What Zonky Is: Zonky is a fresh, modern brand dedicated to contributing to children's early years development by focusing on creative and open-ended activity. Our vision is founded on the belief that every child deserves the opportunity to be the best version of themselves.
Core Values
Learning: Fostering curiosity and discovery.
Compassion: Promoting kindness and understanding.
Excellence: Delivering quality products and experiences.
Equality: Ensuring inclusivity in all that we do.
The Target Audience: Our customers are primarily parents of toddlers and preschoolers (aged 24-47, mainly women) who are style-conscious and have a mid-to-high household income. They are actively interested in Scandi design, playroom decor trends, and educational philosophies like Montessori and Waldorf.
Brand Aesthetic & Communication:
Personality: Fun, fresh, and sweet.
Tone of Voice: Enthusiastic, upbeat, and playful. Communication must be clear, polite, and use language that sparks excitement.
Visual Strategy: We use a distinctive visual style that merges reality and fantasy to reflect the magic of a child's unique imagination.
Key Design Rule: All product marketing features must be showcased against our signature pink background.
graphicdesigner illustrator pdf…What Zonky Is: Zonky is a fresh, modern brand dedicated to contributing to children's early years development by focusing on creative and open-ended activity. Our vision is founded on the belief that every child deserves the opportunity to be the best version of themselves.
Core Values
Learning: Fostering curiosity and discovery.
Compassion: Promoting kindness and understanding.
Excellence: Delivering quality products and experiences.
Equality: Ensuring inclusivity in all that we do.
The Target Audience: Our customers are primarily parents of toddlers and preschoolers (aged 24-47, mainly women) who are style-conscious and have a mid-to-high household income. They are actively interested in Scandi design, playroom decor trends, and educational philosophies like Montessori and Waldorf.
Brand Aesthetic & Communication:
Personality: Fun, fresh, and sweet.
Tone of Voice: Enthusiastic, upbeat, and playful. Communication must be clear, polite, and use language that sparks excitement.
Visual Strategy: We use a distinctive visual style that merges reality and fantasy to reflect the magic of a child's unique imagination.
Key Design Rule: All product marketing features must be showcased against our signature pink background.
graphicdesigner illustrator pdfWW…