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I'm Valerio Lauri, a Senior Digital Designer based in North London. I specialise in brand identity and digital communications, turning ideas into impactful visuals for print, web, and social. I love building design systems in Figma, collaborating with clients, and delivering work that looks sharp and feels intuitive. When I'm not designing, I enjoy art exhibitions, live music in London, and exploring new tools like AI assistants (Adobe Firefly, ChatGPT) to help teams work smarter. I’m an active contributor to Adobe Firefly and Figma forums, mentor junior designers, and I'm always looking for elegant graphic solutions that align with client needs.…I'm Valerio Lauri, a Senior Digital Designer based in North London. I specialise in brand identity and digital communications, turning ideas into impactful visuals for print, web, and social. I love building design systems in Figma, collaborating with clients, and delivering work that looks sharp and feels intuitive. When I'm not designing, I enjoy art exhibitions, live music in London, and exploring new tools like AI assistants (Adobe Firefly, ChatGPT) to help teams work smarter. I’m an active contributor to Adobe Firefly and Figma forums, mentor junior designers, and I'm always looking for elegant graphic solutions that align with client needs.

Valerio Lauri

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I'm Valerio Lauri, a Senior Digital Designer based in North London. I specialise in brand identity and digital communications, turning ideas into impactful visuals for print, web, and social. I love building design systems in Figma, collaborating with clients, and delivering work that looks sharp and feels intuitive. When I'm not designing, I enjoy art exhibitions, live music in London, and exploring new tools like AI assistants (Adobe Firefly, ChatGPT) to help teams work smarter. I’m an active contributor to Adobe Firefly and Figma forums, mentor junior designers, and I'm always looking for elegant graphic solutions that align with client needs.…I'm Valerio Lauri, a Senior Digital Designer based in North London. I specialise in brand identity and digital communications, turning ideas into impactful visuals for print, web, and social. I love building design systems in Figma, collaborating with clients, and delivering work that looks sharp and feels intuitive. When I'm not designing, I enjoy art exhibitions, live music in London, and exploring new tools like AI assistants (Adobe Firefly, ChatGPT) to help teams work smarter. I’m an active contributor to Adobe Firefly and Figma forums, mentor junior designers, and I'm always looking for elegant graphic solutions that align with client needs.

Available to hire

I’m Valerio Lauri, a Senior Digital Designer based in North London. I specialise in brand identity and digital communications, turning ideas into impactful visuals for print, web, and social. I love building design systems in Figma, collaborating with clients, and delivering work that looks sharp and feels intuitive.

When I’m not designing, I enjoy art exhibitions, live music in London, and exploring new tools like AI assistants (Adobe Firefly, ChatGPT) to help teams work smarter. I’m an active contributor to Adobe Firefly and Figma forums, mentor junior designers, and I’m always looking for elegant graphic solutions that align with client needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Freelance Creative Designer at Self-employed / Freelance

August 1, 2024 - Present

Brand identity and B2B/B2C communication management, including compelling visuals for collateral such as print materials and bespoke PowerPoint presentations. Web-side responsibilities include design system governance (Figma/Principle), social media assets (Figma/Canva), and HubSpot newsletters; main clients CFA Institute, Visa, Philip Morris.

Design Manager at OMD Create - Omnicom

July 1, 2023 - July 1, 2024

Led the design team, mentoring junior designers and managing AI tools. Direct client and stakeholder communication and brief refinement. Main clients: Levi’s, IG Group, Burt’s Bees, Philips, Audi, Shark Ninja.

Senior Digital Designer at OMD Create - Omnicom

July 1, 2021 - July 1, 2023

Translated client needs into creative solutions for social media campaigns and multiple marketing channels. Responsibilities included visual ideation, reels production (After Effects), web banner creation (Figma/Canva), AR filters for Facebook, pitch/presentation design (PowerPoint), and internal email design (HubSpot). Clients: Alibaba, British Airways, Pepsi, Martini, Bombay Sapphire, SAP, John Lewis & Waitrose, Quaker, Ever Clean.

Senior Digital / Web Designer at Three Mobile UK

September 1, 2019 - March 1, 2021

Web campaign visuals development (web content and banner sets). Part of internal creative team and 3 scrum teams; accountable for user journeys, contributed to Three’s design system and atomic library; adhered to brand guidelines, accessibility WCAG, and agile collaboration with managers, copywriters, UX, and developers.

Freelance Senior Digital Designer at Self-employed / Freelance

April 1, 2014 - July 1, 2019

Freelanced for media companies, agencies, and in-house teams; worked on pitches, web campaigns, visual identity, and brand refreshes with a focus on social media. Led design teams and mentored junior designers; notable projects included NatWest, Westminster, Harrods, BP, Bwin, Groupon, Skoda, Fiat, Ukraine Airlines, Xerox.

Head of Design at DabGaming

April 1, 2011 - March 1, 2014

Led the design team, managed task scheduling, coached junior designers, and interfaced directly with other team leads and stakeholders.

Senior Design at DabGaming

October 1, 2010 - March 1, 2011

Sole designer responsible for full brand identity and product design: GUI mockups, motion graphic effects, iconography, character illustrations, and accompanying marketing assets (landing pages, social media content, newsletters).