I'm a versatile marketing and content professional with over 6 years of experience in digital strategy, branding, and campaign execution. I specialize in creating content that tells a compelling story and drives measurable results—from increased leads and audience growth to higher conversions and sales. Whether leading rebrands, planning email flows, or building blog and social strategy, I focus on connecting with audiences in ways that move the needle.

Sophie Desmarais

I'm a versatile marketing and content professional with over 6 years of experience in digital strategy, branding, and campaign execution. I specialize in creating content that tells a compelling story and drives measurable results—from increased leads and audience growth to higher conversions and sales. Whether leading rebrands, planning email flows, or building blog and social strategy, I focus on connecting with audiences in ways that move the needle.

Available to hire

I’m a versatile marketing and content professional with over 6 years of experience in digital strategy, branding, and campaign execution. I specialize in creating content that tells a compelling story and drives measurable results—from increased leads and audience growth to higher conversions and sales. Whether leading rebrands, planning email flows, or building blog and social strategy, I focus on connecting with audiences in ways that move the needle.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Fluent

Work Experience

Marketing Manager at Oomple Inc
May 31, 2023 - August 1, 2025
Led full-funnel marketing strategy across paid ads, social media, email, SEO, events, and partnerships. Spearheaded a company-wide rebrand, resulting in a 60% increase in conversions. Analyzed campaign performance, generated reports, and made data-driven adjustments to exceed KPIs.
Content Marketing Expert at CanvasPop
December 31, 2019 - August 1, 2025
Owned content strategy and execution, including Klaviyo email flows and storytelling-driven campaigns. Created blog content, copy, and visual assets aligned with brand voice and growth goals. Collaborated with cross-functional teams to align content with SEO and lead generation strategies.
Social Media Manager at RVezy
August 31, 2018 - August 1, 2025
Developed and executed social media campaigns reaching over 100K users. Increased social engagement by 200% through content optimization and community growth. Tracked analytics and adapted strategies to boost visibility, reach, and engagement. Onboarded and trained new team members to maintain quality and brand consistency.
Marketing Manager at Oomple Inc
May 31, 2023 - August 1, 2025
Led full-funnel marketing strategy across paid ads, social media, email, SEO, events, and partnerships. Spearheaded a company-wide rebrand, resulting in a 60% increase in conversions. Analyzed campaign performance, generated reports, and made data-driven adjustments to exceed KPIs.
Content Marketing Expert at CanvasPop
December 31, 2019 - August 1, 2025
Owned content strategy and execution, including Klaviyo email flows and storytelling-driven campaigns. Created blog content, copy, and visual assets aligned with brand voice and growth goals. Collaborated with cross-functional teams to align content with SEO and lead generation strategies.
Social Media Manager at RVezy
August 31, 2018 - August 1, 2025
Developed and executed social media campaigns reaching over 100K users. Increased social engagement by 200% through content optimization and community growth. Tracked analytics and adapted strategies to boost visibility, reach, and engagement. Onboarded and trained new team members to maintain quality and brand consistency.

Education

Masters in Physiotherapy at Brunel University of London
January 1, 2022 - December 31, 2024
BSc Kinesiology at University of Ottawa
January 1, 2012 - December 31, 2016
Masters in Physiotherapy at Brunel University of London
January 1, 2022 - December 31, 2024
BSc Kinesiology at University of Ottawa
January 1, 2012 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Healthcare, Retail