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I'm a content strategist and senior copywriter with over 10 years of experience in B2B marketing, journalism, and communications. I specialise in creating content strategies that build trust, generate leads, and give complex businesses a clear, confident voice. I enjoy working with demanding clients and bring a mix of creative thinking, commercial focus, and editorial discipline to every project. I have broad experience collaborating with diverse teams including graphic designers, SEO and PPC specialists, and campaign managers, which enables me to contribute decisively to wide-ranging projects. I'm comfortable using AI tools to ideate and scale work without losing the human tone or strategic focus.…I'm a content strategist and senior copywriter with over 10 years of experience in B2B marketing, journalism, and communications. I specialise in creating content strategies that build trust, generate leads, and give complex businesses a clear, confident voice. I enjoy working with demanding clients and bring a mix of creative thinking, commercial focus, and editorial discipline to every project. I have broad experience collaborating with diverse teams including graphic designers, SEO and PPC specialists, and campaign managers, which enables me to contribute decisively to wide-ranging projects. I'm comfortable using AI tools to ideate and scale work without losing the human tone or strategic focus.

Ben Jones

Copywriter, Content Strategist, Marketing Strategist, +2

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I'm a content strategist and senior copywriter with over 10 years of experience in B2B marketing, journalism, and communications. I specialise in creating content strategies that build trust, generate leads, and give complex businesses a clear, confident voice. I enjoy working with demanding clients and bring a mix of creative thinking, commercial focus, and editorial discipline to every project. I have broad experience collaborating with diverse teams including graphic designers, SEO and PPC specialists, and campaign managers, which enables me to contribute decisively to wide-ranging projects. I'm comfortable using AI tools to ideate and scale work without losing the human tone or strategic focus.…I'm a content strategist and senior copywriter with over 10 years of experience in B2B marketing, journalism, and communications. I specialise in creating content strategies that build trust, generate leads, and give complex businesses a clear, confident voice. I enjoy working with demanding clients and bring a mix of creative thinking, commercial focus, and editorial discipline to every project. I have broad experience collaborating with diverse teams including graphic designers, SEO and PPC specialists, and campaign managers, which enables me to contribute decisively to wide-ranging projects. I'm comfortable using AI tools to ideate and scale work without losing the human tone or strategic focus.

Available to hire

I’m a content strategist and senior copywriter with over 10 years of experience in B2B marketing, journalism, and communications. I specialise in creating content strategies that build trust, generate leads, and give complex businesses a clear, confident voice. I enjoy working with demanding clients and bring a mix of creative thinking, commercial focus, and editorial discipline to every project.

I have broad experience collaborating with diverse teams including graphic designers, SEO and PPC specialists, and campaign managers, which enables me to contribute decisively to wide-ranging projects. I’m comfortable using AI tools to ideate and scale work without losing the human tone or strategic focus.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Manager at Faben (Specialist B2B Marketing Agency)

March 1, 2025 - Present

Lead content strategy and delivery for consultancy, legal, and founder-led service businesses. Write and edit all client-facing content, often meeting exacting editorial standards. Built content engines across blogs, whitepapers, email campaigns, lead magnets, and LinkedIn. Ran workshops to define audience personas, tone of voice, and content goals. Helped reposition Faben’s brand, leading to stronger pitches and higher win rates. Played a critical role in securing accounts through deliverables and account management.

Communications Executive at Bloom Procurement Services

February 28, 2025 - July 31, 2025

Rolled out a new tone of voice across the business to unify internal and external communication. Created core marketing content including web copy, email sequences, PR campaigns, and social media. Played a key role in a comprehensive rebrand. Measurably increased social engagement with more consistent, relevant content. Supported senior leaders with communications and helped align teams around clearer messaging.

Marketing Executive > Communications Manager at Autoserve Ltd

January 31, 2023 - July 31, 2025

Grew inbound leads and SEO traffic through targeted content and backlinking. Planned and delivered content campaigns generating qualified sales leads. Managed internal recruitment marketing saving over £20k annually. Wrote PR stories that earned regular trade press coverage. Reformulated an ailing B2C product and integrated it into the core value proposition.

Marketing Coordinator at 4 Forces Security & Ridge Concrete

December 31, 2018 - July 31, 2025

Ran ads, wrote content, and improved online visibility for the companies.

Marketing Consultant at Best in Recruitment

December 31, 2017 - July 31, 2025

Managed CRM, wrote copy, and built talent pipelines.

Customer Service Rep at Pertemps

December 31, 2017 - July 31, 2025

Led internal communications for NHS-backed wellbeing campaigns and healthy lifestyle schemes.