Ce Geste Vient D'Ailleurs
Zakaria Chahbane
Published
Ce Geste Vient D’Ailleurs is an exhibition conceived as an exploration of gesture as a site of transmission—one that exceeds authorship, geography, and fixed historical narratives. Bringing together a range of artistic practices, the project examines how forms, marks, and movements travel across time and context, carrying with them layered references, memories, and displacements. The exhibition unfolds as a constellation of gestures that resist singular interpretation, instead proposing a porous space where influences remain deliberately unresolved and in motion.
At its core, the project reflects on the idea of “elsewhere” not as a fixed location, but as a shifting condition embedded within artistic production itself. Works presented engage with this displacement—whether through material processes, symbolic vocabularies, or embodied practices—inviting viewers to consider how gestures are inherited, transformed, and reactivated across different cultural and temporal frameworks.
As graphic designer and artistic director, I developed the exhibition’s visual identity and oversaw its translation across spatial, printed, and digital formats. The design approach was rooted in extending the exhibition’s conceptual framework: emphasizing subtle tensions between presence and absence, trace and form, continuity and rupture. Through typography, composition, and material choices, the visual system sought to echo the notion of the gesture as something both precise and elusive.
In parallel, I managed the project’s communication strategy, ensuring coherence across all public-facing materials—from exhibition texts and signage to social media and editorial content. This role involved shaping not only the visual language but also the narrative voice of the exhibition, maintaining a consistent dialogue between concept, design, and audience engagement. The result is a project where curatorial intent, visual articulation, and communication operate as an integrated whole.