Marketing Specialist at AutoPilot

Directed end-to-end marketing initiatives from drafting and research to design, revisions, and final production, ensuring consistent execution across all channels. Led creative development for decks, content, and visual assets; collaborated with internal stakeholders and external agencies. Built foundational marketing systems including brand guidelines, messaging frameworks, and design processes to ensure long-term consistency and scalability. Managed go-to-market activities for new product launches, including creating digital ads, email campaigns, newsletters, and social media content. Involved in go-to-market strategy and delivering impactful communications.

Creative & Product Marketing at Hit Pay

Directed creative and product marketing for Asia-Pacific region; produced digital ads, email marketing campaigns, newsletters, and social media content; collaborated with product and engineering teams to align messaging with product goals. Analyzed campaign performance and user engagement metrics to inform creative strategy. Created multilingual content for inclusive product integration. Used Google Analytics, social media ads, Canva, Figma, Adobe Photoshop, Illustrator; delivered marketing assets across decks, landing pages, and emails.