Vadym
I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads.
About
I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads.
I have 10+ years of hands-on experience in E-commerce, FinTech and lead generation, working across the full acquisition flow from traffic to conversion.
I work with both final KPIs (CPA/CAC, CPI, ROAS, LTV, Retention Rate) and intermediate funnel metrics by analysing the customer journey, identifying bottlenecks and improving performance through analytics and experimentation.
Open to opportunities leading paid acquisition and growth.
- 3 years' experience
- Joined October 2025
Languages
- UkrainianFluent
- RussianFluent
- EnglishIntermediate
Industry experience
- Software & Internet
- Retail
- Financial Services
- Professional Services
- Media & Entertainment
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Work experience
• Managed and optimised Google Ads campaigns for lead generation; reduced CAC by 45% while increasing lead volume. • Set up GA4 + GTM tracking and built dashboards for transparent weekly performance reporting. • Expanded keyword coverage and continuously tested ad copy/landing pages to improve lead quality and efficiency. • Improved Google Business Profile visibility by 62% through local SEO updates supporting inbound demand.
Education
Certifications and awards
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