Available to hire
I’m a seasoned technology leader with over 30 years of experience driving digital innovation—from the early days of the Internet to today’s cutting-edge advancements. Evolving from a hands-on web developer and IT consultant to a strategic technology executive, I possess deep technical expertise in web/app development, UI/UX design, e-commerce, digital marketing, and project management.
Today, as Head of Technology at REBL, I lead a global, distributed team to execute our tech vision, spearhead AI integration across the organization, and oversee the development of a custom ERP system that streamlines operations and fuels business growth.
Skills
Language
English
Fluent
French
Beginner
Portuguese
Beginner
Work Experience
Director of Technology at VERBAL+VISUAL
November 1, 2023 - December 31, 2024Directed technical strategy for a Shopify Plus e-commerce agency specializing in immersive digital experiences. Managed cross-functional teams to deliver high-quality website redesigns, migrations, and system optimizations. Served as the primary technical liaison on to ensure transparent communication and robust support for clients.
Head of Technology at REBL
January 1, 2022 - May 31, 2026Lead a global, distributed team in defining and executing the company’s technology vision. Drive the AI Integration initiative to embed artificial intelligence across processes. Oversee the design and implementation of a custom ERP system to streamline operations. Collaborate closely with Sales to shape innovative products and services.
Director of E-Commerce Engineering at FLOYD
August 1, 2021 - January 31, 2023Led the e-commerce engineering team for a major Shopify store, aligning technical initiatives with business goals. Oversaw development of custom Shopify and Shopgun themes, along with optimizations for existing sites. Managed risk, integration, and end-to-end project delivery to ensure scalable, user-centric online solutions.
Software Engineer at Elace Media
January 1, 2012 - February 28, 2013Developed innovative HTML5 applications, including multiplayer games and Facebook-integrated projects. Managed both frontend and backend development to ensure robust performance and seamless integration.
IT Consultant at AVANFEEL
January 1, 2005 - December 31, 2020Delivered diverse IT projects across sectors including crypto & mobile, e-commerce, and digital media. Implemented solutions such as token / payment gateway integrations, custom CRM / ERP systems, and transport logistic platforms. Advised international clients and contributed to over 100 web projects and startups, driving digital transformation.
Junior Editor at EL SITIO
January 1, 1999 - December 31, 2001Contributed to content development and early digital media, laying the foundation for future technology work.
Founder & CTO at TU2IS.COM
January 1, 1999 - December 31, 2002Founded Uruguay’s first photo social network during the dot-com era, managing all technical aspects.
Chief Technology Officer at EVA
January 1, 1999 - December 31, 2005Oversaw the IT department in the early stages of digital content and UI design using HTML, CSS, ASP, and SQL.
Education
Course: Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization at Coursera (deeplearning.ai)
January 1, 2019 - December 31, 2019Course: Introduction to Cyber Attacks at Coursera - New York University
January 1, 2018 - December 31, 2018Course: Bitcoin and Cryptocurrency Technologies at Princeton University (Coursera)
January 1, 2017 - December 31, 2017Course: Introduction to Meteor.js Development at University of London (Coursera)
January 1, 2016 - December 31, 2016Engineering in Telecommunications at Universidad ORT - Montevideo, Uruguay
January 1, 2002 - December 31, 2008PREU School at PREU School - Montevideo, Uruguay
January 1, 2001 - December 31, 2002Stella Maris School at Stella Maris School - Montevideo, Uruguay
January 1, 1997 - December 31, 1999St Patrick’s School at St Patrick’s School - Montevideo, Uruguay
January 1, 1994 - December 31, 1996Champagnat School at Champagnat School - Buenos Aires, Argentina
January 1, 1986 - December 31, 1993Qualifications
Course: Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization
January 1, 2019 - December 31, 2019Course: Introduction to Cyber Attacks
January 1, 2018 - December 31, 2018Course: Bitcoin and Cryptocurrency Technologies
January 1, 2017 - December 31, 2017Course: Introduction to Meteor.js Development
January 1, 2016 - December 31, 2016Engineering in Telecommunications
January 1, 2002 - December 31, 2008PREU School
January 1, 2001 - December 31, 2002Stella Maris School
January 1, 1997 - December 31, 1999St Patrick’s School
January 1, 1994 - December 31, 1996Champagnat School
January 1, 1986 - December 31, 1993Industry Experience
Software & Internet, Professional Services, Computers & Electronics
Skills
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