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I am a Senior / Lead WordPress Backend Developer with 9+ years of experience architecting scalable, high-performance WordPress and WooCommerce systems for international clients. I specialize in custom plugin architecture, REST API development, WooCommerce optimization, and backend performance engineering. I own end-to-end technical decisions, drive scalability improvements, and lead backend development teams. I have delivered enterprise-grade platforms with a strong focus on security, performance, and maintainability across global markets. I am passionate about building robust, secure WordPress ecosystems, mentoring teams, and collaborating with product and frontend peers to translate business needs into scalable technical solutions.…I am a Senior / Lead WordPress Backend Developer with 9+ years of experience architecting scalable, high-performance WordPress and WooCommerce systems for international clients. I specialize in custom plugin architecture, REST API development, WooCommerce optimization, and backend performance engineering. I own end-to-end technical decisions, drive scalability improvements, and lead backend development teams. I have delivered enterprise-grade platforms with a strong focus on security, performance, and maintainability across global markets. I am passionate about building robust, secure WordPress ecosystems, mentoring teams, and collaborating with product and frontend peers to translate business needs into scalable technical solutions.

Vijay Panchal

Web Developer, Back-End Developer, Full Stack Developer, +2

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I am a Senior / Lead WordPress Backend Developer with 9+ years of experience architecting scalable, high-performance WordPress and WooCommerce systems for international clients. I specialize in custom plugin architecture, REST API development, WooCommerce optimization, and backend performance engineering. I own end-to-end technical decisions, drive scalability improvements, and lead backend development teams. I have delivered enterprise-grade platforms with a strong focus on security, performance, and maintainability across global markets. I am passionate about building robust, secure WordPress ecosystems, mentoring teams, and collaborating with product and frontend peers to translate business needs into scalable technical solutions.…I am a Senior / Lead WordPress Backend Developer with 9+ years of experience architecting scalable, high-performance WordPress and WooCommerce systems for international clients. I specialize in custom plugin architecture, REST API development, WooCommerce optimization, and backend performance engineering. I own end-to-end technical decisions, drive scalability improvements, and lead backend development teams. I have delivered enterprise-grade platforms with a strong focus on security, performance, and maintainability across global markets. I am passionate about building robust, secure WordPress ecosystems, mentoring teams, and collaborating with product and frontend peers to translate business needs into scalable technical solutions.

Available to hire

I am a Senior / Lead WordPress Backend Developer with 9+ years of experience architecting scalable, high-performance WordPress and WooCommerce systems for international clients. I specialize in custom plugin architecture, REST API development, WooCommerce optimization, and backend performance engineering. I own end-to-end technical decisions, drive scalability improvements, and lead backend development teams.

I have delivered enterprise-grade platforms with a strong focus on security, performance, and maintainability across global markets. I am passionate about building robust, secure WordPress ecosystems, mentoring teams, and collaborating with product and frontend peers to translate business needs into scalable technical solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior WordPress Developer (Backend Lead) at Zimbs Technology

January 1, 2020 - Present

Lead backend architecture for scalable WordPress and WooCommerce platforms. Own features end-to-end: architecture, development, deployment, and maintenance. Designed custom plugins and REST APIs supporting mobile apps and third-party systems. Improved WooCommerce performance by 30-45%, increasing checkout speed and conversion reliability. Conduct code reviews, mentor developers, and enforce backend best practices. Ensure security through capability checks, nonce, API permissions, and server hardening. Made architecture decisions including plugin vs custom table trade-offs based on scalability and performance needs.

Senior WordPress Backend Developer at JB Solutions

December 1, 2013 - January 1, 2025

Designed and maintained custom WordPress and PHP-based systems across multiple industries. Refactored legacy codebases to improve performance, scalability, and maintainability. Built integrations with third-party APIs, payment gateways, and external services. Optimized MySQL databases and application logic for high-traffic environments. Mentored developers and performed technical reviews to ensure code quality. Key projects included HPM Leadership (custom WordPress platform with CPTs, advanced search, and job listings), JFAP Studio (multilingual, multi-currency WooCommerce platform with a custom print price calculator and optimized checkout logic), Plant of Life (WooCommerce store with real-time shipping integrations and multiple payment gateways), and Platforme6610 (bilingual WordPress platform with event scheduling).