I am a digital content and web operations specialist with 12 years of CMS experience across both traditional and headless platforms. I collaborate with cross-functional teams to optimize digital experiences and boost user engagement. I am proficient in HTML5, CSS3, JavaScript, SEO, and driving web content projects to align with business goals. I streamline workflows, ensure content delivery efficiency, and leverage cloud services and enterprise-level systems for seamless integration.

Wallace Pei

I am a digital content and web operations specialist with 12 years of CMS experience across both traditional and headless platforms. I collaborate with cross-functional teams to optimize digital experiences and boost user engagement. I am proficient in HTML5, CSS3, JavaScript, SEO, and driving web content projects to align with business goals. I streamline workflows, ensure content delivery efficiency, and leverage cloud services and enterprise-level systems for seamless integration.

Available to hire

I am a digital content and web operations specialist with 12 years of CMS experience across both traditional and headless platforms. I collaborate with cross-functional teams to optimize digital experiences and boost user engagement.

I am proficient in HTML5, CSS3, JavaScript, SEO, and driving web content projects to align with business goals. I streamline workflows, ensure content delivery efficiency, and leverage cloud services and enterprise-level systems for seamless integration.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
French
Advanced

Work Experience

WebOps Specialist Lead (Contract) at Intuit
January 1, 2024 - Present
CMS Administration and Support: Managed digital content across multi-language websites (English and French) using locale-based versions of the site, ensuring accurate and consistent content delivery to diverse user bases. Created and updated content in a headless WordPress setup, ensuring seamless integration with back-end services and dynamic content delivery. Configured personalized content modules based on user attributes such as location, usage behavior, and product interest to enhance relevance and engagement. Set up and launched randomized A/B experiments to test variations in messaging and layout, supporting data-driven content optimization strategies. Technical skills included Tailwind CSS and inline CSS for front-end development; JSON-based structured data for dynamic personalization. Collaboration and problem-solving: promoted knowledge sharing via Slack and cross-functional teams; resolved a high-priority content delivery issue within 2-3 days by rebuilding the solution and
Functional Analyst (Content Management Systems) at Toyota Canada Inc.
January 1, 2018 - December 31, 2023
Supported development, implementation, and maintenance of stakeholder web channel supporting the digital roadmap. Updated CMS product features and components; managed cumulative fixes; maintained web source repository for custom CMS integrations; created product documentation and training materials; managed user access and provided end-user training. Built UI components in HTML/JS/CSS for portal usage; implemented Google Tag Manager and tracked performance in Google Analytics; delivered enterprise applications rapidly via RESTful APIs and JSON data; helped reduce security breaches by identifying suspicious users; implemented multiple AWS services to lower costs and improve page load times; led change management tasks using ServiceNow and collaborated with internal and external partners.
Web Producer at Rogers Publishing Ltd.
January 1, 2011 - December 31, 2018
Configured and deployed an intranet portal via a web CMS, boosting employee engagement by 20% through improved access to internal news. Wrote HTML/CSS for intranet and microsites; developed responsive UI components; applied SEO best practices; managed digital assets in a SaaS cloud product; collaborated with editors, back-end developers, and marketing teams to plan and execute campaigns; trained editorial staff on CMS usage.

Education

Google Analytics 4 Certificate at Google
January 1, 2024 - March 30, 2026
Computer Programming and Systems Analysis Diploma at Seneca College
January 1, 2002 - March 30, 2026
Google Analytics 4 Certificate at Google
January 11, 2030 - January 1, 2024
Computer Programming and Systems Analysis Diploma at Seneca College
January 11, 2030 - January 1, 2002

Qualifications

Google Analytics 4 Certificate
January 1, 2024 - March 30, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Manufacturing