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I am a digital content and web operations specialist with 12+ years of CMS expertise across traditional and headless platforms. I optimize digital experiences and boost user engagement by collaborating with cross-functional teams, aligning content projects with business goals, and delivering scalable solutions. I excel at streamlining workflows, leveraging cloud services and enterprise systems for seamless content delivery, and driving data-driven optimization through experimentation and analytics. I have hands-on experience across multi-language sites, personalized content, and performance improvements.…I am a digital content and web operations specialist with 12+ years of CMS expertise across traditional and headless platforms. I optimize digital experiences and boost user engagement by collaborating with cross-functional teams, aligning content projects with business goals, and delivering scalable solutions. I excel at streamlining workflows, leveraging cloud services and enterprise systems for seamless content delivery, and driving data-driven optimization through experimentation and analytics. I have hands-on experience across multi-language sites, personalized content, and performance improvements.

Wallace Pei

Web Developer, CMS Developer, Cloud Developer, +7

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I am a digital content and web operations specialist with 12+ years of CMS expertise across traditional and headless platforms. I optimize digital experiences and boost user engagement by collaborating with cross-functional teams, aligning content projects with business goals, and delivering scalable solutions. I excel at streamlining workflows, leveraging cloud services and enterprise systems for seamless content delivery, and driving data-driven optimization through experimentation and analytics. I have hands-on experience across multi-language sites, personalized content, and performance improvements.…I am a digital content and web operations specialist with 12+ years of CMS expertise across traditional and headless platforms. I optimize digital experiences and boost user engagement by collaborating with cross-functional teams, aligning content projects with business goals, and delivering scalable solutions. I excel at streamlining workflows, leveraging cloud services and enterprise systems for seamless content delivery, and driving data-driven optimization through experimentation and analytics. I have hands-on experience across multi-language sites, personalized content, and performance improvements.

Available to hire

I am a digital content and web operations specialist with 12+ years of CMS expertise across traditional and headless platforms. I optimize digital experiences and boost user engagement by collaborating with cross-functional teams, aligning content projects with business goals, and delivering scalable solutions.

I excel at streamlining workflows, leveraging cloud services and enterprise systems for seamless content delivery, and driving data-driven optimization through experimentation and analytics. I have hands-on experience across multi-language sites, personalized content, and performance improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Work Experience

WebOps Specialist Lead (Contract) at Intuit

January 1, 2024 - Present

CMS Administration and Support: Managed digital content across multi-language websites (English and French) using locale-based versions of the site, ensuring accurate and consistent content delivery to diverse user bases. Created and updated content in a headless WordPress setup, ensuring seamless integration with back-end services and dynamic content delivery. Configured personalized content modules based on user attributes such as location, usage behavior, and product interest to enhance relevance and engagement. Set up and launched randomized A/B experiments to test variations in messaging and layout, supporting data-driven content optimization strategies. Technical skills included Tailwind CSS and inline CSS for front-end development; JSON-based structured data for dynamic personalization. Collaboration and problem-solving: promoted knowledge sharing via Slack and cross-functional teams; resolved a high-priority content delivery issue within 2-3 days by rebuilding the solution and

Functional Analyst (Content Management Systems) at Toyota Canada Inc.

January 1, 2018 - December 31, 2023

Supported development, implementation, and maintenance of stakeholder web channel supporting the digital roadmap. Updated CMS product features and components; managed cumulative fixes; maintained web source repository for custom CMS integrations; created product documentation and training materials; managed user access and provided end-user training. Built UI components in HTML/JS/CSS for portal usage; implemented Google Tag Manager and tracked performance in Google Analytics; delivered enterprise applications rapidly via RESTful APIs and JSON data; helped reduce security breaches by identifying suspicious users; implemented multiple AWS services to lower costs and improve page load times; led change management tasks using ServiceNow and collaborated with internal and external partners.

Web Producer at Rogers Publishing Ltd.

January 1, 2011 - December 31, 2018

Configured and deployed an intranet portal via a web CMS, boosting employee engagement by 20% through improved access to internal news. Wrote HTML/CSS for intranet and microsites; developed responsive UI components; applied SEO best practices; managed digital assets in a SaaS cloud product; collaborated with editors, back-end developers, and marketing teams to plan and execute campaigns; trained editorial staff on CMS usage.