Klaipėda — City Branding

Klaipėda — City Branding
March ’26
During the Logo Design / City Branding for a Port City course, my task was to develop my own logo concept for the port city of Klaipėda.
I aimed to create a recognisable symbol that would reflect the city’s character, history, and connection to the sea. The concept was inspired by Klaipėda’s architecture, city symbols, and maritime identity. I brought these elements together into a modular system that became the foundation of the logo and its visual language.
In this post, I’m sharing not only the final result, but also the process — from exploring the initial idea and form to developing the colour palette, typography, and applying the visual identity within the urban environment.
A special thank you to the Klaipėda Faculty of the Vilnius Academy of Arts for this wonderful opportunity to take part in the project and gain valuable experience! 💙