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I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads. I have 10+ years of hands-on experience in E-commerce, FinTech and lead generation, working across the full acquisition flow from traffic to conversion. I work with both final KPIs (CPA/CAC, CPI, ROAS, LTV, Retention Rate) and intermediate funnel metrics by analysing the customer journey, identifying bottlenecks and improving performance through analytics and experimentation. Open to opportunities leading paid acquisition and growth.…I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads. I have 10+ years of hands-on experience in E-commerce, FinTech and lead generation, working across the full acquisition flow from traffic to conversion. I work with both final KPIs (CPA/CAC, CPI, ROAS, LTV, Retention Rate) and intermediate funnel metrics by analysing the customer journey, identifying bottlenecks and improving performance through analytics and experimentation. Open to opportunities leading paid acquisition and growth.

Vadym

Digital Marketer, Performance Marketer, Affiliate Marketer, +3

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I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads. I have 10+ years of hands-on experience in E-commerce, FinTech and lead generation, working across the full acquisition flow from traffic to conversion. I work with both final KPIs (CPA/CAC, CPI, ROAS, LTV, Retention Rate) and intermediate funnel metrics by analysing the customer journey, identifying bottlenecks and improving performance through analytics and experimentation. Open to opportunities leading paid acquisition and growth.…I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads. I have 10+ years of hands-on experience in E-commerce, FinTech and lead generation, working across the full acquisition flow from traffic to conversion. I work with both final KPIs (CPA/CAC, CPI, ROAS, LTV, Retention Rate) and intermediate funnel metrics by analysing the customer journey, identifying bottlenecks and improving performance through analytics and experimentation. Open to opportunities leading paid acquisition and growth.

Available to hire

I’m a Performance & Growth Marketer focused on paid acquisition through Google Ads.
I have 10+ years of hands-on experience in E-commerce, FinTech and lead generation, working across the full acquisition flow from traffic to conversion.
I work with both final KPIs (CPA/CAC, CPI, ROAS, LTV, Retention Rate) and intermediate funnel metrics by analysing the customer journey, identifying bottlenecks and improving performance through analytics and experimentation.
Open to opportunities leading paid acquisition and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Ukrainian

Fluent

Russian

Fluent

English

Intermediate

Work Experience

Senior SEA Specialist (Google Ads) at QOQU B.V.

June 1, 2023 - Present

• Managed and optimised Google Ads campaigns for lead generation; reduced CAC by 45% while increasing lead volume. • Set up GA4 + GTM tracking and built dashboards for transparent weekly performance reporting. • Expanded keyword coverage and continuously tested ad copy/landing pages to improve lead quality and efficiency. • Improved Google Business Profile visibility by 62% through local SEO updates supporting inbound demand.