I am an experienced social media and marketing professional with a proven track record of delivering results from small enterprise level to large corporate. I possess excellent organisational, communication, concise decision making and creative abilities. I am calm in a crisis and a natural problem solver. I thrive when working to deadlines as I make it my priority to have vital information, sources, and contacts at my fingertips. I am a persuasive motivator and am committed to the total quality of my work. I have developed a wide range of skills and experience through a variety of roles within the fields of social media marketing, public relations and advertising. I am constantly improving my awareness and understanding of the latest trends in social media and digital marketing to ensure my knowledge and advice remains relevant.

Katherine Shayler

I am an experienced social media and marketing professional with a proven track record of delivering results from small enterprise level to large corporate. I possess excellent organisational, communication, concise decision making and creative abilities. I am calm in a crisis and a natural problem solver. I thrive when working to deadlines as I make it my priority to have vital information, sources, and contacts at my fingertips. I am a persuasive motivator and am committed to the total quality of my work. I have developed a wide range of skills and experience through a variety of roles within the fields of social media marketing, public relations and advertising. I am constantly improving my awareness and understanding of the latest trends in social media and digital marketing to ensure my knowledge and advice remains relevant.

Available to hire

I am an experienced social media and marketing professional with a proven track record of delivering results from small enterprise level to large corporate. I possess excellent organisational, communication, concise decision making and creative abilities. I am calm in a crisis and a natural problem solver. I thrive when working to deadlines as I make it my priority to have vital information, sources, and contacts at my fingertips.

I am a persuasive motivator and am committed to the total quality of my work. I have developed a wide range of skills and experience through a variety of roles within the fields of social media marketing, public relations and advertising. I am constantly improving my awareness and understanding of the latest trends in social media and digital marketing to ensure my knowledge and advice remains relevant.

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Work Experience

Director & Founder at Sharpfox Marketing
January 1, 2015 - Present
Social media marketing agency providing social media management and coaching to businesses looking to grow their social followings, social sales strategies and influencer engagement. Pitching to and securing business from key clients including The Body Shop UK, IMG Taste Festivals notably The Big Feastival, and Epson as well as numerous other health and beauty brands. Writing and delivering engaging presentations to large audiences. Diverse experience of grass roots set up of social media accounts and growing existing social media platforms for clients. Monthly reporting/analysis across all social media platforms. Constantly improving knowledge and advice to stay relevant in social media and digital marketing.
Communications Manager at Cheltenham BID
March 1, 2025 - August 3, 2025
Led on social media and communications, bringing energy, creativity, and professionalism to the role. Took full ownership of digital presence, creating thoughtful, engaging content that connected with audiences. Kept channels fresh and relevant using latest social media trends. Achieved noticeable increase in engagement and increased social media followers by 20,000 across platforms. Helped shape and develop the voice of Cheltenham BID. Ran social media training sessions for local businesses, helping build confidence and digital skills. Delivered high-quality work while managing multiple deadlines.
Marketing Director at Journey
February 1, 2020 - August 3, 2025
Managed Journey’s communications, positioning, and influencer strategy. Led a content team of 6 people. Wrote communications and thought leadership pieces. Managed the PR agency and internal PR communications.
Marketing Manager at Nick House Ent. Ltd.
March 1, 2008 - August 3, 2010
Managed marketing, public relations and publicity for a group of premium nightclubs and bars in London’s Mayfair and Chelsea. Increased revenue and turnover for Mahiki. Planned and coordinated high profile events. Managed celebrity liaison and publicity. Developed relationships with local businesses and linked premium hotels, restaurants, brands and NHE.
Account Director at Bartle, Bogle and Hegarty
March 1, 2004 - July 1, 2010
Managed client briefs from marketing concept to full advertising campaigns. Conducted competitor reviews and brand research. Managed creative development process and presentations. Coordinated requests with other BBH offices nationally and internationally. Delivered international creative adaptations.
Director & Founder at Sharpfox Marketing
January 1, 2011 - Present
Run a social media marketing agency providing social media management and coaching to businesses looking to grow their social followings, sales strategies, and influencer engagement. Responsible for pitching and securing business from major clients such as The Body Shop UK and IMG Taste Festivals. Deliver engaging presentations and conduct monthly social media reporting and analysis. Continuously update knowledge on social media and digital marketing trends to offer relevant advice.
Communications Manager at Cheltenham BID
March 31, 2025 - August 3, 2025
Led social media and communications with energy, creativity, and professionalism. Owned digital presence by creating engaging content that connected with audiences. Stayed current with social media trends to keep channels fresh and relevant. Increased social media followers by 20,000 and engagement from members and the wider community. Developed the voice and messaging for Cheltenham BID. Supported local businesses by running social media training sessions and improving digital skills across the town.
Marketing Director at Journey
February 29, 2020 - August 3, 2025
Managed communications, positioning, and influencer strategy for a digital marketing agency specializing in luxury hotel accommodation sales through a custom platform. Led a content team of six, wrote communications and thought leadership pieces, and handled PR agency and internal communications.
Marketing Manager at Nick House Ent. Ltd.
March 31, 2010 - August 3, 2025
Led marketing, public relations, and publicity for a group of premium nightclubs and bars in London’s Mayfair and Chelsea. Increased revenue and turnover, coordinated high-profile events, managed celebrity liaison, and built relationships with local businesses, linking hotels, restaurants, and brands.
Account Director at Bartle, Bogle and Hegarty
March 31, 2008 - August 3, 2025
Managed client briefs from marketing concepts to full advertising campaigns. Compiled competitor reviews, researched brands, managed creative development, curated and delivered client presentations, coordinated international office requests, and handled creative adaptations.
Director & Founder at Sharpfox Marketing
January 1, 2011 - Present
Founded and directed Sharpfox Marketing, a social media marketing agency providing management and coaching to businesses aiming to grow their social followings, sales strategies, and influencer engagement. Responsibilities included pitching and securing key clients such as The Body Shop UK, IMG Taste Festivals, The Big Feastival, Epson, and various health and beauty brands. Delivered engaging presentations to large audiences, managed grassroots account setups and growth, and conducted monthly reporting and analysis across all social platforms.
Communications Manager at Cheltenham BID
March 1, 2025 - September 4, 2025
Led social media and communications for Cheltenham BID, supporting nearly 800 levy-paying businesses. Managed the digital presence with creative and engaging content that connected with the audience, increasing social media followers by 20,000 across platforms. Developed the voice of Cheltenham BID ensuring clear and consistent messaging on values, events, and updates. Delivered social media training sessions for local businesses to build their confidence and digital skills.
Marketing Director at Journey
February 1, 2020 - September 4, 2025
Managed Journey’s communications, positioning, and influencer strategy. Led a content team of six people, wrote communications and thought leadership pieces, and oversaw PR agency and internal PR communications.
Marketing Manager at Nick House Ent. Ltd.
March 1, 2010 - September 4, 2025
Led marketing, public relations, and publicity for a group specializing in luxury hotel accommodation sales. Increased revenue and turnover for Mahiki nightclub, planned and coordinated high-profile events, managed celebrity liaison and publicity, and developed business relationships between premium hotels, restaurants, and brands.
Account Director at Bartle, Bogle and Hegarty
March 1, 2008 - September 4, 2025
Handled client briefs from marketing concepts to full advertising campaigns. Responsibilities included compiling competitor reviews, brand and industry research, managing creative development processes, delivering presentations to clients, coordinating with national and international BBH offices, and managing international creative adaptations.

Education

B.A Hons at University of the West of England, Bristol
January 1, 1999 - December 31, 2003
High School Diploma at Cheltenham Ladies College
January 1, 1991 - December 31, 1998
Bachelor of Arts at University of the West of England, Bristol
January 1, 1999 - December 31, 2003
High School Diploma at Cheltenham Ladies College
January 1, 1991 - December 31, 1998
B.A Hons in Business Studies at University of the West of England, Bristol
January 1, 1999 - January 1, 2003
at Cheltenham Ladies College
January 1, 1991 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Consumer Goods, Non-Profit Organization, Real Estate & Construction