I am a Product Designer focused on AI, agents, fintech, and emerging tech, with a flexible mindset to design for consumer apps and websites. I craft clear, intuitive, and easily auditable prototypes that turn complex systems into pleasant experiences people would actually use. With a background in Computer Science and Multimedia Arts teaching, I bring strong communication and structure to teams that need to move from vague ideas to decision-ready designs.…

Vince Dela Cruz

I am a Product Designer focused on AI, agents, fintech, and emerging tech, with a flexible mindset to design for consumer apps and websites. I craft clear, intuitive, and easily auditable prototypes that turn complex systems into pleasant experiences people would actually use. With a background in Computer Science and Multimedia Arts teaching, I bring strong communication and structure to teams that need to move from vague ideas to decision-ready designs.…

Available to hire

I am a Product Designer focused on AI, agents, fintech, and emerging tech, with a flexible mindset to design for consumer apps and websites. I craft clear, intuitive, and easily auditable prototypes that turn complex systems into pleasant experiences people would actually use.

With a background in Computer Science and Multimedia Arts teaching, I bring strong communication and structure to teams that need to move from vague ideas to decision-ready designs.

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Language

English
Fluent

Work Experience

Product Designer at Independent Created Crafted
August 1, 2025 - November 16, 2025
Lead designer for independent projects focusing on simplifying AI and fintech workflows. Designed intuitive AI-driven summaries and a comprehensive Figma prototype; redesigned the landing page for an AI deal finder to improve conversions; designed a streamlined onboarding and KYC experience for fintech users to reduce friction and build trust from first interaction.
Design Intern at Limitless Lab
December 1, 2022 - December 1, 2022
Designed low- to high-fidelity prototype pages and internal tools; collaborated to craft design assets aligned with brand guidelines; participated in usability testing and iterated designs based on stakeholder feedback.
Product Designer & Builder at Created Crafted
August 20, 2025 - Present
Designed AI-focused consumer and B2B workflows, landing pages that convert; ARQ AI ops decision layer with a split-view to surface high-impact finance and operations items, plus requester submission and tracking flows so leads can review, approve, or clarify requests with less contextual switching. Simplified qualitative research processes by designing intuitive flows for insight clustering and AI-driven summaries, realized in a comprehensive Figma prototype. Redesigned the landing page for an AI deal finder e-commerce marketplace to improve conversions and applied components to a mobile app for consistency.
Instructor (Computer Science & Multimedia Arts) at CIA FIRST International School
January 20, 2023 - July 20, 2025
Clarified core UX/UI, HTML, and CSS principles for over 200 students; led professional development workshops on AI-in-Education, streamlining workflows for 75 staff; redesigned relevant course curricula based on performance analytics; developed and delivered clear, easy-to-follow learning materials that made complex tech concepts accessible.

Education

Google UX Design Professional Certificate at Google (Coursera)
January 1, 2023 - November 16, 2025
Bachelor in Multimedia Arts – Graphic Design Specialization at CIIT College of Arts and Technology
January 1, 2019 - December 31, 2022
Bachelor of Computer Engineering (Undergraduate) at University of the Philippines Diliman
January 1, 2015 - December 31, 2018
Bachelor in Multimedia Arts – Graphic Design Specialization at CIIT College of Arts and Technology
January 1, 2019 - January 1, 2022
Google UX Design Professional Certificate at Google
January 1, 2023 - January 1, 2023

Qualifications

Google UX Design Professional Certificate
January 1, 2023 - November 16, 2025
Bachelor in Multimedia Arts – Graphic Design Specialization
January 1, 2019 - December 31, 2022
Bachelor of Computer Engineering (Undergraduate)
January 1, 2015 - December 31, 2018
Google UX Design Professional Certificate
January 1, 2023 - January 1, 2023

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Education, Professional Services, Computers & Electronics
    paper Avori - AI Ecommerce Website

    An anonymized landing design overhaul of an AI deal finder e-commerce marketplace. The search and value proposition is placed front and center to improve conversion rates, in addition to other copy and layout optimizations. The result is a cleaner, premium experience that improves first-click clarity and sets up a scalable design system to be applied to the dedicated app.

    Work shared on vincedc.com https://www.twine.net/signin