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I'm Wei Ying Chong, a creative and results-driven content marketer with a track record of boosting brand visibility and engagement across APAC. I lead multichannel content strategies—from social media and email marketing to blog development and digital campaigns—that drive measurable business growth. I'm adept at turning complex ideas into compelling narratives that connect, convert, and scale. Beyond campaigns, I partner with cross-functional teams to translate insights into action, optimize performance with data, and craft storytelling that resonates with diverse audiences. I'm passionate about experimentation, creative production, and driving outcomes in fast-paced environments.…I'm Wei Ying Chong, a creative and results-driven content marketer with a track record of boosting brand visibility and engagement across APAC. I lead multichannel content strategies—from social media and email marketing to blog development and digital campaigns—that drive measurable business growth. I'm adept at turning complex ideas into compelling narratives that connect, convert, and scale. Beyond campaigns, I partner with cross-functional teams to translate insights into action, optimize performance with data, and craft storytelling that resonates with diverse audiences. I'm passionate about experimentation, creative production, and driving outcomes in fast-paced environments.

Chong Wei Ying

Content Creator, Marketing Strategist, Growth Marketer, +2

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I'm Wei Ying Chong, a creative and results-driven content marketer with a track record of boosting brand visibility and engagement across APAC. I lead multichannel content strategies—from social media and email marketing to blog development and digital campaigns—that drive measurable business growth. I'm adept at turning complex ideas into compelling narratives that connect, convert, and scale. Beyond campaigns, I partner with cross-functional teams to translate insights into action, optimize performance with data, and craft storytelling that resonates with diverse audiences. I'm passionate about experimentation, creative production, and driving outcomes in fast-paced environments.…I'm Wei Ying Chong, a creative and results-driven content marketer with a track record of boosting brand visibility and engagement across APAC. I lead multichannel content strategies—from social media and email marketing to blog development and digital campaigns—that drive measurable business growth. I'm adept at turning complex ideas into compelling narratives that connect, convert, and scale. Beyond campaigns, I partner with cross-functional teams to translate insights into action, optimize performance with data, and craft storytelling that resonates with diverse audiences. I'm passionate about experimentation, creative production, and driving outcomes in fast-paced environments.

Available to hire

I’m Wei Ying Chong, a creative and results-driven content marketer with a track record of boosting brand visibility and engagement across APAC. I lead multichannel content strategies—from social media and email marketing to blog development and digital campaigns—that drive measurable business growth. I’m adept at turning complex ideas into compelling narratives that connect, convert, and scale.

Beyond campaigns, I partner with cross-functional teams to translate insights into action, optimize performance with data, and craft storytelling that resonates with diverse audiences. I’m passionate about experimentation, creative production, and driving outcomes in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Marketing Executive (APAC) at PR Newswire

February 1, 2023 - Present

Drove APAC content strategy and platform growth, launching the APAC LinkedIn Newsletter with a 53% subscriber increase (2.2K → 3,372). Grew the main LinkedIn channel by 37% YTD to 18K+ followers. Directed four-channel content calendars (LinkedIn, X, Facebook, Instagram) and delivered localized APAC content (whitepapers, blogs, ebooks) generating USD 109K in sales opportunity value in 2023. Optimized content using Brandwatch and Google Analytics, boosting engagements by 14% and impressions by 27% (2025 YTD). Managed 8 multilingual APAC websites using Adobe Experience Manager. Supported demand generation campaigns with 1,111 leads (2025 YTD) and 719 content-sourced leads (2024).

Content Marketing Manager at Hustle (Subsidiary of Biz IQ)

December 1, 2021 - February 20, 2023

Built brand identities and website content; managed full content production lifecycle from interviews and shoots to writing and publishing. Created social-first content and campaign assets that boosted engagement and brand recognition. Tracked performance across digital channels and iterated content strategy based on analytics. Planned and led events for product-driven storytelling.

Marketing Growth Lead at Eight Lifestyle Pte Ltd

November 1, 2020 - July 31, 2021

Developed and executed content strategy for F&B and lifestyle brands under the Eight Lifestyle umbrella. Oversaw campaign performance metrics, ROI, and customer engagement. Managed creative production: styling, sourcing, and directing content shoots.

Engagement Marketing Executive at The Hour Glass Ltd

February 1, 2020 - July 31, 2020

Managed end-to-end planning of brand events and PR activations (LVMH Watch Week Dubai; mall roadshows). Liaised with designers and agencies to ensure campaign consistency across OOH, digital, and print. Coordinated press outreach and supervised product-focused media content. Partnered with a third-party agency to drive awareness through programmatic campaigns.

Special Projects Intern at Shopee

September 1, 2019 - January 31, 2020

Supported employer branding initiatives including talent events; conducted competitor benchmarking and talent sourcing on LinkedIn and Greenhouse. Contributed to HR strategy through performance tracking and internal comms planning.

Marketing Intern at Viacom International Media Networks

May 1, 2019 - August 31, 2019

Created marketing collateral and curated content for Nickelodeon campaigns across Southeast Asia. Coordinated contests with media partners and tracked regional performance insights. Reviewed translations and managed communications for localised show launches; supported SpongeBob PartyPants activation in Singapore.