Vince Dela Cruz

Available to hire

I am a Product Designer focused on AI, agents, fintech, and emerging tech, with a flexible mindset to design for consumer apps and websites.

About

I am a Product Designer focused on AI, agents, fintech, and emerging tech, with a flexible mindset to design for consumer apps and websites. I craft clear, intuitive, and easily auditable prototypes that turn complex systems into pleasant experiences people would actually use.

With a background in Computer Science and Multimedia Arts teaching, I bring strong communication and structure to teams that need to move from vague ideas to decision-ready designs.

  • Joined November 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Financial Services
  • Education
  • Professional Services
  • Computers & Electronics

Projects · 1

An anonymized landing design overhaul of an AI deal finder e-commerce marketplace. The search and value proposition is placed front and center to improve conversion rates, in addition to other copy and layout optimizations. The result is a cleaner, premium experience that improves first-click clarity and sets up a scalable design system to be applied to the dedicated app.

Work shared on vincedc.com https://www.twine.net/signin

  • Product Designer
  • Web Designer

Work experience· 4 roles

Product Designer & Builder · Created CraftedAug 2025 – Present · 1 yr 4 mos

Designed AI-focused consumer and B2B workflows, landing pages that convert; ARQ AI ops decision layer with a split-view to surface high-impact finance and operations items, plus requester submission and tracking flows so leads can review, approve, or clarify requests with less contextual switching. Simplified qualitative research processes by designing intuitive flows for insight clustering and AI-driven summaries, realized in a comprehensive Figma prototype. Redesigned the landing page for an AI deal finder e-commerce marketplace to improve conversions and applied components to a mobile app for consistency.

Product Designer · Independent Created CraftedAug 2025 – Nov 2025 · 4 mos

Lead designer for independent projects focusing on simplifying AI and fintech workflows. Designed intuitive AI-driven summaries and a comprehensive Figma prototype; redesigned the landing page for an AI deal finder to improve conversions; designed a streamlined onboarding and KYC experience for fintech users to reduce friction and build trust from first interaction.

Instructor (Computer Science & Multimedia Arts) · CIA FIRST International SchoolJan 2023 – Jul 2025 · 2 yrs 7 mos

Clarified core UX/UI, HTML, and CSS principles for over 200 students; led professional development workshops on AI-in-Education, streamlining workflows for 75 staff; redesigned relevant course curricula based on performance analytics; developed and delivered clear, easy-to-follow learning materials that made complex tech concepts accessible.

Design Intern · Limitless LabDec 2022 – Dec 2022 · 1 mo

Education· 5

Google UX Design Professional Certificate · Google (Coursera)2023 – 2025
Bachelor in Multimedia Arts – Graphic Design Specialization · CIIT College of Arts and Technology2019 – 2022
Bachelor of Computer Engineering (Undergraduate) · University of the Philippines Diliman2015 – 2018
Bachelor in Multimedia Arts – Graphic Design Specialization · CIIT College of Arts and Technology2019 – 2022

Certifications and awards

Google UX Design Professional Certificate2023 – 2025
Bachelor in Multimedia Arts – Graphic Design Specialization2019 – 2022
Bachelor of Computer Engineering (Undergraduate)2015 – 2018
Google UX Design Professional Certificate2023

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