I am a digital marketing specialist with over 7 years of experience in performance-driven online and offline campaigns. I excel in multichannel strategy, budget management, and results optimization to maximize campaign success. My expertise ranges from digital campaign planning and buying to coordination with agencies and partners, as well as content creation and social media management. I have successfully managed campaigns for various sectors including automotive, cultural venues, hospitality, cosmetics, mobility associations, and media agencies. My passion lies in combining analytical skills with creative content strategies to engage communities and drive effective marketing outcomes.

Nicolas Pollacchi

I am a digital marketing specialist with over 7 years of experience in performance-driven online and offline campaigns. I excel in multichannel strategy, budget management, and results optimization to maximize campaign success. My expertise ranges from digital campaign planning and buying to coordination with agencies and partners, as well as content creation and social media management. I have successfully managed campaigns for various sectors including automotive, cultural venues, hospitality, cosmetics, mobility associations, and media agencies. My passion lies in combining analytical skills with creative content strategies to engage communities and drive effective marketing outcomes.

Available to hire

I am a digital marketing specialist with over 7 years of experience in performance-driven online and offline campaigns. I excel in multichannel strategy, budget management, and results optimization to maximize campaign success. My expertise ranges from digital campaign planning and buying to coordination with agencies and partners, as well as content creation and social media management.

I have successfully managed campaigns for various sectors including automotive, cultural venues, hospitality, cosmetics, mobility associations, and media agencies. My passion lies in combining analytical skills with creative content strategies to engage communities and drive effective marketing outcomes.

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Language

French
Fluent
English
Advanced
Italian
Advanced

Work Experience

Media Planner & Campaign Manager at Oddity Swiss (Media Agency)
December 1, 2024 - August 4, 2025
Managed digital and offline communication campaigns for clients including Teoxane (cosmetics), TCS Genève (mobility association), Fondation OPALE (art center), SPA & FSPA Genève (animal protection), and Hôtel Les Armures (5-star hotel). Responsibilities included digital ecosystem audits, communications strategy, campaign management, email campaigns, and social media/content management from May 2021 to December 2024.
Digital Project Manager at Village du Soir (Cultural Venue)
February 1, 2022 - August 4, 2025
Implemented national digital campaigns and managed Honda Switzerland’s website content. Served as main contact for all advertising requests from Honda garages and dealerships across Switzerland. Coordinated multichannel campaigns (Search, Display, Social Media) ensuring alignment between corporate and local messaging. Monitored digital KPIs and delivered reports to guide strategic adjustments. Managed social media and community engagement through regular publishing. Period: February 2020 to February 2022.
Digital Marketing Manager at Honda Switzerland (Automotive)
March 1, 2019 - August 4, 2025
Led 360° media campaigns (digital and offline) for key clients such as Caudalie, Geneva Airport, Geneva International Motor Show (GIMS), and Winbiz. Specialized in performance-oriented acquisition campaigns including A/B testing, real-time optimization, and full-funnel strategies. Managed media budgets up to CHF 700,000 across platforms like Meta Ads, Google Ads, LinkedIn, TikTok, Snapchat, programmatic, radio, and OOH/DOOH. Delivered detailed campaign reports and optimization recommendations. Collaborated closely with clients, creative agencies, and media vendors to ensure brand consistency across all touchpoints. Contributed to organic content strategies to support paid campaigns and community engagement. Employed from August 2018 to March 2019.
Social Media & Content Manager (Internship) at TCS Genève (Mobility Association)
July 1, 2018 - August 4, 2025
Independently managed Facebook and Instagram posts to promote services, events, and courses. Created newsletters, articles, and summaries for communication actions. Monitored social media performance metrics and provided weekly reports to the communications team. February 2018 to July 2018.

Education

Bachelor in Digital Marketing & Communication at CREA GENÈVE
January 1, 2015 - January 1, 2018
Business Diploma Commercial Professional Maturity at ECOLE DE COMMERCE AIMÉE-STITELMANN
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Consumer Goods