I am a strategic marketing leader with a strong track record in shaping and executing market-focused strategies that drive measurable business results. I have extensive experience leading in-house teams and managing external partners across lifestyle, insurance, public sector, and property sectors. I'm passionate about combining professionalism and hands-on technical expertise to maximize marketing impact and team engagement. Outside work, I enjoy learning and creating music, from performing and writing to recording and teaching. I find balance by working with hands-on projects like guitar building and car fixing and love spending time outdoors canoeing. Above all, I cherish my role as a devoted father of two.…

Paul Martin

I am a strategic marketing leader with a strong track record in shaping and executing market-focused strategies that drive measurable business results. I have extensive experience leading in-house teams and managing external partners across lifestyle, insurance, public sector, and property sectors. I'm passionate about combining professionalism and hands-on technical expertise to maximize marketing impact and team engagement. Outside work, I enjoy learning and creating music, from performing and writing to recording and teaching. I find balance by working with hands-on projects like guitar building and car fixing and love spending time outdoors canoeing. Above all, I cherish my role as a devoted father of two.…

Available to hire

I am a strategic marketing leader with a strong track record in shaping and executing market-focused strategies that drive measurable business results. I have extensive experience leading in-house teams and managing external partners across lifestyle, insurance, public sector, and property sectors. I’m passionate about combining professionalism and hands-on technical expertise to maximize marketing impact and team engagement.

Outside work, I enjoy learning and creating music, from performing and writing to recording and teaching. I find balance by working with hands-on projects like guitar building and car fixing and love spending time outdoors canoeing. Above all, I cherish my role as a devoted father of two.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Director at TECNIQ
February 1, 2023 - Present
Responsible for end-to-end marketing leadership from strategy development and campaign execution to performance analysis and reporting. Developed and implemented comprehensive brand strategy, created strategic proposition materials, introduced insight-led brand promotion resulting in significant growth, redefined talent acquisition, and led a content creation team. Delivered go-to-market strategies, brand transformation, brand visibility, content marketing, internal engagement, sales support, and managed budgets with board-level visibility.
Group Marketing Manager (Property) at Simplify
January 31, 2023 - July 31, 2025
Accountable for full marketing strategy, planning, and execution across two property brands targeting housebuilders, probate departments, banks, and building societies. Led rebrand efforts, trust signal strategies, and successful campaigns growing pipeline and revenue substantially. Delivered marketing strategy working closely with senior stakeholders and sales. Managed integrated marketing plans across multiple channels, budget, team, and external agencies.
UK Retail Sales Marketing Manager at HotSpring World (Masco Corp)
March 31, 2020 - July 31, 2025
Led all marketing activity for a high-value U.S. B2C brand in the UK. Coordinated digital marketing initiatives, managed external suppliers, and collaborated with sales. Delivered omnichannel campaigns across print and digital, social media strategy, paid advertising, email marketing, and eCommerce. Achieved marked improvements in eCommerce sales and web performance.
Communications and Channels Development Manager at South East Local Enterprise Partnership (SELEP)
April 30, 2019 - July 31, 2025
Played a key role in promoting a £750m pipeline of projects, leading PR and web strategy. Led digital strategy resulting in significant uplifts in mobile engagement, web acquisition, social media, and email marketing. Managed government communication obligations, improved transparency through web solutions, and secured widespread press coverage of events.
Director Strategic Marketing at Better Agency
September 30, 2017 - July 31, 2025
Marketing Development Manager (Business Enterprise) at Essex County Council
August 31, 2016 - July 31, 2025
Marketing Manager at Essex Development and Regeneration Agency
April 1, 2010 - July 31, 2025
Marketing Director at TECNIQ
February 1, 2023 - Present
Responsible for end-to-end marketing leadership including strategy development, campaign execution, and performance analysis. Developed and implemented a comprehensive brand strategy, introduced a strategic insight-led approach to brand promotion resulting in 241% growth, and redefined talent acquisition strategy improving candidate quality. Led a team of content creators and designers and managed marketing budget and forecasting with board-level visibility.
Group Marketing Manager (Property) at Simplify
January 31, 2023 - July 31, 2025
Accountable for full marketing strategy, planning, and execution across two property brands targeting housebuilders, probate departments, banks, and building societies. Led rebranding projects, trust signal improvements, and achieved significant growth in probate market revenue. Managed demand generation, integrated marketing plans, asset development, and budget control while reporting to senior management.
UK Retail Sales Marketing Manager at HotSpring World (Masco Corp)
March 31, 2020 - July 31, 2025
Led all marketing activity for a high-value US B2C brand in the UK. Coordinated digital marketing initiatives, managed external suppliers, and drove omnichannel campaigns. Achieved substantial increases in ecommerce sales, web performance, and search engine marketing. Collaborated with sales for product merchandising and execution of digital marketing strategies including SEO, PPC, social media, and email marketing.
Communications and Channels Development Manager at South East Local Enterprise Partnership (SELEP)
April 30, 2019 - July 31, 2025
Led digital strategy resulting in significant uplifts in mobile engagement, search acquisition, and email marketing open rates. Developed new website to enhance transparency and engagement with government funding requirements. Managed PR and communication obligations, ensuring widespread media coverage and alignment of brand management across multiple channels.
Director Strategic Marketing at Better Agency
September 30, 2017 - July 31, 2025
Marketing Development Manager (Business Enterprise) at Essex County Council
August 31, 2016 - July 31, 2025
Marketing Manager at Essex Development and Regeneration Agency
April 30, 2010 - July 31, 2025

Education

BSc at Anglia Ruskin University
September 1, 1999 - July 31, 2002
Professional Diploma in Marketing at Chartered Institute of Marketing
January 1, 2005 - December 31, 2006
Organisational leadership/emerging leaders programme at Cambridge University Judge Business School, Downing College
January 1, 2009 - December 31, 2010
BSc at Anglia Ruskin University
September 1, 1999 - July 31, 2002

Qualifications

Simplify – Leaders Programme
July 1, 2022 - January 31, 2023
Marketing Week/Mark Ritson – Mini MBA in Marketing
April 1, 2022 - July 31, 2022
Google Squared – Digital Marketing
October 1, 2016 - April 30, 2017
Simplify – Leaders Programme
July 1, 2022 - January 31, 2023
Marketing Week/Mark Ritson – Mini MBA in Marketing
April 1, 2022 - July 31, 2022
Google Squared – Digital Marketing
October 1, 2016 - April 30, 2017
Cambridge University Judge Business School, Downing College - Organisational leadership/emerging leaders programme
January 1, 2009 - December 31, 2010
Chartered Institute of Marketing – Professional Diploma in Marketing
January 1, 2005 - December 31, 2006

Industry Experience

Professional Services, Real Estate & Construction, Government, Consumer Goods, Retail

Skills

Experience Level