I'm a Senior Full-Stack eCommerce Developer with 12+ years of experience building Shopify and Shopify Plus storefronts that are fast, scalable, and conversion-optimized. I blend expert front-end and back-end skills to deliver robust, performance-driven online stores. I specialize in custom themes, Shopify app development and integrations, CRO, and advanced Shopify Plus setups—including subscriptions, automation, and multi-store infrastructure. I'm known for solving complex problems quickly, leading cross-functional teams, and building systems that scale from architecture to optimization.

Vitali Charapovich

I'm a Senior Full-Stack eCommerce Developer with 12+ years of experience building Shopify and Shopify Plus storefronts that are fast, scalable, and conversion-optimized. I blend expert front-end and back-end skills to deliver robust, performance-driven online stores. I specialize in custom themes, Shopify app development and integrations, CRO, and advanced Shopify Plus setups—including subscriptions, automation, and multi-store infrastructure. I'm known for solving complex problems quickly, leading cross-functional teams, and building systems that scale from architecture to optimization.

Available to hire

I’m a Senior Full-Stack eCommerce Developer with 12+ years of experience building Shopify and Shopify Plus storefronts that are fast, scalable, and conversion-optimized. I blend expert front-end and back-end skills to deliver robust, performance-driven online stores.

I specialize in custom themes, Shopify app development and integrations, CRO, and advanced Shopify Plus setups—including subscriptions, automation, and multi-store infrastructure. I’m known for solving complex problems quickly, leading cross-functional teams, and building systems that scale from architecture to optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Russian
Fluent

Work Experience

Senior Shopify Designer & Developer at AromaTech
January 1, 2024 - January 1, 2025
Led front-end and back-end development of AromaTech’s Shopify Plus store, delivering a fast, scalable, and conversion-focused experience. Integrated and customized third-party apps (Recharge, Rebuy, Klaviyo, Yotpo) and developed bespoke features for subscriptions, bundles, and multi-variant logic. Built modular, custom themes using Liquid, JavaScript, and Shopify’s Online Store 2.0 features and metafields. Designed and maintained a reusable design system to streamline development, support marketing velocity, and ensure UI consistency. Collaborated cross-functionally on CRO strategy using behavioral and transactional data to iterate on UX, increase AOV, and reduce friction in the purchase funnel. Rapidly prototyped and launched new PDP experiences for key product releases, including AroMini BT Plus, with full ownership of design, layout, and performance optimization.
Senior Shopify Developer at Outstanding Experience
January 1, 2021 - January 1, 2024
Sole developer of a one-person agency delivering end-to-end Shopify and Shopify Plus design and development services for clients across fashion, wellness, tech, home goods, and luxury retail. Led wireframes/UX, implemented Liquid templates, built features like dynamic product bundles, custom checkout logic, and metafield-driven content, and ensured mobile-first, accessible storefronts. Integrated apps (Recharge, Klaviyo, Rebuy, Yotpo) and established a modular, reusable codebase aligned with Online Store 2.0 best practices. Provided ongoing CRO, A/B testing, and performance optimization to improve load times and conversions.
Chief Technology Officer at Pocket Finance
January 1, 2021 - January 1, 2023
As CTO, led the development of a SaaS FinTech platform, coordinating UI/UX, front-end and back-end development, and security. Architected the product roadmap from rapid prototyping to scalable production releases, with a strong emphasis on conversion optimization and customer experience. Implemented data-driven user journeys using behavioral analytics, optimizing performance across devices for acquisition and retention. Guided front-end decisions, modular design systems, and responsive components, and collaborated with stakeholders across business, marketing, and development to deliver features on time. Recruited and mentored team members and maintained agile operations.
Head of Technology at YOUX
January 1, 2018 - January 1, 2021
Head of Technology driving tailored Shopify and headless commerce strategies for clients in Halifax. Architected headless storefronts and integrated third-party platforms (e.g., Klaviyo, Recharge, Stripe) with bespoke APIs. Directed UX strategy, prototyping workflows, and design systems to accelerate delivery and ensure brand consistency. Led client discovery, tech strategy, and roadmaps, translating business needs into performant, secure digital experiences. Mentored developers and designers and fostered a culture of ownership and continuous improvement.
Web Designer & Full-Stack Developer at Upwork
January 1, 2015 - January 1, 2021
Delivered contract-based eCommerce design and development for global clients across Shopify, Shopify Plus, Magento, and WooCommerce. Balanced UX strategy with clean, maintainable code to deliver high-performing storefronts and custom functionality. Built responsive Shopify themes from scratch, adapting Liquid and JavaScript to meet complex client requirements and integrate with third-party tools. Managed end-to-end client projects—from discovery and UX strategy to deployment and post-launch support.
Senior Web Designer & Developer at Wellit Creative Agency
January 1, 2010 - January 1, 2015
Delivered tailored UX strategy, design, and front-end development for eCommerce clients with complex business needs—bridging user-centered design with technical execution. Led UX consulting and audit engagements, created design systems, and mentored junior staff. Built conversion-focused interfaces and front-end components, translating business requirements into scalable, performant storefronts.
Web Designer & Developer at FCB
January 1, 2008 - January 1, 2010
Web Designer & Developer in Minsk, focusing on foundational web and eCommerce experiences, pre-Shopify era work, and early platform migrations.
Web Designer & Graphic Designer at Ogilvy
January 1, 2006 - January 1, 2007
Web Designer & Graphic Designer in Minsk, contributing to branding and interface design across digital platforms.

Education

Master of Science at BSU
January 11, 2030 - January 1, 2006

Qualifications

IELTS
January 11, 2030 - January 26, 2026
TEF
January 11, 2030 - January 26, 2026
TCF
January 11, 2030 - January 26, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment