Hi, I'm Lays — a trilingual Social Media & Content Specialist with 3+ years of experience working across Australia, Brazil, and Colombia. I help brands grow their online presence through strategic content, short-form videos (Reels, TikToks), and engaging campaigns tailored to each platform. I’ve worked with small businesses, education agencies, and even supported marketing operations for Meta (Facebook), combining creative storytelling with data-driven results. Whether it’s boosting engagement, managing influencers, or planning editorial calendars, I bring an adaptable, hands-on approach to every project. Let’s create content that connects and converts!

Hi, I'm Lays — a trilingual Social Media & Content Specialist with 3+ years of experience working across Australia, Brazil, and Colombia. I help brands grow their online presence through strategic content, short-form videos (Reels, TikToks), and engaging campaigns tailored to each platform. I’ve worked with small businesses, education agencies, and even supported marketing operations for Meta (Facebook), combining creative storytelling with data-driven results. Whether it’s boosting engagement, managing influencers, or planning editorial calendars, I bring an adaptable, hands-on approach to every project. Let’s create content that connects and converts!

Available to hire

Hi, I’m Lays — a trilingual Social Media & Content Specialist with 3+ years of experience working across Australia, Brazil, and Colombia. I help brands grow their online presence through strategic content, short-form videos (Reels, TikToks), and engaging campaigns tailored to each platform.

I’ve worked with small businesses, education agencies, and even supported marketing operations for Meta (Facebook), combining creative storytelling with data-driven results. Whether it’s boosting engagement, managing influencers, or planning editorial calendars, I bring an adaptable, hands-on approach to every project.

Let’s create content that connects and converts!

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Marketing & Student Consultant at YoOz Study
April 1, 2025 - Present
Consulted on marketing strategy, social media management, and content creation (design, video, copywriting); led influencer and UGC campaigns, partnership development, lead generation and audience engagement; managed growth campaigns across Canva, Google Workspace, Meta Business Suite, Facebook Ads Manager, Trello, Notion, Instagram Reels, TikTok, CapCut; used AI tools like ChatGPT for content creation and strategy; improved client communications and ROI; collaborated with cross-functional teams to plan events and promotions.
Freelance Digital Marketing Specialist at Meta (Facebook)
November 1, 2022 - October 20, 2025
Managed social media for personal brands, growing followers from 18.5K to 32.3K in 3 months through organic strategies; planned and posted content; developed organic digital campaigns; analyzed platform insights; improved engagement and reach; guided clients on best practices for digital advertising and ROI.
Customer Support & Marketing Specialist (Spanish Market) at Meta (Facebook) - Remote via third-party
August 1, 2021 - November 1, 2022
Provided customer support and campaign assistance for Spanish-speaking clients across Facebook's advertising platform. • Supported digital marketing campaigns with platform navigation, issue resolution, and ad optimisation • Guided clients on best practices to improve engagement and ROI through Meta Ads • Collaborated with internal teams to troubleshoot campaign issues and ensure customer satisfaction • Contributed to enhancing user experience and campaign efficiency across Latin American markets

Education

Bachelor of Marketing at Fundação Getulio Vargas (FGV)
February 1, 2025 - December 1, 2026

Qualifications

Bachelor of Marketing – Fundação Getulio Vargas (FGV)
February 1, 2025 - October 20, 2025
31 December 2026
Missionary Work – The Church of Jesus Christ of Latter-day Saints
October 15, 2019 - February 26, 2021
Led community outreach programs in Colombia, offering emotional support, organizing activities, and supporting vulnerable individuals. Strengthened communication, empathy, and leadership skills.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare