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Hi, I'm Albina Gayfullina, an experienced marketing professional with a strong background in project management, digital marketing, and channel marketing communications. I enjoy collaborating with cross-functional teams to deliver impactful marketing programs and improve conversion rates. I have a passion for optimizing workflows and leveraging data-driven insights to make marketing campaigns more effective. Fluent in Russian and with a basic understanding of French, I bring a global perspective to my work and enjoy nurturing relationships with partners and stakeholders alike.…Hi, I'm Albina Gayfullina, an experienced marketing professional with a strong background in project management, digital marketing, and channel marketing communications. I enjoy collaborating with cross-functional teams to deliver impactful marketing programs and improve conversion rates. I have a passion for optimizing workflows and leveraging data-driven insights to make marketing campaigns more effective. Fluent in Russian and with a basic understanding of French, I bring a global perspective to my work and enjoy nurturing relationships with partners and stakeholders alike.

Albina Gayfullina

Project Manager, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Albina Gayfullina, an experienced marketing professional with a strong background in project management, digital marketing, and channel marketing communications. I enjoy collaborating with cross-functional teams to deliver impactful marketing programs and improve conversion rates. I have a passion for optimizing workflows and leveraging data-driven insights to make marketing campaigns more effective. Fluent in Russian and with a basic understanding of French, I bring a global perspective to my work and enjoy nurturing relationships with partners and stakeholders alike.…Hi, I'm Albina Gayfullina, an experienced marketing professional with a strong background in project management, digital marketing, and channel marketing communications. I enjoy collaborating with cross-functional teams to deliver impactful marketing programs and improve conversion rates. I have a passion for optimizing workflows and leveraging data-driven insights to make marketing campaigns more effective. Fluent in Russian and with a basic understanding of French, I bring a global perspective to my work and enjoy nurturing relationships with partners and stakeholders alike.

Available to hire

Hi, I’m Albina Gayfullina, an experienced marketing professional with a strong background in project management, digital marketing, and channel marketing communications. I enjoy collaborating with cross-functional teams to deliver impactful marketing programs and improve conversion rates.

I have a passion for optimizing workflows and leveraging data-driven insights to make marketing campaigns more effective. Fluent in Russian and with a basic understanding of French, I bring a global perspective to my work and enjoy nurturing relationships with partners and stakeholders alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

French

Beginner

English

Advanced

Work Experience

Marketing Project Manager at Artech at Intel

June 30, 2025 - July 30, 2025

Program managed non-enterprise marketing communication programs, onboarded new programs, created intake forms and evaluations, performed quarterly check-ins and weekly reviews. Oversaw Digital Resource Center documentation for No-Mas governance. Created and executed project plans including defining project scope, objectives, and deliverables. Managed a team of 8, facilitated communication and collaboration between product marketing, marketing ops, and IT, shortening project delivery time by 12%. Coordinated daily stand-up and project meetings resulting in a 20% increase in meeting productivity. Optimized marketing project workflows, reducing timelines by 15% via Agile methodologies. Provided guidance and support to team members, assigned tasks, monitored progress, and reported status updates to stakeholders and senior management. Tracked timelines, identified risks, dependencies, and roadblocks, assisted prioritization, evaluated projects for improvement, managed privacy escalations an

Global Channel Marketing and Communications Manager at Genesys

October 31, 2022 - July 30, 2025

Collaborated with sales, channel management and product marketing to develop, execute and manage partner enablement and demand generation marketing programs such as emails, webinars, digital events, and podcasts. Created through-the-channel content for partner portals to enable resellers to generate leads. Contributed to global strategic planning leveraging market trends and competitive analysis. Partnered with in-market agencies on brand strategy, media planning, PR, social media to maximize ROI. Worked cross-functionally on content development, campaign execution, material creation, website updates, case studies, whitepapers, infographics, demos, videos, marketing analytics, and event presence. Collected and analyzed program results, provided reports to executives, made recommendations for improvements. Developed account-specific programs with regional marketers, optimized campaigns resulting in a 23% increase in conversion rates.

Digital Marketing Manager at Steak’n Shake, Indianapolis, IN

March 31, 2020 - July 30, 2025

Managed brand partnerships and external agency relationships. Developed pricing strategies to maximize ROI and reviewed marketing budgets. Conducted market research to discover audience preferences and trends. Monitored competitors’ marketing strategies. Coordinated social media content creation, scheduling, publishing, and engagement, increasing new traffic by 20%. Led marketing calendar projects including product, pricing and promotion initiatives. Coordinated marketing projects such as in-store materials and print collateral. Assisted with app download strategy and loyalty programs. Maintained corporate website content and appearance, implemented SEO techniques increasing organic website traffic by 25%. Monitored website analytics and advised on improvements. Reduced campaign costs by optimizing resources and channels. Managed social media, search, and display advertising campaigns, directed video and audio production efforts.

Email Marketing Strategist (Contractor) at Simon Property Group

October 31, 2019 - July 30, 2025

Managed end-to-end email marketing elements including creative, setup, segmentation, deployment, testing, data management, deliverability and analytic reporting. Led a team of eight on a project for 132 centers, increasing conversions by 10%. Provided campaign analysis and insight for future efficiency. Created workflows for B2C campaigns and maintained email calendar. Responsible for A/B testing optimizing open, click, and conversion rates. Managed SMS programs including content creation and strategy using Salesforce Marketing Cloud. Served as email subject matter expert and ensured brand alignment across customer journey marketing. Collaborated with stakeholders to align objectives.

Client Services Manager (Contractor) at Digital Pi

February 28, 2019 - July 30, 2025

Managed client relationships through use of Marketo marketing automation platform. Developed engaging email marketing communications, including setup, copywriting, proofing, testing, data accuracy, launch, and analysis. Executed project management for marketing automation efforts. Managed technical aspects of Marketo and CRM integration. Optimized email marketing performance through A/B testing and personalized content. Designed and developed campaign forms, templates, and landing pages. Managed lead generation campaigns and lead nurturing programs. Provided strategic consulting and managed database best practices including segmentation and data hygiene. Generated campaign performance reports and suggested improvements.

Marketing Automation Consultant (Contractor) at Appirio

December 31, 2017 - July 30, 2025

Oversaw development and implementation of email communications including marketing, client, event, and product emails. Managed prospect and customer databases with list hygiene and segmentation. Analyzed email campaign results against benchmarks and provided optimization recommendations. Developed new communication streams aligned with data insights. Coordinated email marketing calendar. Managed blog content and promoted posts via social media. Collaborated cross-functionally to align PPC campaign goals, managing monthly PPC budget across Google Ads, Bing Ads, and Facebook leading to a 20% increase in qualified lead generation.

Recruitment Advertising Representative at Gannett DESC

May 31, 2017 - July 30, 2025

Grew client base and revenue through prospecting, qualifying, relationship building, and closing sales. Achieved 100% monthly revenue goals with high sales activity. Maintained healthy sales pipeline and conducted tailored web presentations. Managed job postings and display ads. Served as recruitment industry expert analyzing market and customer needs. Negotiated prices and exceeded customer expectations.

Digital Marketing Specialist - Paid Search at Imavex

May 31, 2016 - July 30, 2025

Planned, executed, monitored, and optimized PPC paid search campaigns for small and mid-size businesses with a focus on positive ROI. Designed search engine marketing components including keywords, ad copy, and landing page content. Managed campaign budgets and bid optimization using Google, Bing, and Yahoo platforms. Stayed current with SEM best practices and documented campaign performance. Conducted website, competitor audits, keyword research, and audience behavior analysis.

Digital Marketing Consultant at Roche Diagnostics

August 31, 2014 - July 30, 2025

Developed and managed online marketing strategies and budget allocation across channels including paid search, email, social media, and advertising. Executed digital campaigns to improve customer acquisition and retention. Managed postings and promotions on web and social platforms. Coordinated content development compliance. Collaborated to optimize campaign materials. Measured campaign effectiveness and presented recommendations. Created SEO landing pages and optimized digital tactics to generate leads.