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Hi, I'm Tiago Barros, a marketer with over 3 years of experience specializing in marketing automation and CRM solutions. I have a proven track record of optimizing user journeys, automating workflows, and driving targeted conversions to help businesses achieve their marketing goals effectively. I'm passionate about leveraging data-driven insights and innovative technologies like AI to continuously improve marketing performance. Throughout my career, I've collaborated closely with technical and editorial teams to enhance user experience and maximize content reach.…Hi, I'm Tiago Barros, a marketer with over 3 years of experience specializing in marketing automation and CRM solutions. I have a proven track record of optimizing user journeys, automating workflows, and driving targeted conversions to help businesses achieve their marketing goals effectively. I'm passionate about leveraging data-driven insights and innovative technologies like AI to continuously improve marketing performance. Throughout my career, I've collaborated closely with technical and editorial teams to enhance user experience and maximize content reach.

Tiago Barros

Digital Marketer, Marketing Automation Specialist, Content Producer, +2

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Hi, I'm Tiago Barros, a marketer with over 3 years of experience specializing in marketing automation and CRM solutions. I have a proven track record of optimizing user journeys, automating workflows, and driving targeted conversions to help businesses achieve their marketing goals effectively. I'm passionate about leveraging data-driven insights and innovative technologies like AI to continuously improve marketing performance. Throughout my career, I've collaborated closely with technical and editorial teams to enhance user experience and maximize content reach.…Hi, I'm Tiago Barros, a marketer with over 3 years of experience specializing in marketing automation and CRM solutions. I have a proven track record of optimizing user journeys, automating workflows, and driving targeted conversions to help businesses achieve their marketing goals effectively. I'm passionate about leveraging data-driven insights and innovative technologies like AI to continuously improve marketing performance. Throughout my career, I've collaborated closely with technical and editorial teams to enhance user experience and maximize content reach.

Available to hire

Hi, I’m Tiago Barros, a marketer with over 3 years of experience specializing in marketing automation and CRM solutions. I have a proven track record of optimizing user journeys, automating workflows, and driving targeted conversions to help businesses achieve their marketing goals effectively.

I’m passionate about leveraging data-driven insights and innovative technologies like AI to continuously improve marketing performance. Throughout my career, I’ve collaborated closely with technical and editorial teams to enhance user experience and maximize content reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Intermediate

Dutch

Beginner

Work Experience

Digital Content Coordinator at European Central Bank

June 30, 2025 - August 1, 2025

Maintained marketing automation and web systems for ECB and related bodies by coordinating content production, maintaining CRM systems, and automating publishing workflows. Supported email campaign deployment by translating communication strategies and technical capabilities. Developed websites adhering to HTML, CSS, JavaScript, and PHP standards. Optimized content for search engines and generative AI scrabbability. Collaborated with editorial, developer, and translation teams to enhance user experience and content reachability. Continuously tracked and reported key performance metrics using analytics dashboards and contributed to AI-driven content automation, improving operational efficiency. Produced documentation and training materials for workflows.

Junior Research Consultant at Xperts Council

January 31, 2024 - August 1, 2025

Led targeted email marketing campaigns that improved open rates. Configured workflow automation for lead segmentation and nurturing. Monitored CRM data quality and enhanced campaign performance through updated segmentation. Maintained compliance with established workflows. Analyzed and delivered monthly KPI reports and adapted campaigns based on data-driven recommendations. Built and maintained relationships with clients globally including investment funds, consulting firms, and corporations. Authored and assembled process documents and provided training to new consultants. Collaborated with business and technical teams to align marketing goals with technical solutions.

Digital Marketing Coordinator at NetZero Insights

January 31, 2022 - August 1, 2025

Designed and managed email marketing campaigns contributing to early achievement of annual sales targets. Facilitated content creation including copy, video, and visuals for campaigns. Improved lead quality by tracking and reporting KPIs to refine the sales funnel model. Increased LinkedIn followers by 33% and Instagram followers by 21% through strategic engagement. Trained and supported stakeholders to enhance platform experience.