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I am a passionate and proactive Product Design Engineer with a strong background in graphic design, creative team leadership, and art direction. I excel in managing design processes from planning to execution, ensuring quality, efficiency, and impactful visual communication. With expertise in editorial design, digital assets, typography, and visual hierarchy, I thrive in collaborative environments and am highly skilled in project management and time coordination. I have extensive experience leading creative teams and developing diverse materials including newsletters, infographics, and brand manuals. I enjoy contributing strategically to the visual identity and communication impact of projects and am always focused on continuous improvement and delivering high-quality results.…I am a passionate and proactive Product Design Engineer with a strong background in graphic design, creative team leadership, and art direction. I excel in managing design processes from planning to execution, ensuring quality, efficiency, and impactful visual communication. With expertise in editorial design, digital assets, typography, and visual hierarchy, I thrive in collaborative environments and am highly skilled in project management and time coordination. I have extensive experience leading creative teams and developing diverse materials including newsletters, infographics, and brand manuals. I enjoy contributing strategically to the visual identity and communication impact of projects and am always focused on continuous improvement and delivering high-quality results.

Ana Isabel Rico

Product Designer, Graphic Designer, Art Director, +2

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I am a passionate and proactive Product Design Engineer with a strong background in graphic design, creative team leadership, and art direction. I excel in managing design processes from planning to execution, ensuring quality, efficiency, and impactful visual communication. With expertise in editorial design, digital assets, typography, and visual hierarchy, I thrive in collaborative environments and am highly skilled in project management and time coordination. I have extensive experience leading creative teams and developing diverse materials including newsletters, infographics, and brand manuals. I enjoy contributing strategically to the visual identity and communication impact of projects and am always focused on continuous improvement and delivering high-quality results.…I am a passionate and proactive Product Design Engineer with a strong background in graphic design, creative team leadership, and art direction. I excel in managing design processes from planning to execution, ensuring quality, efficiency, and impactful visual communication. With expertise in editorial design, digital assets, typography, and visual hierarchy, I thrive in collaborative environments and am highly skilled in project management and time coordination. I have extensive experience leading creative teams and developing diverse materials including newsletters, infographics, and brand manuals. I enjoy contributing strategically to the visual identity and communication impact of projects and am always focused on continuous improvement and delivering high-quality results.

Available to hire

I am a passionate and proactive Product Design Engineer with a strong background in graphic design, creative team leadership, and art direction. I excel in managing design processes from planning to execution, ensuring quality, efficiency, and impactful visual communication. With expertise in editorial design, digital assets, typography, and visual hierarchy, I thrive in collaborative environments and am highly skilled in project management and time coordination.

I have extensive experience leading creative teams and developing diverse materials including newsletters, infographics, and brand manuals. I enjoy contributing strategically to the visual identity and communication impact of projects and am always focused on continuous improvement and delivering high-quality results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Work Experience

Senior Graphic Designer at InSight Crime

May 31, 2025 - August 2, 2025

Led the creative team, managing task reception, planning, resource allocation, and progress tracking to develop graphic materials. Designed and implemented internal graphic production processes with quality and performance indicators. Created brand manuals, processes, and visual guidelines for various research projects. Developed layouts and designs for newsletters, email campaigns in Mailchimp, infographics, maps, PDFs, presentations, and visual resources for web and social media. Developed editorial and digital assets aligned with brand identity. Led strategic conceptualization of each project’s visual and communication identity and contributed to defining impact strategies while ensuring quality indicators and on-time deliverables.

Graphic Designer at InSight Crime

March 1, 2023 - August 2, 2025

Designed creative proposals to enhance content and brand communication. Developed visual materials such as infographics, maps, diagrams, reports, presentations, business cards, email signatures, and website banners for both digital and printed formats in corporate and research contexts. Provided editorial design of PDF and digital assets consistent with brand identity. Created automated templates and materials to improve internal and external communication efficiency. Developed user guides for digital tools.

Freelance Graphic Designer

February 1, 2016 - Present

Developed visual identities, campaigns, promotional materials, social media content, and editorial designs for clients in various industries. Worked on brand identity, catalogs, social content, video editing, and interactive materials including PDFs and e-books. Designed catalogs, promotional pieces, and mobile app screens for hospitality clients. Created corporate identity, advertising materials, social media content, and website development for technology clients. Additional projects included infographics, resume design, image vectorization, photo editing, and corporate branding.

Marketing and Design Intern at Madecentro Colombia S.A.

May 31, 2016 - August 2, 2025

Developed and implemented graphic advertising strategies for print and digital media to enhance brand image and market positioning. Designed labels, posters, magazines, and billboards for over 100 retail locations. Produced editorial designs and distributed two monthly magazines nationwide focused on furniture trends. Edited photos, created animated videos, and produced social media content.