Social media communicator and digital marketing specialist with over 8 years of experience in 360 digital strategies, project management, influencer marketing, and event production. I have had the opportunity to work with brands such as Cargill (Tip-Top, Cainsa/Delicias), Tigo Nicaragua, Keiser University, HelpYouFind.Me, and LinkTaco, carrying out high-impact campaigns in sectors such as food and beverages, technology, education, and digital services. Always learning, always evolving. Open to new projects, collaborations, and creative opportunities.…

Vanessa Martínez Hernández

Social media communicator and digital marketing specialist with over 8 years of experience in 360 digital strategies, project management, influencer marketing, and event production. I have had the opportunity to work with brands such as Cargill (Tip-Top, Cainsa/Delicias), Tigo Nicaragua, Keiser University, HelpYouFind.Me, and LinkTaco, carrying out high-impact campaigns in sectors such as food and beverages, technology, education, and digital services. Always learning, always evolving. Open to new projects, collaborations, and creative opportunities.…

Available to hire

Social media communicator and digital marketing specialist with over 8 years of experience in 360 digital strategies, project management, influencer marketing, and event production.

I have had the opportunity to work with brands such as Cargill (Tip-Top, Cainsa/Delicias), Tigo Nicaragua, Keiser University, HelpYouFind.Me, and LinkTaco, carrying out high-impact campaigns in sectors such as food and beverages, technology, education, and digital services.

Always learning, always evolving. Open to new projects, collaborations, and creative opportunities.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Marketing Manager at Netlandish
July 1, 2022 - Present
Developed and implemented digital marketing strategies for Netlandish products: Help You Find Me (HYF.M) and Link Taco. Grew the newsletter subscriber base by 244% and increased unique opens by 208% for HYF.M between December 2022 and February 2025. Optimized website performance with increases in page views (+7.7%) and visit duration (+25.9%), while reducing bounce rate (-4.8%) achieving 100% subscriber growth (2023–2025). Built strategic influencer and affiliate partnerships that expanded campaign reach by 40% and strengthened brand credibility. Led creation of a content and style manual for Link Taco to unify brand voice and design, and designed social media content and email marketing sequences optimized for conversion and engagement.
Project Manager at Kronoscode
June 1, 2022 - September 1, 2025
Managed client accounts with a focus on long-term relationships and satisfaction. Spearheaded website projects for clients such as FCA Ma and BFP Bank, significantly improving brand visibility and website functionality. Handled budgets, timelines, and upselling opportunities, delivering strategic recommendations and insights.
Digital Marketing Strategist at Keiser University
August 1, 2021 - September 1, 2025
Developed marketing and communication strategies and media plans, improving marketing efficiency by 40%. Supervised and coordinated graphic design, content, and audiovisual production teams, optimizing collaboration and quality of final products. Collaborated with over 10 influencers per campaign to promote educational programs, achieving 25% ROI. Organized online and offline events, increasing attendance by 30%.
Senior Content Manager at Carlos Cuadra Cardenal Publicidad / McCann World Group
September 1, 2020 - September 1, 2025
Implemented effective social media strategies and content plans to optimize the brand's online presence, resulting in increased visibility, follower engagement, and strong brand positioning. Led influencer campaigns aligned with brand goals, optimizing costs and measuring performance. Managed brands such as Cargill (Pollo Tip-Top, Cainsa/Delicias, Kimby) and Tigo Nicaragua.

Education

Master in Strategic Management and Innovation in Communication at Universidad de Cádiz
January 1, 2023 - January 1, 2025
Bachelor in Social Communication at Universidad Centroamericana
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Education, Travel & Hospitality, Consumer Goods, Retail
    paper Portfolio Vanessa Martínez
    Here you can find some of the projects I have worked in my professional career, as well as feedback from some employers.…

Hire a Digital Marketer

We have the best digital marketer experts on Twine. Hire a digital marketer in Jerez de la Frontera today.