Hi, I’m Francois. Born and raised in South Africa, I now call Perth, Australia home. I entered the world of advertising because I loved drawing, and that passion launched an incredible 18-year journey across the full spectrum of the industry—from design, art direction, copywriting and illustration to client management, photography, production, and even the occasional office pizza run. I built a strong foundation with an all-hands-on-deck mindset in smaller agencies, which taught me versatility and collaboration. Today I run my own independent creative studio as a one-man team with big ideas and even bigger dreams. I’m committed to evolving my skillset, embracing new tech, and adapting to brands and audiences while valuing meaningful client relationships—happy clients = happy life. I thrive on taking campaigns from concept to execution and love seeing ideas come to life out in the world. It’s been an exciting journey, and I can’t wait to see what’s next. Dreams fuel the work I do, and I’m excited to continue growing as a creative problem-solver who partners with clients to deliver outstanding creative that resonates in today’s dynamic landscape.…

Francois van Loggerenberg

PRO

Hi, I’m Francois. Born and raised in South Africa, I now call Perth, Australia home. I entered the world of advertising because I loved drawing, and that passion launched an incredible 18-year journey across the full spectrum of the industry—from design, art direction, copywriting and illustration to client management, photography, production, and even the occasional office pizza run. I built a strong foundation with an all-hands-on-deck mindset in smaller agencies, which taught me versatility and collaboration. Today I run my own independent creative studio as a one-man team with big ideas and even bigger dreams. I’m committed to evolving my skillset, embracing new tech, and adapting to brands and audiences while valuing meaningful client relationships—happy clients = happy life. I thrive on taking campaigns from concept to execution and love seeing ideas come to life out in the world. It’s been an exciting journey, and I can’t wait to see what’s next. Dreams fuel the work I do, and I’m excited to continue growing as a creative problem-solver who partners with clients to deliver outstanding creative that resonates in today’s dynamic landscape.…

Available to hire

Hi, I’m Francois. Born and raised in South Africa, I now call Perth, Australia home. I entered the world of advertising because I loved drawing, and that passion launched an incredible 18-year journey across the full spectrum of the industry—from design, art direction, copywriting and illustration to client management, photography, production, and even the occasional office pizza run. I built a strong foundation with an all-hands-on-deck mindset in smaller agencies, which taught me versatility and collaboration. Today I run my own independent creative studio as a one-man team with big ideas and even bigger dreams. I’m committed to evolving my skillset, embracing new tech, and adapting to brands and audiences while valuing meaningful client relationships—happy clients = happy life. I thrive on taking campaigns from concept to execution and love seeing ideas come to life out in the world. It’s been an exciting journey, and I can’t wait to see what’s next.

Dreams fuel the work I do, and I’m excited to continue growing as a creative problem-solver who partners with clients to deliver outstanding creative that resonates in today’s dynamic landscape.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Graphic Designer / Art Director / Creative Director (Self-employed) at Self-employed / Independent Creative Studio
March 1, 2016 - Present
Consult with advertising agencies and direct clients to deliver through-the-line creative work across branding, digital, print, and social media platforms. Lead full creative concept development, art direction, and design production. Manage external resources (writers, developers, photographers) as needed for project execution. Present concepts and creative strategies to senior clients, contributing to business growth.
Graphic Designer at Dreamstate
February 1, 2016 - September 19, 2025
Led the creative development of integrated marketing campaigns through various different media.
Marketing, Design, Advertising and Brand Development at Mike's Kitchen Restaurant Franchise
May 1, 2013 - September 19, 2025
Oversee all marketing and advertising activities for the Mike's Kitchen brand across South Africa. Develop and manage creative campaigns, from concept to production, aligned with brand strategy and budgets.
Art Director/Graphic Designer at Gas Advertising
January 1, 2010 - September 19, 2025
Developed visual campaigns across traditional and emerging media platforms. Worked closely with account teams to ensure cohesive storytelling and execution.
Junior Art Director/Graphic Designer at Wassp Advertising
August 1, 2007 - September 19, 2025
Gained hands-on experience with creative concepting, design production, and client servicing. Supported senior creatives in developing ATL and BTL campaigns, learning the foundations of agency creative work.
Self-employed Graphic Designer / Art Director / Creative Director at Self-employed / Independent Creative Studio
March 1, 2016 - Present
- Consult with advertising agencies and direct clients to deliver through-the-line creative work across branding, digital, print, and social media platforms. - Lead full creative concept development, art direction, and design production. - Manage external resources (writers, developers, photographers) as needed for project execution. - Present concepts and creative strategies to senior clients, contributing to business growth.
Graphic Designer at Dreamstate
February 1, 2016 - September 19, 2025
Led the creative development of integrated marketing campaigns through various different media.
Marketing, Design, Advertising and Brand Development at Mike's Kitchen Restaurant franchise
May 1, 2013 - September 19, 2025
- Oversaw all marketing and advertising activities for the Mike’s Kitchen brand across South Africa. - Developed and managed creative campaigns, from concept to production, aligned with brand strategy and budgets.
Art Director/Graphic Designer at Gas advertising
January 1, 2010 - September 19, 2025
- Developed visual campaigns across traditional and emerging media platforms. - Worked closely with account teams to ensure cohesive storytelling and execution.
Junior Art Director/Graphic Designer at Wassp advertising
August 1, 2007 - September 19, 2025
- Gained hands-on experience with creative concepting, design production, and client servicing. - Supported senior creatives in developing ATL and BTL campaigns, learning the foundations of agency creative work.
Graphic Designer / Art Director / Creative Director at Self employed
March 1, 2016 - Present
Consult with advertising agencies and direct clients to deliver through-the-line creative work across branding, digital, print, and social media platforms. Lead full creative concept development, art direction, and design production. Manage external resources (writers, developers, photographers) as needed for project execution. Present concepts and creative strategies to senior clients, contributing to business growth.
Graphic Designer at Dreamstate
February 1, 2016 - September 19, 2025
Led the creative development of integrated marketing campaigns through various different media.
Marketing, Design, Advertising and Brand Development at Mike's Kitchen Restaurant Franchise
May 1, 2013 - September 19, 2025
Oversaw all marketing and advertising activities for the Mike’s Kitchen brand across South Africa. Developed and managed creative campaigns, from concept to production, aligned with brand strategy and budgets.
Art Director / Graphic Designer at Gas Advertising
January 1, 2010 - September 19, 2025
Developed visual campaigns across traditional and emerging media platforms. Worked closely with account teams to ensure cohesive storytelling and execution.
Junior Art Director / Graphic Designer at Wassp Advertising
August 1, 2007 - September 19, 2025
Gained hands-on experience with creative concepting, design production, and client servicing. Supported senior creatives in developing ATL and BTL campaigns, learning the foundations of agency creative work.

Education

BA in Brand Communications at AAA School of Advertising
February 1, 2025 - December 5, 2026
currently finishing the conversion of my diploma to degree
Diploma in Visual Communication, Art Direction at AAA School of Advertising
February 1, 2002 - January 1, 2005
Matric at Linden Hoerskool / High School
January 1, 1999 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other
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