Alberto Conceição
As a passionate data-driven marketer with over 8 years of experience in commercial and technology marketing, I love leveraging digital platforms and the web to unlock business potential and growth.
About
As a passionate data-driven marketer with over 8 years of experience in commercial and technology marketing, I love leveraging digital platforms and the web to unlock business potential and growth. My background spans both B2B and B2C sectors, and I have worked with companies ranging from startups and scale-ups to enterprise level organizations.
I specialize in marketing technology strategy, automation, and operations, collaborating closely with IT, sales, and regional marketing teams to create scalable, data-driven, customer-centric strategies. Feel free to explore my extended portfolio on my website.
- 12 years' experience
- Joined July 2025
Skills· 14
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianFluent
- DanishIntermediate
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Education
Work experience· 6 roles
Led marketing technology strategy development and solution design across departments. Leveraged automation to build a scalable, data-driven lead engine, optimized marketing to sales lead qualification, collaborated with IT, Sales, and regional marketing teams, managed customer-centric digital journey development, and oversaw an annual paid media budget of 4 million USD.
Sold marketing campaigns and consultancy to top clients, designed and owned a year-long product development plan, set up website and mobile app lead acquisition funnels, partnered with 15+ professional football clubs, raised early-stage funding, and presented the product at multiple conferences.
Integrated Microsoft Flow with MailChimp, Dynamics 365 CRM, and websites; performed data analysis and visualization on Power BI; managed website tracking and maintenance; and executed email automation setup, execution, and follow-up.
Education
Certifications and awards
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