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Hi, I'm Jennifer Jackson-Outlaw, a creative marketing and communications specialist with a passion for unique digital storytelling and omnichannel marketing initiatives. With extensive experience in multimedia campaigns and content creation, I have a proven track record of captivating audiences in competitive markets. I enjoy leveraging data analytics and market trends to craft content that truly connects with diverse communities. Over the years, I've worked on everything from social media management and branding to grant writing and digital transformation. I love collaborating with stakeholders, helping businesses and non-profits grow their presence, and teaching digital literacy to empower others. Let's create something impactful together!…Hi, I'm Jennifer Jackson-Outlaw, a creative marketing and communications specialist with a passion for unique digital storytelling and omnichannel marketing initiatives. With extensive experience in multimedia campaigns and content creation, I have a proven track record of captivating audiences in competitive markets. I enjoy leveraging data analytics and market trends to craft content that truly connects with diverse communities. Over the years, I've worked on everything from social media management and branding to grant writing and digital transformation. I love collaborating with stakeholders, helping businesses and non-profits grow their presence, and teaching digital literacy to empower others. Let's create something impactful together!

Jennifer Jackson-Outlaw

Content Producer, Copywriter, Social Media Manager, +2

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Hi, I'm Jennifer Jackson-Outlaw, a creative marketing and communications specialist with a passion for unique digital storytelling and omnichannel marketing initiatives. With extensive experience in multimedia campaigns and content creation, I have a proven track record of captivating audiences in competitive markets. I enjoy leveraging data analytics and market trends to craft content that truly connects with diverse communities. Over the years, I've worked on everything from social media management and branding to grant writing and digital transformation. I love collaborating with stakeholders, helping businesses and non-profits grow their presence, and teaching digital literacy to empower others. Let's create something impactful together!…Hi, I'm Jennifer Jackson-Outlaw, a creative marketing and communications specialist with a passion for unique digital storytelling and omnichannel marketing initiatives. With extensive experience in multimedia campaigns and content creation, I have a proven track record of captivating audiences in competitive markets. I enjoy leveraging data analytics and market trends to craft content that truly connects with diverse communities. Over the years, I've worked on everything from social media management and branding to grant writing and digital transformation. I love collaborating with stakeholders, helping businesses and non-profits grow their presence, and teaching digital literacy to empower others. Let's create something impactful together!

Available to hire

Hi, I’m Jennifer Jackson-Outlaw, a creative marketing and communications specialist with a passion for unique digital storytelling and omnichannel marketing initiatives. With extensive experience in multimedia campaigns and content creation, I have a proven track record of captivating audiences in competitive markets. I enjoy leveraging data analytics and market trends to craft content that truly connects with diverse communities.

Over the years, I’ve worked on everything from social media management and branding to grant writing and digital transformation. I love collaborating with stakeholders, helping businesses and non-profits grow their presence, and teaching digital literacy to empower others. Let’s create something impactful together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Communications Coordinator at Center of Workforce Innovations

July 1, 2024 - Present

In role for Department of Workforce Development, wrote and edited engaging multiplatform content. Aided rebranding for Grad219, writing web copy, press releases, and marketing pieces for brand. Supervised social media for properties, assisting in community moderation. Worked with media relationships to secure placement of project stories. Collaborated with City of Gary to promote Work B.I.G. initiative to eliminate blight. Helped redesign WorkOne Northwest Indiana website, rewriting content and managing CMS updates. Taught in-person basic computer and digital literacy courses at the Adult Literacy & Training Center.

Communications Media Specialist II at Innova Solutions

January 31, 2024 - July 30, 2025

Temporary contract role for Kinetic by Windstream, wrote and edited engaging organic social media content. Measured user engagement and drafted analytic reports for c-suite. Supervised social media reactive team partners and assisted in community moderation. Mined user-generated content to grow audience relationships and expanded Employee Advocacy program. Oversaw the successful social media launch of their 8-gig internet product. Worked with legal to draft community standards doctrine for regional and national platforms.

Writer, Content Producer & Social Media Manager at Freelance Outlaw

January 1, 2013 - Present

Oversaw digital content creation for brands to optimize audience engagement and increase conversion rates. Improved SEM and SEO as ghost copywriter for private brands, boosting website traffic. Wrote compelling copy as contributing writer for magazines, integrating trending topics. Produced Gourmet Goober Podcast including episode concept development, audio editing, and sponsorship growth. Consulted on editorial direction of podcast and created on-air ads. Led marketing strategy for large-scale food tours to increase community engagement and event positioning.

Foundation Content Writer at Lungevity Foundation

March 31, 2022 - July 30, 2025

Developed content strategy and editorial calendar, generating and editing press releases, e-blasts, and print materials. Spearheaded Health Literacy Library development to increase resource accessibility. Created content targeting marginalized communities partnering with Health Equity Department. Simplified complex topics to increase engagement metrics. Produced print newsletters maintaining brand-consistent messaging. Consulted on outreach strategy developing omnichannel engagement with digital, print, and partnership media.

Assistant Development Director at CAWC

August 31, 2020 - July 30, 2025

Created social media marketing content to improve platform presence. Led e-newsletter redesign integrating link-building and new branding. Managed foundation relations handling proposal writing, donor stewardship, PR materials, and acknowledgements. Coordinated community events showcasing foundation impact. Advised on project planning and timelines. Increased funding by over $200,000 through grant writing and streamlining application processes.

Director of Development & Communications at Br. David Darst Center

September 30, 2018 - July 30, 2025

Drafted and published advertising assets including newsletters, press releases, blog posts, and visuals. Managed WordPress site to improve inbound marketing and monitor analytics. Diversified fundraising with text-to-give program. Increased Giving Tuesday donations by over 50% with social media ambassador campaign. Grew grant funding by 40% through donor profiling and research. Reduced platform migration time via staff training on Salesforce donor management software.