to positioning and messaging. Designed and maintained 10+ sales enablement assets, including datasheets, battle cards, and FAQs, improving sales team readiness and contributing to a 15% win-rate increase in key segments. Coordinated the planning and execution of go-to-market (GTM) strategies for multiple product feature launches by collaborating with product, sales, and marketing teams, ensuring consistent messaging, cross-functional alignment, and timely delivery of all supporting materials and enablement assets.

Product Marketing Specialist at Stryde Management

September 30, 2023 - July 30, 2025

Executed diverse marketing initiatives, enhancing brand visibility and boosting sales. Led in implementing and reviewing digital marketing campaigns, turning insights into actionable recommendations, enhancing performance by 30%. Monitored benchmark KPIs, including CPM, CTR, conversion rate, cost per conversion analysis and ROI.

Research Assistant at Stevens Institute of Technology

August 31, 2022 - July 30, 2025

Collaborated on a research article, 'How NFTs Empower Business Model Innovation,' published in Business Horizons. Conducted extensive research on NFT sales and market trends, applying the business canvas model for analysis. Employed Tableau to create storyboard and dashboard for Exploratory Data Analysis.

Business and Marketing Development Analyst at Audio Technologies and Codecs Labs- NJIT

August 31, 2022 - July 30, 2025

Launched 'Internet Web package' and recommended a three-tiered pricing model through MS Power BI, increasing product awareness by 15%. Collaborated with CEO to create engaging UIs and performed competitive analysis, leading to 40% increase in website traffic. Implemented customized solutions, analysing client feedback, identifying top priorities, achieving 95% customer satisfaction rate.

Brand and Content Strategist at Endurance technology

July 31, 2021 - July 30, 2025

Delivered digital marketing strategies for 11 brands, improving visibility and engagement through integrated SEO, social media, and automation. Increased campaign efficiency and client retention by 15% by using data-driven insights to refine targeting, messaging, and media spend. Conducted competitive analysis and in-depth market research to inform brand positioning driving a 10% gain in client market share. Partnered with creative and analytics teams to ensure campaigns met KPIs and aligned with client business goals.

Automation Engineer at Reliance Industries Limited

April 30, 2018 - July 30, 2025

Developed a Raspberry Pi prototype, enhancing real-time monitoring of temperature and pH readings from algae pods. Integrated IoT devices for process control, achieving a 30% improvement in accuracy. Automated scripts on MS Excel for fetching raw data, saving 25% time required earlier.