Available to hire
I am a digital marketing specialist with expertise in design, audiovisual content, and brand growth strategies, boasting over 7 years of experience across retail, entertainment, culture, education, advertising, and social initiatives. I develop strategies based on research, metrics analysis, and user experience (UX) focused methodologies, integrating visual and audiovisual identity insights to create content aimed at enhancing the quality of products or services.
I have led digital marketing initiatives across diverse sectors and collaborated with cross-functional teams to scale brands, improve online presence, and generate leads. My work blends creative storytelling with data-driven optimization to deliver measurable results and meaningful customer experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
Catalan; Valencian
Beginner
Work Experience
Digital Marketing Assistant (Curricular Internship) at RICA Agency – Barcelona, Spain
May 31, 2025 - July 23, 2025Supported Meta and Google Ads campaigns, contributing to improved performance of key accounts. Prepared the agency’s 2025 annual growth report for the marketing department. Proposed and implemented improvements in internal processes, standardizing workflows. Coordinated report optimization and integration between design, content, and paid media teams.
Digital Marketing Coordinator at Geosystems – Lima, Peru
December 31, 2024 - July 23, 2025Designed and executed the 2023–2025 digital marketing plan for B2B and B2C segments. Coordinated the redesign of the corporate website. Positioned the brand in the mining and topography sectors. Analyzed metrics and prepared monthly reports to optimize digital channels. Coordinated with the sales department to track sales and generate leads, achieving sales exceeding $18K per month. Developed new business lines, such as offering specialized courses.
Freelance Paid Media Specialist at LA ESCUELA – LATAM (remote)
January 31, 2023 - July 23, 2025Designed Paid Media strategies on Meta Ads, coordinating with design and social media teams. Managed campaigns that boosted organic and paid follower growth (+30%) on LinkedIn, Instagram, and YouTube.
Digital Marketing Assistant at Besco – Lima, Peru
October 31, 2022 - July 23, 2025Managed the brand’s social media on Instagram and LinkedIn (Social Media Manager). Designed graphic and motion graphics content, as well as wrote copy for both platforms. Prepared KPI reports and managed weekly content planning.
Digital Marketing Specialist at Cultural Center of Universidad del Pacífico – Lima, Peru
July 31, 2022 - July 23, 2025Managed and grew the community on Facebook, Twitter, and Instagram, achieving 10K followers on Instagram. Created editorial and graphic content for theater and art gallery. Developed the UX experience for the gallery’s virtual exhibitions.
Graphic Designer and Photographer at School of Government and Public Policy, PUCP – Lima, Peru
April 30, 2019 - July 23, 2025Created graphic content for Facebook and institutional printed materials. Conducted photography and video coverage of school events, including editing and post-production.
Administrative Assistant at Faculty of Art and Design, PUCP – Lima, Peru
February 28, 2018 - July 23, 2025Coordinated the review and management of audiovisual equipment inventory with faculty, students, and administrative staff. Managed the loan and maintenance of cameras and audiovisual equipment.
Graphic Designer at Grupo La República – Lima, Perú
May 31, 2016 - July 23, 2025Designed graphic content for the digital platform Aweita, including cartoon and character illustrations. Assisted with advertising copywriting, post-production, retouching, and photo editing.
Digital Marketing Assistant (Curricular Internship) at RICA Agency
May 31, 2025 - July 23, 2025Supported Meta and Google Ads campaigns, contributing to improved performance of key accounts. Prepared the agency’s 2025 annual growth report for the marketing department. Proposed and implemented improvements in internal processes, standardizing workflows. Coordinated report optimization and integration between design, content, and paid media teams.
Digital Marketing Coordinator at Geosystems
December 31, 2024 - July 23, 2025Designed and executed the 2023–2025 digital marketing plan for B2B and B2C segments. Coordinated the redesign of the corporate website. Positioned the brand in the mining and topography sectors. Analyzed metrics and prepared monthly reports to optimize digital channels. Coordinated with the sales department to track sales and generate leads, achieving sales exceeding $18K per month. Developed new business lines, such as offering specialized courses.
Freelance Paid Media Specialist at LA ESCUELA – LATAM
January 31, 2023 - July 23, 2025Designed Paid Media strategies on Meta Ads, coordinating with design and social media teams. Managed campaigns that boosted organic and paid follower growth (+30%) on LinkedIn, Instagram, and YouTube.
Digital Marketing Assistant at Besco
October 31, 2022 - July 23, 2025Managed the brand’s social media on Instagram and LinkedIn. Designed graphic and motion graphics content, as well as wrote copy for both platforms. Prepared KPI reports and managed weekly content planning.
Digital Marketing Specialist at Cultural Center of Universidad del Pacífico
July 31, 2022 - July 23, 2025Managed and grew the community on Facebook, Twitter, and Instagram, achieving 10K followers on Instagram. Created editorial and graphic content for theater and art gallery. Developed the UX experience for the gallery’s virtual exhibitions.
Graphic Designer and Photographer at School of Government and Public Policy, PUCP
April 30, 2019 - July 23, 2025Created graphic content for Facebook and institutional printed materials. Conducted photography and video coverage of school events, including editing and post-production.
Administrative Assistant at Faculty of Art and Design, PUCP
February 28, 2018 - July 23, 2025Coordinated the review and management of audiovisual equipment inventory with faculty, students, and administrative staff. Managed the loan and maintenance of cameras and audiovisual equipment.
Graphic Designer at Grupo La República
May 31, 2016 - July 23, 2025Designed graphic content for the digital platform Aweita, including cartoon and character illustrations. Assisted with advertising copywriting, post-production, retouching, and photo editing.
Digital Marketing Intern (Curricular Internship) at RICA Agency
May 1, 2025 - September 6, 2025Developed and implemented a marketing scaling plan (Mar–May 2025); improved internal processes by standardizing and organizing team workflows; coordinated report optimization and alignment between design, content, and paid media; supported Meta and Google Ads campaigns, contributing to performance growth of key accounts.
Digital Marketing Coordinator at Geosystems
December 31, 2024 - September 6, 2025Expanded the brand’s digital presence across social media and online channels; designed and executed the 2023–2025 digital marketing plan for B2B and B2C, strengthening branding and positioning in the mining and surveying sector. Coordinated corporate website redesign and optimized metrics to improve results. Generated leads and supported the sales team, contributing to sales exceeding $50K USD. Developed new business lines, including specialized courses.
Freelance Paid Media Specialist at LA ESCUELA
January 31, 2023 - September 6, 2025Designed Paid Media strategies on Meta Ads, coordinating with design and social media teams. Managed campaigns that boosted organic and paid follower growth (+30%) on LinkedIn, Instagram, and YouTube.
Digital Marketing Assistant at Besco
October 1, 2022 - September 6, 2025Created graphic content and motion graphics, and wrote copy for social media platforms. Prepared KPI reports and managed weekly content planning. Social Media Management of the brand’s Instagram and LinkedIn accounts.
Digital Marketing Specialist at Cultural Center of Universidad del Pacífico
July 31, 2022 - September 6, 2025Managed and grew social media communities on Facebook, Twitter, and Instagram, reaching 10K followers on Instagram. Designed editorial and graphic content for theater and art gallery projects. Developed the UX experience for virtual gallery exhibitions.
Graphic Designer and Photographer at School of Government and Public Policy, PUCP
April 1, 2019 - September 6, 2025Created graphic content for Facebook and printed materials. Photographed and recorded videos of events, including editing and post-production.
Administrative Assistant at Faculty of Art and Design, PUCP
February 1, 2018 - September 6, 2025Coordinated audiovisual equipment inventory with faculty, students, and administrative staff. Managed the loan and maintenance of cameras and audiovisual equipment.
Graphic Designer at Grupo La República
May 1, 2016 - September 6, 2025Designed digital content for the Aweita platform, including illustrations and characters. Assisted with advertising copywriting, post-production, retouching, and photo editing.
Digital Marketing Intern (Curricular Internship) at RICA Agency
May 1, 2025 - September 6, 2025Developed a marketing scaling plan for 2025 and standardized internal workflows; aligned design, content, and paid media; supported Meta and Google Ads campaigns, contributing to key account performance.
Digital Marketing Coordinator at Geosystems
December 1, 2024 - September 6, 2025Expanded the brand’s digital presence and led the 2023–2025 digital marketing plan for B2B and B2C; coordinated website redesign and metric optimization; generated leads and supported sales; developed new business lines.
Freelance Paid Media Specialist at LA ESCUELA
January 1, 2023 - September 6, 2025Designed Paid Media strategies on Meta Ads; coordinated with design and social media teams; managed campaigns boosting follower growth on LinkedIn, Instagram, and YouTube.
Digital Marketing Assistant at Besco
October 1, 2022 - September 6, 2025Created graphic content and motion graphics; wrote copy for social media; prepared KPI reports and managed weekly content planning; social media management of Instagram and LinkedIn.
Digital Marketing Specialist at Cultural Center of Universidad del Pacífico
July 1, 2022 - September 6, 2025Managed and grew social media communities; designed editorial and graphic content for theater and art gallery projects; developed the UX for virtual gallery exhibitions.
Graphic Designer and Photographer at School of Government and Public Policy, PUCP
April 1, 2019 - September 6, 2025Created graphic content for Facebook and printed materials; photographed and edited events.
Administrative Assistant at Faculty of Art and Design, PUCP
February 1, 2018 - September 6, 2025Coordinated audiovisual equipment inventory; managed loan and maintenance of cameras and equipment.
Graphic Designer at Grupo La República
May 1, 2016 - September 6, 2025Designed digital content for Aweita; assisted with advertising copywriting, post-production, retouching, and photo editing.
Digital Marketing Intern (Curricular Internship) at RICA Agency
May 1, 2025 - May 1, 2025Developed and implemented a marketing scaling plan for 2025. Standardized and organized team workflows to improve internal processes. Aligned design, content, and paid media through coordinated reporting. Supported Meta and Google Ads campaigns, contributing to growth for key accounts.
Digital Marketing Coordinator at Geosystems
December 1, 2024 - December 1, 2024Expanded the brand's digital presence across social media and online channels. Designed and executed the 2023–2025 digital marketing plan for B2B and B2C, strengthening branding and positioning in the mining and surveying sector. Coordinated corporate website redesign and optimized metrics to improve results. Generated leads and supported the sales team, contributing to sales exceeding $50K USD. Developed new business lines, including specialized courses.
Freelance Paid Media Specialist at LA ESCUELA
January 1, 2023 - January 1, 2023Designed Paid Media strategies on Meta Ads, coordinating with design and social media teams. Managed campaigns that boosted organic and paid follower growth (+30%) on LinkedIn, Instagram, and YouTube.
Digital Marketing Assistant at Besco
October 1, 2022 - October 1, 2022Created graphic content and motion graphics, and wrote copy for social media platforms. Prepared KPI reports and managed weekly content planning. Social Media Management of the brand’s Instagram and LinkedIn accounts.
Digital Marketing Specialist at Cultural Center of Universidad del Pacífico
July 1, 2022 - July 1, 2022Managed and grew social media communities on Facebook, Twitter, and Instagram, reaching 10K followers on Instagram. Designed editorial and graphic content for theater and art gallery projects. Developed the UX experience for virtual gallery exhibitions.
Graphic Designer and Photographer at School of Government and Public Policy, PUCP
April 1, 2019 - April 1, 2019Created graphic content for Facebook and printed materials. Photographed and recorded videos of events, including editing and post-production.
Administrative Assistant at Faculty of Art and Design, PUCP
February 1, 2018 - February 1, 2018Coordinated audiovisual equipment inventory with faculty, students, and administrative staff. Managed the loan and maintenance of cameras and audiovisual equipment.
Graphic Designer at Grupo La República
May 1, 2016 - May 1, 2016Designed digital content for Aweita, including illustrations and characters. Assisted with advertising copywriting, post-production, retouching, and photo editing.
Digital Marketing Intern (Curricular Internship) at RICA Agency
May 31, 2025 - May 31, 2025Developed and implemented a marketing scaling plan for 2025; standardized and organized team workflows; aligned design, content, and paid media; supported Meta and Google Ads campaigns, contributing to the performance growth of key accounts.
Freelance Paid Media Specialist at LA ESCUELA
January 31, 2023 - January 31, 2023Designed paid media strategies on Meta Ads; coordinated with design and social teams; managed campaigns that boosted follower growth (+30%) on LinkedIn, Instagram, and YouTube.
Digital Marketing Assistant at Besco
October 31, 2022 - October 31, 2022Created graphic content and motion graphics; wrote copy; prepared KPI reports; managed weekly content planning; social media management of Instagram and LinkedIn.
Digital Marketing Specialist at Cultural Center of Universidad del Pacífico
July 31, 2022 - July 31, 2022Managed and grew social media communities on Facebook, Twitter, and Instagram; reached 10K followers on Instagram; designed editorial and graphic content; developed UX for virtual gallery exhibitions.
Graphic Designer and Photographer at School of Government and Public Policy, PUCP
April 30, 2019 - April 30, 2019Created graphic content for Facebook and printed materials; photographed and recorded videos of events, including editing and post-production.
Administrative Assistant at Faculty of Art and Design, PUCP
February 28, 2018 - February 28, 2018Coordinated audiovisual equipment inventory with faculty, students, and administrative staff; managed the loan and maintenance of cameras and audiovisual equipment.
Graphic Designer at Grupo La República
May 31, 2016 - May 31, 2016Designed digital content for Aweita, including illustrations and characters; assisted with advertising copywriting, post-production, retouching, and photo editing.
Education
Master’s Degree at Autonomous University of Barcelona (UAB)
November 1, 2024 - July 31, 2025Bachelor’s Degree at Pontifical University of Peru (PUCP)
March 1, 2009 - July 31, 2015Master’s Degree in Audiovisual Content and Advertising at Autonomous University of Barcelona (UAB)
November 1, 2024 - July 1, 2025Bachelor’s Degree in Fine Arts, majoring in Graphic Design at Pontifical University of Peru (PUCP)
March 1, 2009 - July 1, 2015Master’s Degree in Audiovisual Content and Advertising at Autonomous University of Barcelona (UAB)
November 1, 2024 - July 1, 2025Bachelor’s Degree in Fine Arts, majoring in Graphic Design at Pontifical University of Peru (PUCP)
March 1, 2009 - July 1, 2015Master’s Degree in Audiovisual Content and Advertising at Autonomous University of Barcelona (UAB)
November 1, 2024 - July 1, 2025Bachelor’s Degree in Fine Arts, majoring in Graphic Design at Pontifical University of Peru (PUCP)
March 1, 2009 - July 1, 2015Master’s Degree in Audiovisual Content and Advertising at Autonomous University of Barcelona (UAB)
November 1, 2024 - July 1, 2025Bachelor’s Degree in Fine Arts, majoring in Graphic Design at Pontifical University of Peru (PUCP)
March 1, 2009 - July 1, 2015Qualifications
Growth Hacking Marketing Course
November 1, 2023 - December 31, 2023UX/UI Design Course
June 1, 2022 - September 30, 2022Design Center Lima Event (UX/UI)
August 1, 2022 - September 30, 2022Social Media and Growth Hacking Marketing Program
March 1, 2022 - April 30, 2022Marketing Course for Cultural Institutions and Projects
January 1, 2021 - March 31, 2021E-commerce and Digital Marketing Course
September 1, 2018 - November 30, 2018Diploma in Art Direction
June 1, 2018 - October 31, 2018Growth Hacking Marketing Course
November 1, 2023 - December 31, 2023UX/UI Design Course
June 1, 2022 - September 30, 2022Design Center Lima Event (UX/UI)
August 1, 2022 - September 30, 2022Social Media and Growth Hacking Marketing Program
March 1, 2022 - April 30, 2022Marketing Course for Cultural Institutions and Projects
January 1, 2021 - March 31, 2021E-commerce and Digital Marketing Course
September 1, 2018 - November 30, 2018Diploma in Art Direction
June 1, 2018 - October 31, 2018Growth Hacking Marketing Course
November 1, 2023 - December 31, 2023UX/UI Design Course
June 1, 2022 - September 1, 2022Design Center Lima Event (UX/UI)
August 1, 2022 - September 1, 2022Social Media and Growth Hacking Marketing Program
March 1, 2022 - April 1, 2022Marketing Course for Cultural Institutions and Projects
January 1, 2021 - March 1, 2021E-commerce and Digital Marketing Course
September 1, 2018 - November 1, 2018Diploma in Art Direction
June 1, 2018 - October 1, 2018Growth Hacking Marketing Course
November 1, 2023 - December 1, 2023UX/UI Design Course
June 1, 2022 - September 1, 2022Design Center Lima Event (UX/UI)
August 1, 2022 - September 1, 2022Social Media and Growth Hacking Marketing Program
March 1, 2022 - April 1, 2022Marketing Course for Cultural Institutions and Projects
January 1, 2021 - March 1, 2021E-commerce and Digital Marketing Course
September 1, 2018 - November 1, 2018Diploma in Art Direction
June 1, 2018 - October 1, 2018Growth Hacking Marketing Course
November 1, 2023 - December 1, 2023UX/UI Design Course
June 1, 2022 - September 1, 2022Design Center Lima Event (UX/UI)
August 1, 2022 - September 1, 2022Social Media and Growth Hacking Marketing Program
March 1, 2022 - April 1, 2022Marketing Course for Cultural Institutions and Projects
January 1, 2021 - March 1, 2021E-commerce and Digital Marketing Course
September 1, 2018 - November 1, 2018Diploma in Art Direction
June 1, 2018 - October 1, 2018Growth Hacking Marketing Course
November 1, 2023 - December 1, 2023UX/UI Design Course
June 1, 2022 - September 1, 2022Design Center Lima Event (UX/UI)
August 1, 2022 - September 1, 2022Social Media and Growth Hacking Marketing Program
March 1, 2022 - April 1, 2022Marketing Course for Cultural Institutions and Projects
January 1, 2021 - March 1, 2021E-commerce and Digital Marketing Course
September 1, 2018 - November 1, 2018Diploma in Art Direction
June 1, 2018 - October 1, 2018Industry Experience
Retail, Education, Non-Profit Organization, Media & Entertainment, Agriculture & Mining, Professional Services
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