I am a digital marketing and communications professional based in Lagos, Nigeria, with experience across B2B marketing, healthcare and pharmaceutical marketing, e-commerce, and customer acquisition. I excel at content marketing, SMS and email marketing, social media management, lead generation, and sales support, and I am passionate about driving brand awareness, customer engagement, and lead conversion.

FARINDE ADURAGBEMI VICTORIA

I am a digital marketing and communications professional based in Lagos, Nigeria, with experience across B2B marketing, healthcare and pharmaceutical marketing, e-commerce, and customer acquisition. I excel at content marketing, SMS and email marketing, social media management, lead generation, and sales support, and I am passionate about driving brand awareness, customer engagement, and lead conversion.

Available to hire

I am a digital marketing and communications professional based in Lagos, Nigeria, with experience across B2B marketing, healthcare and pharmaceutical marketing, e-commerce, and customer acquisition.

I excel at content marketing, SMS and email marketing, social media management, lead generation, and sales support, and I am passionate about driving brand awareness, customer engagement, and lead conversion.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Email Marketing Specialist at Jewel Rayel Collection
June 1, 2024 - March 1, 2025
Spearheaded the implementation of email marketing campaigns that enhanced customer engagement and revenue growth. Ideated and executed campaigns achieving a 40% conversion rate. Increased website visits by 50% in 90 days through A/B testing and optimization of email templates and calls-to-action. Collaborated with designers, engineers, and content marketing to maintain a cohesive brand tone and unified messaging.
Website Designer and Copywriter (Contract) at The Woman's Hospital
June 1, 2024 - August 31, 2024
Managed end-to-end website design, creating user-friendly landing pages for diverse client demographics. Optimized visuals, content, and copy to deliver a user-centric design, improving user experience by 25% within the first 30 days. Received a 95% satisfaction rating from the client.
Digital Marketing Specialist at Totalbodyshop
September 1, 2021 - December 31, 2023
Created and grew a mailing list with 25% open rate and 30% click-through rate within the first six months. Boosted conversions by 20% through targeted email campaigns and iterative content/audience testing. Expanded email lists by an average of 50%. Built a loyal community of 200 clients and returning customers. Produced SEO-ranked content and designed landing pages to convert traffic.
Communications and Sales Associate at Radease Ltd
April 1, 2025 - December 1, 2025
Planned, executed, and managed content marketing across LinkedIn, Instagram, Facebook, and X to support brand awareness and audience engagement. Executed SMS marketing campaigns to nurture leads, support customer acquisition, and drive conversions. Supported internal communications and sales operations in collaboration with HR and growth teams. Maintained accurate CRM records to support sales pipeline tracking, reporting, and KPI monitoring.
Secretary, Social Media & Sales Support at Syzyfield Autos
November 1, 2024 - February 1, 2025
Managed daily customer inquiries across social media and Jiji Marketplace, responding to 20–40+ leads per week. Converted 30–50% of online inquiries into qualified prospects through consistent follow-ups and persuasive chat communication. Coordinated between customers and the sales team to support vehicle sales, contributing to monthly closures. Reduced customer response time by 60%, improving conversion efficiency and satisfaction. Created and managed vehicle listings on Jiji, increasing visibility and inbound inquiries. Maintained administrative and customer records to support sales operations and reporting.
Website Designer and Copywriter (Contract) at The Woman’s Hospital
June 1, 2024 - August 1, 2024
Managed the end-to-end design of the company’s website, creating user-friendly landing pages for the different demographics of clients. Optimized visuals, content, and copy to create a user-centric design that aided intuitive navigation and improved the user experience by 25% within the first 30 days of launch. Received a 95% satisfaction rate from the client.

Education

B.sc Business Administration at Obafemi Awolowo University
April 15, 2018 - August 20, 2024

Qualifications

Virtual Assistant
March 24, 2025 - August 2, 2025
Digital Marketing
January 31, 2026 - April 30, 2026
Upcoming qualification

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education, Healthcare, Life Sciences