I am not just a Senior Marketing Executive — I am a multi-skilled business operator and strategic executor. I bring a rare blend of marketing mastery, organizational leadership, and operational excellence. Beyond driving 16x ROAS and multimillion-dollar digital campaigns, I excel at internal business setup, team coordination, strategic planning, and admin systems that fuel long-term growth. I thrive in chaos and turn complexity into order. From building processes and managing international teams to creating scalable campaign systems and handling client relations — I do it all. I’m not just a strategist — I’m a doer. Whether it's leading HR-related structures, implementing SOPs, onboarding systems, PR coordination, or performance reviews—I’m the person who gets it done, end to end.

Bara’a Hayani

I am not just a Senior Marketing Executive — I am a multi-skilled business operator and strategic executor. I bring a rare blend of marketing mastery, organizational leadership, and operational excellence. Beyond driving 16x ROAS and multimillion-dollar digital campaigns, I excel at internal business setup, team coordination, strategic planning, and admin systems that fuel long-term growth. I thrive in chaos and turn complexity into order. From building processes and managing international teams to creating scalable campaign systems and handling client relations — I do it all. I’m not just a strategist — I’m a doer. Whether it's leading HR-related structures, implementing SOPs, onboarding systems, PR coordination, or performance reviews—I’m the person who gets it done, end to end.

Available to hire

I am not just a Senior Marketing Executive — I am a multi-skilled business operator and strategic executor. I bring a rare blend of marketing mastery, organizational leadership, and operational excellence. Beyond driving 16x ROAS and multimillion-dollar digital campaigns, I excel at internal business setup, team coordination, strategic planning, and admin systems that fuel long-term growth. I thrive in chaos and turn complexity into order. From building processes and managing international teams to creating scalable campaign systems and handling client relations — I do it all. I’m not just a strategist — I’m a doer. Whether it’s leading HR-related structures, implementing SOPs, onboarding systems, PR coordination, or performance reviews—I’m the person who gets it done, end to end.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Fluent
Turkish
Intermediate

Work Experience

Digital Marketing Manager (Part-time) at Zirve International
December 31, 2024 - July 31, 2025
Designed and executed comprehensive digital marketing strategies, leading to dominance in search results and generating over $2 million in sales. Managed SEO and Google Ads campaigns, tailoring strategies to B2B industrial market dynamics.
Growth Marketing Manager (Part-time) at MBCGroup
December 31, 2024 - July 31, 2025
Developed and implemented digital marketing strategies across multiple platforms, focusing on maximizing ROI from social media and Google Ads. Crafted tailored marketing solutions for clients, enhancing campaign performance and client satisfaction.
Senior Marketing Executive (Full-time) at Blurrline Agency
January 1, 2023 - Present
Developed digital strategies for a SaaS platform, achieving a significant increase in user acquisition and retention. Led digital marketing initiatives across the Gulf countries, achieving an impressive return on ad spend of over 16 with $70K in ad spend within six months. Orchestrated SEO, social media, and Google Ads strategies, significantly increasing client engagement and revenue.
Digital Marketing Manager at Mall of Turkeya, E-commerce
December 31, 2023 - July 31, 2025
Spearheaded the digital marketing strategy, including content creation and analytics, achieving a return on ad spend of over 15. Enhanced brand visibility and e-commerce sales through targeted digital campaigns, significantly boosting online revenue.
Digital Marketing Specialist at Mister Media Agency
December 31, 2018 - July 31, 2025
Executed comprehensive marketing services for clients, enhancing their digital presence through effective SEO and Google Ads management. Provided expert marketing analysis and strategy development, boosting client satisfaction and retention.
Social Media Manager at Mass Revenue
December 31, 2020 - July 31, 2025
Developed social media strategy and content calendars that significantly increased client interaction and audience engagement. Directed the creation and distribution of content across various social media platforms, driving brand growth and customer acquisition.
Sales Representative and Social Media Specialist at Sakk Bread Ovens
July 31, 2016 - July 31, 2025
Managed business correspondence, drafting offers and contracts that aligned with strategic sales goals. Oversaw the company's social media channels, increasing brand awareness and customer engagement through targeted social media campaigns.
Digital Marketing Expert at Algo, Marketing Agency
December 31, 2018 - July 31, 2025
Managed all marketing tasks for clients, focusing on search engine optimization and Google Ads to enhance client digital engagement. Part-time role where I applied innovative marketing techniques to improve client search rankings and advertising ROI.
Senior Marketing Executive at Blurrline Agency
January 1, 2023 - Present
Developed digital strategies for a SaaS platform, achieving significant increases in user acquisition and retention. Led digital marketing initiatives across Gulf countries achieving a return on ad spend of over 16 with $70K in ad spend in six months. Orchestrated SEO, social media, and Google Ads strategies, significantly boosting client engagement and revenue.
Digital Marketing Manager at Mall of Turkeya, E-commerce
December 31, 2023 - July 31, 2025
Spearheaded digital marketing strategy, including content creation and analytics, achieving a return on ad spend of over 15. Enhanced brand visibility and e-commerce sales through targeted digital campaigns, significantly increasing online revenue.
Growth Marketing Manager (Part-time) at MBCGroup
December 31, 2024 - July 31, 2025
Developed and implemented digital marketing strategies across platforms, focusing on maximizing ROI from social media and Google Ads. Delivered tailored marketing campaigns to improve client satisfaction and campaign performance.
Digital Marketing Manager (Part-time) at Zirve International
December 31, 2024 - July 31, 2025
Designed and executed comprehensive digital marketing strategies, dominating search results and generating over $2 million in sales. Managed SEO and Google Ads campaigns tailored to B2B industrial markets.
Social Media Manager at Mass Revenue
December 31, 2020 - July 31, 2025
Developed social media strategy and content calendars that significantly increased client interaction and audience engagement. Directed the creation and distribution of content across multiple social media platforms to drive brand growth and customer acquisition.
Digital Marketing Specialist at Mister Media Agency
December 31, 2018 - July 31, 2025
Executed comprehensive marketing services for clients by enhancing digital presence through effective SEO and Google Ads management. Provided marketing analysis and strategic development to boost client retention and satisfaction.
Sales Representative and Social Media Specialist at Sakk Bread Ovens
July 31, 2016 - July 31, 2025
Managed business correspondence and drafted offers and contracts aligned with strategic sales goals. Oversaw social media channels, increasing brand awareness and customer engagement through targeted campaigns.
Digital Marketing Expert at Algo, Marketing Agency
December 31, 2018 - July 31, 2025
Managed marketing tasks focusing on SEO and Google Ads to enhance client digital engagement. Applied innovative marketing techniques as a part-time role to improve client search rankings and advertising ROI.
Digital Marketing Manager (Part-time) at Zirve International
January 1, 2024 - July 31, 2025
Designed and executed comprehensive digital marketing strategies, leading to dominance in search results and generating over $2 million in sales. Managed SEO and Google Ads campaigns, tailoring strategies to B2B industrial market dynamics.
Growth Marketing Manager (Part-time) at MBCGroup
January 1, 2024 - July 31, 2025
Developed and implemented digital marketing strategies across multiple platforms, focusing on maximizing ROI from social media and Google Ads. Crafted tailored marketing solutions for clients, enhancing campaign performance and client satisfaction.
Senior Marketing Executive (Full-time) at Blurrline Agency
January 1, 2023 - Present
Developed digital strategies for a SaaS platform, achieving a significant increase in user acquisition and retention. Led digital marketing initiatives across the Gulf countries, achieving an impressive return on ad spend of over 16 with $70K in ad spend within six months. Orchestrated SEO, social media, and Google Ads strategies, significantly increasing client engagement and revenue.
Digital Marketing Manager at Mall of Turkeya, E-commerce
January 1, 2023 - July 31, 2025
Spearheaded the digital marketing strategy, including content creation and analytics, achieving a return on ad spend of over 15. Enhanced brand visibility and e-commerce sales through targeted digital campaigns, significantly boosting online revenue.
Digital Marketing Specialist at Mister Media Agency
January 1, 2018 - July 31, 2025
Executed comprehensive marketing services for clients, enhancing their digital presence through effective SEO and Google Ads management. Provided expert marketing analysis and strategy development, boosting client satisfaction and retention.
Social Media Manager at Mass Revenue
January 1, 2020 - July 31, 2025
Developed social media strategy and content calendars that significantly increased client interaction and audience engagement. Directed the creation and distribution of content across various social media platforms, driving brand growth and customer acquisition.
Sales Representative and Social Media Specialist at Sakk Bread Ovens
July 1, 2016 - July 31, 2025
Managed business correspondence, drafting offers and contracts that aligned with strategic sales goals. Oversaw the company's social media channels, increasing brand awareness and customer engagement through targeted social media campaigns.
Digital Marketing Expert at Algo, Marketing Agency
January 1, 2018 - July 31, 2025
Managed all marketing tasks for clients, focusing on search engine optimization and Google Ads to enhance client digital engagement. Part-time role where I applied innovative marketing techniques to improve client search rankings and advertising ROI.
Growth Marketing Manager (Part-time) at MBCGroup
December 31, 2024 - July 31, 2025
Led market and competitor analysis to drive proactive strategy shifts, events, and campaign rollouts across diverse markets.
Digital Marketing Manager (Part-time) at Zirve International
December 31, 2024 - July 31, 2025
Designed and executed comprehensive digital marketing strategies, leading to dominance in search results and generating over $2 million in sales. Managed SEO and Google Ads campaigns, tailoring strategies to B2B industrial market dynamics. Developed and implemented digital marketing strategies across multiple platforms, focusing on maximizing ROI from social media and Google Ads. Crafted tailored marketing solutions for clients, enhancing campaign performance and client satisfaction.
Digital Marketing Manager at Mall of Turkeya, E-commerce
December 31, 2023 - July 31, 2025
Enhanced brand visibility and e-commerce sales through targeted digital campaigns, significantly boosting online revenue.
Senior Marketing Executive (Full-time) at Blurrline Agency
January 1, 2023 - Present
Developed digital strategies for a SaaS platform, achieving a significant increase in user acquisition and retention. Led digital marketing initiatives across the Gulf countries, achieving an impressive return on ad spend of over 16 and with $70K in ad spend within six months. Orchestrated SEO, social media, and Google Ads strategies, significantly increasing client engagement and revenue. Spearheaded the digital marketing strategy, including content creation and analytics, achieving a return on ad spend of over 15.
Digital Marketing Specialist at Mister Media Agency
December 31, 2018 - July 31, 2025
Executed comprehensive marketing services for clients, enhancing their digital presence through effective SEO and Google Ads management. Provided expert marketing analysis and strategy development, boosting client satisfaction and retention.
Social Media Manager at Mass Revenue
December 31, 2020 - July 31, 2025
Developed social media strategy and content calendars that significantly increased client interaction and audience engagement. Directed the creation and distribution of content across various social media platforms, driving brand growth and customer acquisition.
Sales Representative and Social Media Specialist at Sakk Bread Ovens
July 31, 2016 - July 31, 2025
Managed business correspondence, drafting offers and contracts that aligned with strategic sales goals. Oversaw the company's social media channels, increasing brand awareness and customer engagement through targeted social media campaigns.
Digital Marketing Expert at Algo, Marketing Agency
December 31, 2018 - July 31, 2025
Managed all marketing tasks for clients, focusing on search engine optimization and Google Ads to enhance client digital engagement. Part-time role involving innovative marketing techniques to improve client search rankings and advertising ROI.
Growth Marketing Manager (Part-time) at MBCGroup
December 31, 2024 - July 31, 2025
Led growth marketing initiatives remotely for MBCGroup USA from 2023 to 2024.
Digital Marketing Manager (Part-time) at Zirve International
December 31, 2024 - July 31, 2025
Designed and executed comprehensive digital marketing strategies, achieving dominance in search results and generating over $2 million in sales. Managed SEO and Google Ads campaigns tailored to B2B industrial market dynamics. Developed digital marketing strategies across multiple platforms focusing on maximizing ROI from social media and Google Ads. Crafted tailored marketing solutions to enhance campaign performance and client satisfaction.
Digital Marketing Manager at Mall of Turkeya, E-commerce
December 31, 2023 - July 31, 2025
Developed digital marketing strategies and campaigns across Turkey, Kuwait, and Saudi Arabia remotely from November 2021 to 2023.
Senior Marketing Executive (Full-time) at Blurrline Agency
January 1, 2023 - Present
Developed digital strategies for a SaaS platform that significantly increased user acquisition and retention. Led digital marketing initiatives across Gulf countries achieving over 16x ROAS with $70K ad spend in six months. Orchestrated SEO, social media, and Google Ads strategies to significantly grow client engagement and revenue. Spearheaded content creation and analytics, achieving over 15x ROAS and boosted brand visibility and e-commerce sales through targeted digital campaigns.
Digital Marketing Specialist at Mister Media Agency
December 31, 2018 - July 31, 2025
Executed comprehensive digital marketing services including SEO and Google Ads management for clients in Turkey from 2016 to 2018. Provided expert marketing analysis and strategy development, improving client satisfaction and retention.
Social Media Manager at Mass Revenue
December 31, 2020 - July 31, 2025
Developed social media strategies and content calendars that boosted client interaction and audience engagement. Directed content creation and distribution across social media platforms to drive brand growth and customer acquisition, working remotely in Saudi Arabia from 2019 to 2020.
Sales Representative and Social Media Specialist at Sakk Bread Ovens
July 31, 2016 - July 31, 2025
Managed business correspondence including offers and contracts aligned with sales goals. Oversaw social media channels increasing brand awareness and customer engagement through targeted campaigns in Gaziantep, Turkey from November 2015 to July 2016.
Digital Marketing Expert at Algo, Marketing Agency
December 31, 2018 - July 31, 2025
Handled marketing tasks focusing on SEO and Google Ads to enhance client digital engagement. Applied innovative marketing techniques part-time remotely for USA clients from 2016 to 2018.

Education

Bachelor’s degree at University of Aleppo
January 1, 2011 - December 31, 2016
Bachelor’s degree at People University
January 1, 2022 - December 31, 2024
Bachelor’s degree at University of Aleppo
January 1, 2011 - December 31, 2016
Bachelor’s degree at People University
January 1, 2022 - December 31, 2024
Bachelor's degree at University of Aleppo
January 1, 2011 - December 31, 2016
Bachelor's degree at People University
January 1, 2022 - December 31, 2024
Bachelor’s degree at University of Aleppo
January 1, 2011 - December 31, 2016
Bachelor’s degree at People University
January 1, 2022 - December 31, 2024
Bachelor’s degree in Biology at University of Aleppo
January 1, 2011 - December 31, 2016
Bachelor’s degree in Business Administration at People University
January 1, 2022 - December 31, 2024

Qualifications

Google Ads Certified (5 Specializations)
January 1, 2023 - December 31, 2023
Official Google Partner
January 1, 2023 - December 31, 2023
Digital Analytics for Marketing Professionals
January 1, 2023 - December 31, 2023
Search Engine Optimization For Professionals
January 1, 2023 - December 31, 2023
SEMRush Link Building Tool
January 1, 2023 - December 31, 2023
SEMRush Digital Agency Certification
January 1, 2023 - December 31, 2023
Business and Marketing Strategies Specialization
January 1, 2024 - December 31, 2024
Google Ads Certified (5 Specializations)
January 11, 2030 - July 31, 2025
Official Google Partner
January 11, 2030 - July 31, 2025
Digital Analytics for Marketing Professionals
January 11, 2030 - July 31, 2025
Search Engine Optimization For Professionals
January 11, 2030 - July 31, 2025
SEMRush Link Building Tool
January 11, 2030 - July 31, 2025
SEMRush Digital Agency Certification
January 11, 2030 - July 31, 2025
Business and Marketing Strategies Specialization
January 1, 2024 - December 31, 2024
Google Ads Certified (5 Specializations)
January 1, 2010 - December 31, 2010
Official Google Partner
January 1, 2010 - December 31, 2010
Digital Analytics for Marketing Professionals
January 1, 2010 - December 31, 2010
Search Engine Optimization For Professionals
January 1, 2010 - December 31, 2010
SEMRush Link Building Tool
January 1, 2010 - December 31, 2010
SEMRush Digital Agency Certification
January 1, 2010 - December 31, 2010
Google Ads Certified (5 Specializations)
January 11, 2030 - July 31, 2025
Official Google Partner
January 11, 2030 - July 31, 2025
Digital Analytics for Marketing Professionals
January 11, 2030 - July 31, 2025
Search Engine Optimization For Professionals
January 11, 2030 - July 31, 2025
SEMRush Link Building Tool
January 11, 2030 - July 31, 2025
SEMRush Digital Agency Certification.
January 11, 2030 - July 31, 2025
Business and Marketing Strategies Specialization
January 1, 2024 - December 31, 2024
Google Ads Certified (5 Specializations)
January 1, 2022 - December 31, 2023
Official Google Partner
January 1, 2022 - December 31, 2023
Digital Analytics for Marketing Professionals
January 1, 2022 - December 31, 2023
Search Engine Optimization For Professionals
January 1, 2022 - December 31, 2023
SEMRush Link Building Tool
January 1, 2022 - December 31, 2023
SEMRush Digital Agency Certification
January 1, 2022 - December 31, 2023

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Life Sciences, Other, Consumer Goods, Computers & Electronics, Financial Services, Energy & Utilities, Wholesale & Distribution