I’m a versatile marketing generalist with hands-on experience across strategy, content, CRM, partnerships, and creative execution. I’ve worked with brands in tech, entertainment, lifestyle, and F&B, often taking ideas from concept to launch. I thrive in fast-moving environments and love jumping into new projects where adaptability and problem solving matter.…

Whitney Lim

I’m a versatile marketing generalist with hands-on experience across strategy, content, CRM, partnerships, and creative execution. I’ve worked with brands in tech, entertainment, lifestyle, and F&B, often taking ideas from concept to launch. I thrive in fast-moving environments and love jumping into new projects where adaptability and problem solving matter.…

Available to hire

I’m a versatile marketing generalist with hands-on experience across strategy, content, CRM, partnerships, and creative execution. I’ve worked with brands in tech, entertainment, lifestyle, and F&B, often taking ideas from concept to launch. I thrive in fast-moving environments and love jumping into new projects where adaptability and problem solving matter.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

Assistant Marketing Manager at Ryde Technologies Pte. Ltd
October 1, 2022 - November 26, 2025
Managing team to develop and execute integrated marketing campaigns to promote services and increase user acquisition.
Senior Marketing Associate at Ryde Technologies Pte. Ltd
October 1, 2022 - October 1, 2022
Coordinated art and graphics creation for brand alignment and consistency. Coordinated with cross-functional teams such as product and customer support to ensure marketing campaigns align with overall company goals and user needs. Managed social media presence, engaged with users and responding to inquiries and feedback in timely and professional manner. Assisted in implementing SEO strategies to improve online visibility and search engine rankings.
Digital Marketing Trainee at Ryde Technologies Pte. Ltd
September 1, 2021 - September 1, 2021
Wrote engaging and successful marketing, advertising, and website copy. Participated in on-the-job training, worked closely with supervisors and coworkers and asked appropriate questions. Supported departmental tasks to increase understanding of industry processes. Handled day-to-day customer or client queries via messenger and email. Assisted to manage over 70 driver profile verifications daily. Created reports to track performance of marketing campaigns and suggested improvements.
Assistant Marketing Manager at PCCW (OTT) Pte. Ltd.
May 6, 2024 - November 26, 2025
Results-driven marketing professional with experience in launch strategy, brand building, cross-functional leadership, and community growth. Strong background in IP partnerships and delivering cohesive product and content experiences.
Assistant Marketing Manager at Ryde Technologies Pte. Ltd.
April 1, 2024 - April 1, 2024
Built a progressive three-year career at Ryde, growing from Digital Marketing Trainee to Assistant Marketing Manager. Led integrated marketing campaigns, managed cross-functional coordination, strengthened brand presence, and improved acquisition and retention through data-driven strategies. Oversaw social media, creative production, referral programs, and offline events, while streamlining operations and enhancing reporting structures. Recognized for reducing marketing costs, improving workflow processes, and supporting a team of seven during key growth phases.
Marketing & Events Executive at Senso Pte. Ltd.
June 1, 2018 - June 1, 2018
Supported day-to-day marketing operations across multiple F&B brands, building core skills in campaign planning, EDM strategy, PR drafting, and social content development. Coordinated promotions, seasonal campaigns, and press communications, while managing vendor relationships and basic design briefs. Developed a foundation in executing end-to-end marketing initiatives across digital and offline channels.

Education

Bachelor of Science, Business Management at University of Birmingham - Singapore
April 1, 2013 - April 1, 2016
Diploma: Culinary and Catering Management at Temasek Polytechnic - Singapore
January 11, 2030 - November 26, 2025
Fundamentals of Digital Marketing at Google
April 1, 2021 - April 1, 2021
Product Management Programme at Singapore Management University
January 1, 2023 - November 26, 2025
6-month Internship at Jean Georges, New York
January 1, 2015 - June 1, 2015
Bachelor of Science at University of Birmingham
February 1, 2018 - March 1, 2020

Qualifications

Fundamentals of Digital Marketing
April 1, 2021 - April 1, 2021
Product Management Programme
January 1, 2023 - November 26, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality, Retail

Skills

Experience Level