Tiago Barros

Maintained marketing automation and web systems for ECB and related bodies by coordinating content production, maintaining CRM systems, and automating publishing workflows. Supported email campaign deployment by translating communication strategies and technical capabilities. Developed websites adhering to HTML, CSS, JavaScript, and PHP standards. Optimized content for search engines and generative AI scrabbability. Collaborated with editorial, developer, and translation teams to enhance user experience and content reachability. Continuously tracked and reported key performance metrics using analytics dashboards and contributed to AI-driven content automation, improving operational efficiency. Produced documentation and training materials for workflows.

Led targeted email marketing campaigns that improved open rates. Configured workflow automation for lead segmentation and nurturing. Monitored CRM data quality and enhanced campaign performance through updated segmentation. Maintained compliance with established workflows. Analyzed and delivered monthly KPI reports and adapted campaigns based on data-driven recommendations. Built and maintained relationships with clients globally including investment funds, consulting firms, and corporations. Authored and assembled process documents and provided training to new consultants. Collaborated with business and technical teams to align marketing goals with technical solutions.

Designed and managed email marketing campaigns contributing to early achievement of annual sales targets. Facilitated content creation including copy, video, and visuals for campaigns. Improved lead quality by tracking and reporting KPIs to refine the sales funnel model. Increased LinkedIn followers by 33% and Instagram followers by 21% through strategic engagement. Trained and supported stakeholders to enhance platform experience.