Hi, I'm Conny Rosales, a Social Media and Digital Marketing Specialist with over three years of experience helping brands grow their audiences and engagement across various platforms like Instagram and Facebook. I love crafting targeted content that not only boosts visibility but also drives sales. My passion lies in analyzing performance metrics and aligning creative strategies with brand goals to make a lasting impact. I have a proven track record working with both B2B and B2C brands, managing multi-platform campaigns, and developing content calendars that resonate with niche demographics. I'm excited to continue refining my skills and contributing to dynamic teams that value strategic and creative collaboration.

Conny Rosales

Hi, I'm Conny Rosales, a Social Media and Digital Marketing Specialist with over three years of experience helping brands grow their audiences and engagement across various platforms like Instagram and Facebook. I love crafting targeted content that not only boosts visibility but also drives sales. My passion lies in analyzing performance metrics and aligning creative strategies with brand goals to make a lasting impact. I have a proven track record working with both B2B and B2C brands, managing multi-platform campaigns, and developing content calendars that resonate with niche demographics. I'm excited to continue refining my skills and contributing to dynamic teams that value strategic and creative collaboration.

Available to hire

Hi, I’m Conny Rosales, a Social Media and Digital Marketing Specialist with over three years of experience helping brands grow their audiences and engagement across various platforms like Instagram and Facebook. I love crafting targeted content that not only boosts visibility but also drives sales. My passion lies in analyzing performance metrics and aligning creative strategies with brand goals to make a lasting impact.

I have a proven track record working with both B2B and B2C brands, managing multi-platform campaigns, and developing content calendars that resonate with niche demographics. I’m excited to continue refining my skills and contributing to dynamic teams that value strategic and creative collaboration.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Marketing Specialist at Youmita
May 1, 2025 - July 31, 2025
Managed Instagram and Facebook campaigns for a B2B/B2C lingerie brand, increasing engagement by 20% and supporting online sales through targeted content and segmentation. Developed content calendars and coordinated visuals to optimize profile discoverability and align with seasonal campaigns. Conducted audience and trend research to refine social media strategies and reach niche demographics. Supported content approvals, asset organization, and internal trackers to maintain brand consistency.
Content Strategist at Upmake
August 1, 2023 - July 31, 2025
Designed multi-platform content strategies for 13+ brands, including visual-first and lifestyle campaigns. Coordinated and managed editorial calendars for social platforms. Developed ad and content strategy that increased enrollment by 40%. Monitored performance metrics and adapted content to trends, boosting engagement by 20%. Increased organic engagement by 20% on Instagram and Facebook through storytelling and SEO-informed content. Performed social media audits to identify growth opportunities and implemented actionable recommendations. Managed social media presence and newsletters, aligning visual content with brand storytelling to increase audience interaction.

Education

Post Graduate Certificate at Centennial College
January 1, 2023 - June 1, 2025
Post Graduate Certificate at Centennial College
January 1, 2023 - June 1, 2024
Bachelors degree at Doctor José Matías Delgado University
January 1, 2016 - December 31, 2019

Qualifications

Post Graduate Certificate: Advertising - Creative and Digital Strategy
January 1, 2023 - June 1, 2025
Post Graduate Certificate: Project Management
January 1, 2023 - June 1, 2024

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization