Available to hire
As a Senior Digital and Web Leader with extensive experience in building, leading and scaling multidisciplinary teams across engineering, design, SEO and analytics, I have a proven ability to assess individual strengths, align them to business objectives and deliver high-performing teams operating with clarity, pace and accountability. Deeply engaged in science and technology, I am committed to continuous learning through industry research and emerging trends. I bring a forward-thinking mindset combining technical depth with commercial awareness to drive platform modernisation, operational efficiency and long-term digital strategy. Known for an optimistic and thoughtful leadership style focused on continuous improvement, I value open debate, clear rationale and evidence-based decision-making. I actively seek constructive feedback to improve outcomes for both individuals and the organisation.
Motivated by building modern, scalable digital platforms and contributing to the wider web community, I research and implement emerging technologies, methodologies and monetisation strategies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Web Manager at ReliaQuest
October 1, 2022 - PresentPromoted after DigitalShadows acquisition, managing a team of 4 designers, developers, and SEO experts. Responsible for setting up new projects, seeking funding, compliance, and approvals. Collaborates with third-party vendors and legal teams to handle contract terms. Oversees project priorities, expectations, and road map planning. Currently managing a major transition to a headless CMS while ensuring other project deliverables remain on track.
Senior Developer / Web Manager at DigitalShadows
October 1, 2022 - July 31, 2025Managed website, analytics, and conversion rates. Led the successful launch and redevelopment of the company website, collaborating with agencies and internal stakeholders. Evaluated designs for content fit, SEO, and UX before approval and development within Wordpress using PHTML and custom post types. Improved Google Analytics traffic from 7,000 to over 56,000 monthly users and enhanced mobile page speed from 9 to 89. Maintained two sites concurrently and phased out legacy site elements.
Full Stack Developer at INFORMA (contract)
August 1, 2018 - PresentWorked with backend development teams to implement design changes and new functionalities using Sitecore. Built templates with Bootstrap, AngularJS, SASS, and Handlebars JS for backend implementation in C# and Sitecore backend.
Front End Developer at Wickes (contract)
August 1, 2018 - July 31, 2025Collaborated with UI designers to improve user journey and site speed. Collected journey data and restructured the site to enhance user navigation. Upgraded site frameworks through Hybris CMS. Led the transition to a fully responsive website using Handlebars JS, SASS, HTML, Bootstrap 4, and JavaScript.
Front End Developer at ClearChannel UK
June 1, 2017 - July 31, 2025Developed applications using AngularJS and Node to connect with third-party APIs for customer conversion management. Created solutions to automate tasks and monitor data. Developed campaigns using AngularJS and HTML5.
Front End Developer at AssessmentDay
March 1, 2017 - July 31, 2025Maintained and upgraded marketing site to HTML5, SASS, and GRUNT. Worked with conversion rate optimization and SEO specialists to increase traffic and conversions. Upgraded PHP and vanilla JS core functions. Built PHP API for sharing data across sites. Implemented GRUNT task management, version control, and deployment methods. Developed new Wordpress blog templates and plugins in PHP. Integrated third-party PHP membership systems using APIs. Created a Codeigniter MVC test system for email response testing.
Front End Developer (Industrial Placement Year) at ClearBooks PLC
July 1, 2015 - July 31, 2025Developed new application features and marketing site using PHP, HTML, JS, and SASS. Maintained legacy Zend MVC PHP system. Created a PHP framework to manage meta data for SEO facilitating marketing team input. Managed a small SEO team, increasing pages by 300% and conversion rates by 4%.
Senior Digital and Web Manager / Consultant at Service95
April 1, 2025 - PresentInitially engaged as a strategic advisor and consultant, I supported leadership in creating roadmaps, planning sprints, and transitioning from a legacy web stack to a modern, headless architecture. As permanent head of a distributed web team based in Kosovo, I own web budgets, supplier relationships, and resourcing decisions; drive the technical transition to a headless architecture using Strapi; design and implement AI-driven agents to support SEO operations and content workflows; and define monetisation strategies while planning a new web application with a roadmap toward a fully native app experience.
Senior Web Manager at ReliaQuest Global
October 1, 2022 - August 1, 2025Line management of a multidisciplinary team of designers, developers and SEO specialists; ownership of project initiation, funding requests, compliance approvals and senior stakeholder sign-off; management of third-party vendors, including contract negotiations and Master Service Agreements; setting team and individual goals, defining priorities and delivering against agreed roadmaps; led the organisation through a major transition to a headless CMS architecture, upskilling the team responsible for ongoing operations and embedding processes that allowed the web function to scale sustainably. I remain in contact with the team and have continued to support the organisation’s digital growth post-transition.
Senior Developer / Web Manager at Digital Shadows
June 1, 2019 - October 1, 2022Responsible for the technical delivery and strategic development of the company website, working closely with senior stakeholders across analytics, CRO and marketing. Highlights include leading the 2019 website relaunch, coordinating third-party agencies and internal stakeholders; acting as the technical and UX gatekeeper for designs, ensuring content fit, SEO value and user experience before approval; translating approved designs into custom WordPress architecture and templates; running legacy and new platforms in parallel while systematically retiring legacy components. Results Delivered: increased MAU from ~7,000 to ~56,000; improved mobile page speed from 9 to 89; established a scalable, performance-focused web foundation that supported long-term growth.
Front End Developer at Wickes (Contract)
June 1, 2017 - August 1, 2018Partnered closely with UX and UI teams to improve customer journeys and reduce drop-off rates; led the transition from an adaptive site to a fully responsive architecture; modernised frontend frameworks and performance within the Hybris CMS ecosystem.
Front End Developer / SEO & Platform Lead at Clear Channel UK
January 1, 2014 - January 1, 2016Built AngularJS and Node-based applications; automated data processing and monitoring workflows; led SEO initiatives that increased indexed pages by 300% and improved conversion rates by 4%; introduced modern build systems, version control and deployment practices; managed small teams and collaborated closely with marketing and CRO specialists.
Front End Developer / SEO & Platform Lead at ClearBooks PLC
January 1, 2014 - January 1, 2016Front End Developer / SEO & Platform Lead; built AngularJS and Node-based applications; automated data processing and monitoring workflows; led SEO initiatives that increased indexed pages by 300% and improved conversion rates by 4%; introduced modern build systems, version control and deployment practices; managed small teams and collaborated with marketing and CRO specialists.
Education
BSc (Hons) at University of Greenwich
January 1, 2012 - December 31, 2016Level 3 at Bexley College (Access)
January 1, 2010 - December 31, 2011Level 2 at Bexley College (Access)
January 1, 2010 - December 31, 2011BSc (Hons) Web Technologies at University of Greenwich
January 1, 2012 - January 1, 2016Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services
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