Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Social Media & Content Strategist with a background in PR and corporate communications, and international experience across Europe, US and Asia. I help brands clarify their message and turn it into consistent, strategic content. I focus on building simple but effective content systems — combining strategy, storytelling and visual direction — so brands don’t just post, but communicate with purpose.…I’m a Social Media & Content Strategist with a background in PR and corporate communications, and international experience across Europe, US and Asia. I help brands clarify their message and turn it into consistent, strategic content. I focus on building simple but effective content systems — combining strategy, storytelling and visual direction — so brands don’t just post, but communicate with purpose.

Valeria Ureta Benito

Growth Marketer, Digital Marketer, Content Strategist, +2





I’m a Social Media & Content Strategist with a background in PR and corporate communications, and international experience across Europe, US and Asia. I help brands clarify their message and turn it into consistent, strategic content. I focus on building simple but effective content systems — combining strategy, storytelling and visual direction — so brands don’t just post, but communicate with purpose.…I’m a Social Media & Content Strategist with a background in PR and corporate communications, and international experience across Europe, US and Asia. I help brands clarify their message and turn it into consistent, strategic content. I focus on building simple but effective content systems — combining strategy, storytelling and visual direction — so brands don’t just post, but communicate with purpose.

Available to hire

I’m a Social Media & Content Strategist with a background in PR and corporate communications, and international experience across Europe, US and Asia. I help brands clarify their message and turn it into consistent, strategic content.

I focus on building simple but effective content systems — combining strategy, storytelling and visual direction — so brands don’t just post, but communicate with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Operations, Logistics and Marketing Assistant at Ecolah Pte Ltd

January 1, 2025 - January 1, 2026

Support B2B food import and distribution operations, gain hands-on experience in logistics, supply chain coordination, and operational workflows. Collaborate cross-functionally to understand cost structures, margins, and operational constraints impacting commercial decisions. Lead the development of a B2C marketing plan from scratch, focusing on customer acquisition, funnel design, and sales growth.

Social Media Strategist and PR at Saint-Gobain España S.L.

January 1, 2024 - January 1, 2025

Designed and executed digital content strategies with external agencies to drive web traffic and audience engagement. Tracked performance metrics and implemented data-driven optimizations for campaigns and social media. Managed press releases, branded content, media relations, and coordinated events to ensure consistent brand messaging.

Digital Growth Marketing and Social Media Growth at Digital Growth Marketing & Social Media Growth Boutique

January 1, 2023 - January 1, 2024

Supported the launch of a Spanish marketing agency in the US market through growth-oriented marketing initiatives. Developed strategic content and social media initiatives aligned with audience acquisition and brand growth objectives. Contributed to content-led growth projects, including UGC campaigns and podcast promotion.

PR - Brand Delicious Agency at Brand Delicious Agency

January 1, 2022 - January 1, 2023

Managed influencer and journalist relations for restaurant and food brands, coordinating invitations and on-site visits. Planned and executed gastronomic events and PR campaigns, ensuring alignment with client objectives and brand positioning. Drafted press releases and coordinated media relations with key stakeholders, supporting brand visibility and reputation.