Joseph Bowen
Hi, I’m Joseph Bowen, a Web Content Manager, Web Designer, WordPress Developer, and IT Consultant based in New York.
About
Hi, I’m Joseph Bowen, a Web Content Manager, Web Designer, WordPress Developer, and IT Consultant based in New York. With more than 20 years in the IT industry, I specialize in UX design, responsive HTML/CSS, SEO, analytics, and end-to-end web and content projects. I’ve led major website and template redesigns and managed technology expansions for healthcare and education-focused organizations, always aiming for modern, accessible, and data-driven results.
Beyond hands-on development, I plan and manage projects, optimize LMS and content workflows, and train end users. I thrive in cross-functional teams, collaborating with product managers, QA, ad operations, and stakeholders to deliver high-quality, secure, and scalable solutions that improve engagement and outcomes.
- 23 years' experience
- Joined August 2025
Skills· 31
Languages
- EnglishFluent
Industry experience
- Professional Services
- Healthcare
- Education
- Media & Entertainment
- Financial Services
- Real Estate & Construction
- Software & Internet
- Energy & Utilities
- Life Sciences
- Other
- Computers & Electronics
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Work experience· 43 roles
Led the creation and maintenance of digital advertising campaigns and web content launches for Medscape's in-house digital agency. Managed multiple campaigns concurrently, coordinating with PM, QA, and Ad Ops to ensure timely delivery. Attended three weekly scrums to review technical issues and align on priorities. Served as SME for NativeCONNECT, Native Video, and Medical Affairs, providing technical guidance and ensuring QA best practices. Developed marketing drivers that increased product engagement and hand-coded configuration files for video podcasts, patient simulations, and Brand Alerts to ensure accurate content delivery. Monitored campaigns in Google Ad Manager and collaborated with cross-functional teams to optimize performance.
Created and maintained digital advertising campaigns and web content launches for the Medscape website. Participated in project management to ensure timely delivery of pharmaceutical advertising campaigns. Attended weekly Scrums to address technical issues, served as SME on various products, and collaborated with project management and QA teams to ensure campaign success. Hand-coded configuration files to guarantee accurate content delivery and monitored campaigns in Google Ad Manager.
Created and maintained digital advertising campaigns and web content launches for the Medscape site. Managed multiple campaigns concurrently, attending three weekly scrums to review technical issues. Served as SME on NativeCONNECT, Native Video, and Medical Affairs, ensuring QA standards. Developed marketing drivers increasing product engagement. Hand-coded configuration files for podcasts, patient simulations, and Brand Alerts to ensure timely content delivery. Collaborated with Project Management, QA, and Ad Operations to track tasks and ensure on-time delivery. Monitored campaigns in Google Ad Manager to optimize performance.
Education· 6
Certifications and awards· 50
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