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I am a passionate Information Technology professional, focused on delivering successful client outcomes. I strongly believe in values like integrity, trust, flexibility, inclusiveness, sincerity, and having a sense of fun. I see these as key drivers for creating a positive team culture and enhancing the customer experience. Over the years, I have developed skills spanning SEO, digital marketing, content creation, and social media management. I enjoy solving problems and collaborating with multidisciplinary teams to achieve success for clients and companies alike.…I am a passionate Information Technology professional, focused on delivering successful client outcomes. I strongly believe in values like integrity, trust, flexibility, inclusiveness, sincerity, and having a sense of fun. I see these as key drivers for creating a positive team culture and enhancing the customer experience. Over the years, I have developed skills spanning SEO, digital marketing, content creation, and social media management. I enjoy solving problems and collaborating with multidisciplinary teams to achieve success for clients and companies alike.

Vikas Varier

Copywriter, Video Editor, Graphic Designer, +4

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I am a passionate Information Technology professional, focused on delivering successful client outcomes. I strongly believe in values like integrity, trust, flexibility, inclusiveness, sincerity, and having a sense of fun. I see these as key drivers for creating a positive team culture and enhancing the customer experience. Over the years, I have developed skills spanning SEO, digital marketing, content creation, and social media management. I enjoy solving problems and collaborating with multidisciplinary teams to achieve success for clients and companies alike.…I am a passionate Information Technology professional, focused on delivering successful client outcomes. I strongly believe in values like integrity, trust, flexibility, inclusiveness, sincerity, and having a sense of fun. I see these as key drivers for creating a positive team culture and enhancing the customer experience. Over the years, I have developed skills spanning SEO, digital marketing, content creation, and social media management. I enjoy solving problems and collaborating with multidisciplinary teams to achieve success for clients and companies alike.

Available to hire

I am a passionate Information Technology professional, focused on delivering successful client outcomes. I strongly believe in values like integrity, trust, flexibility, inclusiveness, sincerity, and having a sense of fun. I see these as key drivers for creating a positive team culture and enhancing the customer experience.

Over the years, I have developed skills spanning SEO, digital marketing, content creation, and social media management. I enjoy solving problems and collaborating with multidisciplinary teams to achieve success for clients and companies alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Tamil

Advanced

Malayalam

Advanced

Work Experience

Digital Marketing Specialist – Freelance

January 1, 2018 - Present

Responsible for keyword research, content optimisation and management, page speed optimisation, copywriting, video and photo shoot/editing, and ATL and BTL implementations. Experienced in search campaigns, Google Merchant setup, PMAX and remarketing, Google Ads and Meta Ads analysis, setup and management. Created social media graphics and content, performed social media analytics, on-page and off-page SEO for various CMS platforms including Wordpress, Shopify, Joomla, Magento, and Big Commerce. Managed email marketing via Brevo and Mailchimp, CRM management, B2B marketing, liaising with social media influencers, backend website changes, problem-solving for SEO and created reports using webmaster tools, GT matrix, competitor analysis and recommendations to improve page ranking.

SEO, Content and Design Specialist at Gruden Group

December 31, 2018 - July 22, 2025

Managed website, performed competitor and content analysis. Created content strategy, identified link building opportunities, administered SEO, updated keywords and opportunities, handled content creation and management, and provided ROI reports.

SEO/Content Manager at Salmat

December 31, 2010 - July 22, 2025

Identified link building opportunities, administered SEO, posted and updated keywords, created and managed content, and provided updates to clients and senior management. Delivered ROI reports.

Digital Marketing Specialist – Freelance

January 1, 2018 - Present

Responsibilities included keyword research, content optimisation, content management, page speed optimisation, copywriting, video shoot, video editing, photo shoot/editing, ATL and BTL implementations, managing search campaigns, setting up Google Merchant for clients, and using Google Ads and Meta Ads platforms. Experienced with SEO on platforms like Wordpress, Shopify, Joomla, Magento, and Big Commerce. Also managed email marketing campaigns, CRM, B2B marketing, influencer liaison, backend website changes, SEO problem solving, A/B testing, social media management, data analysis, reporting, and client recommendations for improving page ranking.

SEO, Content and Design Specialist at Gruden Group

December 31, 2018 - July 29, 2025

Handled website management, competitor analysis, content analysis and strategy, link building, SEO administration including keyword updates, content creation and management, and providing ROI reports.

SEO/Content Manager at Salmat

December 31, 2010 - July 29, 2025

Identified link building opportunities, conducted SEO administration such as posting and updating keywords, managed content creation and maintenance, and provided updates and ROI reports to clients and senior management.