I’m a textile and surface pattern designer with 7 years of experience, specializing in sophisticated floral, botanical, geometric, and ethnic-inspired patterns. Having collaborated with 20+ fashion brands, I bring a refined eye for detail and a strong understanding of the modest fashion market. I create distinctive, thoughtfully crafted designs that seamlessly blend artistic expression, brand identity, and commercial appeal.

Widya Mualamalah

I’m a textile and surface pattern designer with 7 years of experience, specializing in sophisticated floral, botanical, geometric, and ethnic-inspired patterns. Having collaborated with 20+ fashion brands, I bring a refined eye for detail and a strong understanding of the modest fashion market. I create distinctive, thoughtfully crafted designs that seamlessly blend artistic expression, brand identity, and commercial appeal.

Available to hire

I’m a textile and surface pattern designer with 7 years of experience, specializing in sophisticated floral, botanical, geometric, and ethnic-inspired patterns. Having collaborated with 20+ fashion brands, I bring a refined eye for detail and a strong understanding of the modest fashion market. I create distinctive, thoughtfully crafted designs that seamlessly blend artistic expression, brand identity, and commercial appeal.

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Language

Indonesian
Fluent
English
Intermediate

Work Experience

Freelance Textile Designer
January 1, 2025 - Present
Developed fabric concepts and patterns based on market motifs, textures, and colors for different fabric types. Analyzed current trends in design, color, and materials; conducted research on consumer needs and target markets; and gathered design inspiration through trade shows, seminars, and trainings. Prepared design presentations for clients and management, created fabric samples for physical testing, and ensured accurate application of patterns and colors to final materials. Experimented with materials and techniques such as embroidery, screen printing, and digital printing. Created custom modest fashion pattern designs and motif/color palettes from client briefs. Collaborated with production teams to address technical issues during printing/manufacturing.
Pattern Designer Officer at Riamiranda / Bintaro
January 1, 2022 - January 1, 2025
Created and managed textile design work for modest fashion. Produced concept pattern designs according to factory standards, created layout illustrations, arranged elements based on production requirements, and prepared real-size designs according to cloth sizing. Coordinated with design and production teams to ensure alignment between design outputs and manufacturing process.
Fashion Designer (Internship) at Dian Pelangi / Jakarta Selatan
January 1, 2017 - December 31, 2017
Designed and made products for KOPI ABC project (Coffee to the You 2017). Prepared products for photoshoot styling. Assisted in preparing styling products for Fashion Show of Dian Pelangi. Supported creative and production needs during internship, including product preparation aligned with styling requirements.

Education

Bachelor of Psychology (S.Psi) at Islamic University of Raden Intan Lampung
January 1, 2014 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Consumer Goods, Retail