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I am a highly qualified specialist in User-Centered Design, web development, and digital transformation with extensive experience in HTML, UI/UX, email marketing, and agile project management. I am passionate about creating effective digital experiences and implementing data-driven marketing strategies. I have worked as a Strategic Design Manager leading UX/UI teams, a professor teaching innovation marketing and digital business tools, and a leader in IT and BI strategy. My goal is to continue growing professionally by contributing my expertise in digital innovation and user-focused design.…I am a highly qualified specialist in User-Centered Design, web development, and digital transformation with extensive experience in HTML, UI/UX, email marketing, and agile project management. I am passionate about creating effective digital experiences and implementing data-driven marketing strategies. I have worked as a Strategic Design Manager leading UX/UI teams, a professor teaching innovation marketing and digital business tools, and a leader in IT and BI strategy. My goal is to continue growing professionally by contributing my expertise in digital innovation and user-focused design.

Mauro Vicente Ascázubi Masson

UX Designer, UI Designer, Web Developer, +3

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I am a highly qualified specialist in User-Centered Design, web development, and digital transformation with extensive experience in HTML, UI/UX, email marketing, and agile project management. I am passionate about creating effective digital experiences and implementing data-driven marketing strategies. I have worked as a Strategic Design Manager leading UX/UI teams, a professor teaching innovation marketing and digital business tools, and a leader in IT and BI strategy. My goal is to continue growing professionally by contributing my expertise in digital innovation and user-focused design.…I am a highly qualified specialist in User-Centered Design, web development, and digital transformation with extensive experience in HTML, UI/UX, email marketing, and agile project management. I am passionate about creating effective digital experiences and implementing data-driven marketing strategies. I have worked as a Strategic Design Manager leading UX/UI teams, a professor teaching innovation marketing and digital business tools, and a leader in IT and BI strategy. My goal is to continue growing professionally by contributing my expertise in digital innovation and user-focused design.

Available to hire

I am a highly qualified specialist in User-Centered Design, web development, and digital transformation with extensive experience in HTML, UI/UX, email marketing, and agile project management. I am passionate about creating effective digital experiences and implementing data-driven marketing strategies.

I have worked as a Strategic Design Manager leading UX/UI teams, a professor teaching innovation marketing and digital business tools, and a leader in IT and BI strategy. My goal is to continue growing professionally by contributing my expertise in digital innovation and user-focused design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

German

Intermediate

English

Intermediate

Work Experience

Strategic Design Manager – UX/UI – Development Lead at SANMIGUEL – Strategische Design Agentur

June 1, 2022 - Present

Responsible for project planning and coordination with UX designers and developers. Captured customer requirements with a focus on user-centered design. Led development with agile teams and server management, including HTML implementations.

Professor & Content Creator at Universidad de los Hemisferios

February 28, 2023 - August 1, 2025

Part-time professor for the Business School teaching innovation marketing and digital business tools. Delivered courses on UX, innovation, and web programming (including HTML and CSS). Created digital curriculum content focused on web technologies.

Leiter IT & BI Strategie und Governance at Moderna Alimentos S.A.

May 31, 2023 - August 1, 2025

Led the company's digital transformation plan. Responsible for user-centered research to optimize digital interfaces. Managed software development for automation in multiple factory locations, often involving frontend components.

UX/UI Digital Consultant at Kruger Corp.

October 31, 2021 - August 1, 2025

Conducted user research and validation. Benchmarked and designed user-centered e-commerce platforms using HTML, CSS, Wordpress, and JS. Ensured software governance and taxonomy structuring.

Consultor UX/UI at OPINNO | Projekt Ökosystem Diners Club Bank

September 30, 2020 - August 1, 2025

Participated in UX processes and product ideation. Developed user stories and backlog documentation. Created low- and high-fidelity prototypes.

Digital Experience Lead at Seguros Equinoccial S.A.

March 31, 2021 - August 1, 2025

Led digital transformation initiatives and UX governance. Developed and launched new digital business models. Managed cross-functional teams to optimize digital experiences. Implemented WhatsApp API omnichannel strategy. Responsible for digital platform development including frontend aspects.

Innovationsleiter – Innovations Lab at Seguros Equinoccial S.A.

January 31, 2020 - August 1, 2025

Led the innovation lab focusing on business idea generation and implementation. Developed and implemented digital products and infrastructures with emphasis on user-friendliness. Created prototypes and conducted user tests.

Leiter Digital Experience at Seguros Equinoccial S.A.

June 30, 2019 - August 1, 2025

Managed the digital user experience strategy and the entire digital sales funnel. Achieved revenue growth of 600% in 2018 and 750% in 2019 by optimizing digital touchpoints. Responsible for UX/UI of all digital touchpoints including email communications and websites. Coordinated agile development processes.

UX Consultant at Dream Quest S.A.

August 31, 2017 - August 1, 2025

Handled the user experience process of digital products through qualitative and quantitative user-centered research. Developed UI/UX designs, customer journey mapping, personas, scenarios, and created high and low fidelity prototypes. Applied agile methods, A/B testing and eye tracking. Clients included Automotores Continental, Seguros del Pichincha, Multicines, among others.