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Hi! I'm Alexis Defraire, a passionate digital marketing manager and creative entrepreneur with a knack for building engaged communities and enhancing brand visibility. I specialize in social media management, content creation, and marketing strategy development, always aiming to connect people and causes through impactful digital storytelling. As the founder of several ventures, including Alexis Defraire Digital and musical projects, I thrive on bringing ideas to life and sharing them with audiences worldwide. When I'm not strategizing digital campaigns or crafting melodies, I enjoy volunteering, running trails, and exploring new creative outlets. I believe in the power of creativity combined with data-driven marketing to make a meaningful impact, and I'm always eager to learn, grow, and contribute to exciting projects.…Hi! I'm Alexis Defraire, a passionate digital marketing manager and creative entrepreneur with a knack for building engaged communities and enhancing brand visibility. I specialize in social media management, content creation, and marketing strategy development, always aiming to connect people and causes through impactful digital storytelling. As the founder of several ventures, including Alexis Defraire Digital and musical projects, I thrive on bringing ideas to life and sharing them with audiences worldwide. When I'm not strategizing digital campaigns or crafting melodies, I enjoy volunteering, running trails, and exploring new creative outlets. I believe in the power of creativity combined with data-driven marketing to make a meaningful impact, and I'm always eager to learn, grow, and contribute to exciting projects.

Alexis Defraire

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi! I'm Alexis Defraire, a passionate digital marketing manager and creative entrepreneur with a knack for building engaged communities and enhancing brand visibility. I specialize in social media management, content creation, and marketing strategy development, always aiming to connect people and causes through impactful digital storytelling. As the founder of several ventures, including Alexis Defraire Digital and musical projects, I thrive on bringing ideas to life and sharing them with audiences worldwide. When I'm not strategizing digital campaigns or crafting melodies, I enjoy volunteering, running trails, and exploring new creative outlets. I believe in the power of creativity combined with data-driven marketing to make a meaningful impact, and I'm always eager to learn, grow, and contribute to exciting projects.…Hi! I'm Alexis Defraire, a passionate digital marketing manager and creative entrepreneur with a knack for building engaged communities and enhancing brand visibility. I specialize in social media management, content creation, and marketing strategy development, always aiming to connect people and causes through impactful digital storytelling. As the founder of several ventures, including Alexis Defraire Digital and musical projects, I thrive on bringing ideas to life and sharing them with audiences worldwide. When I'm not strategizing digital campaigns or crafting melodies, I enjoy volunteering, running trails, and exploring new creative outlets. I believe in the power of creativity combined with data-driven marketing to make a meaningful impact, and I'm always eager to learn, grow, and contribute to exciting projects.

Available to hire

Hi! I’m Alexis Defraire, a passionate digital marketing manager and creative entrepreneur with a knack for building engaged communities and enhancing brand visibility. I specialize in social media management, content creation, and marketing strategy development, always aiming to connect people and causes through impactful digital storytelling. As the founder of several ventures, including Alexis Defraire Digital and musical projects, I thrive on bringing ideas to life and sharing them with audiences worldwide.

When I’m not strategizing digital campaigns or crafting melodies, I enjoy volunteering, running trails, and exploring new creative outlets. I believe in the power of creativity combined with data-driven marketing to make a meaningful impact, and I’m always eager to learn, grow, and contribute to exciting projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Advanced

German

Beginner

Work Experience

Digital Marketing Manager at Melantropia

January 1, 2025 - Present

Mobilized 15,000 people for a festival in Yverdon-les-Bains to raise funds for cancer research. Established digital strategy by defining objectives, identifying target audiences, planning editorial calendar, and implementing hooks. Created impactful and engaging content highlighting causes and stakeholders with diverse formats. Animated and fostered community engagement through UGC calls, volunteer recruitment campaigns, and interaction moderation. Optimized visibility using SEO techniques and hashtag strategies. Analyzed and optimized performance through KPI tracking and adjusted strategies accordingly. Co-managed a digital team responsible for editing, graphic design, writing, and publishing.

Founder at Alexis Defraire Digital

January 1, 2024 - Present

Managed social media content creation and publishing, online community engagement, and development of editorial strategies for clients including Nemrod Production. Provided visual creation through graphic design for digital media such as images, videos, and infographics aligned with client branding. Developed and managed websites including site creation, content updates, SEO optimization, and user experience improvements. Managed newsletters including creation, writing, and email campaigns with performance analysis on open rates, clicks, and conversions. Developed marketing strategies tailored to client objectives and tracked KPIs across social media, website, and campaigns achieving significant growth on YouTube and TikTok platforms.

Founder at Alexis Defraire Musique

September 1, 2023 - Present

Oversea brand creation, management and development. Direct digital creation, strategic planning, and community building and management. Engaged in outreach activities, songwriting, composing, and music production. Achieved 224,657 streams on platforms, 1.4 million views, and 12K TikTok followers within one year.

Founder at DEF & RITA

December 31, 2023 - July 31, 2025

Led team building, management, and brand creation, management, and development. Executed digital creation, strategic planning, community building, management, outreach, songwriting, composing, and music production. Accumulated 250,000+ streams on platforms, completed 20+ concert tours, and won 2 regional awards (54 Tour 2022 and TREMPLIN PULSATIONS 2022).

Founder at Istoria Brewery

December 31, 2022 - July 31, 2025

Crafted custom tasting beers for corporate and private events, overseeing everything from recipe development to label design. Managed brand creation, designed ISTORIA visual identity, sourced and negotiated with suppliers, developed recipes, created custom label designs, artisan brewing, fundraising, and pre-industrialization. Produced 8 core beer styles plus over 10 limited editions. Earned recognition as 3rd Best Stout in France (2020, Fourquet – French Brewery Museum).